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The Business of Fashion

Marketing

How new technologies and cultural shifts are rewiring fashion communications.

10 Campaigns of Autumn/Winter 2016

The Autumn/Winter 2016 campaign season could represent a notable turning point in the use of digital-native techniques in campaign imagery.

10 Campaigns of Autumn/Winter 2016

The Autumn/Winter 2016 campaign season could represent a notable turning point in the use of digital-native techniques in campaign imagery.

BoF Exclusive | Justin O’Shea Enlists Metallica For Brioni’s Radical Repositioning

Rock band Metallica are the stars of Brioni’s first advertising campaign under creative director Justin O'Shea, reflecting a radical, masculine repositioning for the Kering-owned men’s luxury label.

BoF Exclusive | Justin O’Shea Enlists Metallica For Brioni’s Radical Repositioning

Rock band Metallica are the stars of Brioni’s first advertising campaign under creative director Justin O'Shea, reflecting a radical, masculine repositioning for the Kering-owned men’s luxury label.

The Art of Disclosure: Fashion’s Influence Economy and the FTC

As the importance of native advertising continues to grow, are brands and digital influencers coming clean with consumers about the deals that power fashion’s influence economy?

The Art of Disclosure: Fashion’s Influence Economy and the FTC

As the importance of native advertising continues to grow, are brands and digital influencers coming clean with consumers about the deals that power fashion’s influence economy?

Calvin Klein Photographer 'Really Happy' with Racy Campaign

The fashion photographer behind Calvin Klein's racy new ad campaign isn't bothered by the social media firestorm it has sparked.

Calvin Klein Photographer 'Really Happy' with Racy Campaign

The fashion photographer behind Calvin Klein's racy new ad campaign isn't bothered by the social media firestorm it has sparked.

At Festivals, Fashion Taps the 'Currency of Cool'

Music festivals like Coachella, which attract influential, social-media savvy audiences, can be powerful marketing platforms, but ‘festival fatigue’ is a real risk.

At Festivals, Fashion Taps the 'Currency of Cool'

Music festivals like Coachella, which attract influential, social-media savvy audiences, can be powerful marketing platforms, but ‘festival fatigue’ is a real risk.

6 Online Courses to Boost Your Fashion Career

Discover BoF’s platform for online learning and let us know which courses are most useful to you by registering your interest now.

6 Online Courses to Boost Your Fashion Career

Discover BoF’s platform for online learning and let us know which courses are most useful to you by registering your interest now.

Brands Seek Olympics Gold in New Advertising Playing Field

Dozens of major companies and specialty brands that are not official Olympics sponsors have applied to run advertising campaigns featuring athletes ahead of the Rio 2016 Olympic Games, taking advantage of new rules that are shaking up the business of marketing surrounding the event.

Brands Seek Olympics Gold in New Advertising Playing Field

Dozens of major companies and specialty brands that are not official Olympics sponsors have applied to run advertising campaigns featuring athletes ahead of the Rio 2016 Olympic Games, taking advantage of new rules that are shaking up the business of marketing surrounding the event.

Op-Ed | Is Fashion Ready for the Experience Economy?

The rise of luxury travel need not be a threat to the luxury goods sector, if both industries realise the opportunities for partnerships, argues Divia Thani.

Op-Ed | Is Fashion Ready for the Experience Economy?

The rise of luxury travel need not be a threat to the luxury goods sector, if both industries realise the opportunities for partnerships, argues Divia Thani.

Distress in the $80 Billion Diamond Market

Plunging diamond prices are causing hardship for people throughout the global supply chain from big mining operators in Africa, Russia and Canada to small-scale cutters and traders across Europe and Asia.

Distress in the $80 Billion Diamond Market

Plunging diamond prices are causing hardship for people throughout the global supply chain from big mining operators in Africa, Russia and Canada to small-scale cutters and traders across Europe and Asia.

How REI’s Stop-Shopping Campaign Brings in More Shoppers

A campaign from Recreational Equipment Inc. urging people to stop shopping and start hiking appears to have led to ... well, a lot more shopping. No word yet on an uptick in hiking.

How REI’s Stop-Shopping Campaign Brings in More Shoppers

A campaign from Recreational Equipment Inc. urging people to stop shopping and start hiking appears to have led to ... well, a lot more shopping. No word yet on an uptick in hiking.

Nike Suspends Ties With Sharapova After She Fails Drug Test

Nike Inc. has suspended ties with Maria Sharapova after she failed a drug test at the Australian Open.

Nike Suspends Ties With Sharapova After She Fails Drug Test

Nike Inc. has suspended ties with Maria Sharapova after she failed a drug test at the Australian Open.

Tapping Brazil's Olympic Opportunity

The biggest global sportswear brands are gearing up for the world’s biggest sporting event in its most photogenic and body-conscious city. How will they tap the opportunity?

Tapping Brazil's Olympic Opportunity

The biggest global sportswear brands are gearing up for the world’s biggest sporting event in its most photogenic and body-conscious city. How will they tap the opportunity?

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