The Independents Acquires Production Studio Smuggler
The global collective has brought film studio Smuggler under its umbrella to bolster its entertainment capabilities.
Marketing
How new technologies and cultural shifts are rewiring fashion communications.
Pharrell, Not Kanye, Is Boosting Adidas
Céline designer Phoebe Philo is also helping, as nondescript kicks from the 1970s become a multibillion dollar business.
Pharrell, Not Kanye, Is Boosting Adidas
Céline designer Phoebe Philo is also helping, as nondescript kicks from the 1970s become a multibillion dollar business.
Forty Years After Pele, Under Armour Sponsors New York Cosmos
Under Armour Inc. has agreed to become a sponsor of the New York Cosmos, a North American Soccer League franchise best known for Pele’s stint with the team in the 1970s.
Forty Years After Pele, Under Armour Sponsors New York Cosmos
Under Armour Inc. has agreed to become a sponsor of the New York Cosmos, a North American Soccer League franchise best known for Pele’s stint with the team in the 1970s.
Adidas Makes Late Sprint in Crowded Race to Sell Women Sneakers
Adidas is designing more sneakers, jackets and other garments specifically for women’s sports as part of a turnaround attempt after several years of mixed performance.
Adidas Makes Late Sprint in Crowded Race to Sell Women Sneakers
Adidas is designing more sneakers, jackets and other garments specifically for women’s sports as part of a turnaround attempt after several years of mixed performance.
Inside the Oscars Dressing Game
Stylist Leslie Fremar breaks down how she worked with brands and her celebrity clients — including Julianne Moore, Charlize Theron and Reese Witherspoon — to build the looks they wore on the red carpet at Sunday’s Academy Awards.
Inside the Oscars Dressing Game
Stylist Leslie Fremar breaks down how she worked with brands and her celebrity clients — including Julianne Moore, Charlize Theron and Reese Witherspoon — to build the looks they wore on the red carpet at Sunday’s Academy Awards.
Christopher Simmonds: 'I Think People Get the Message on Gucci Now'
The art director behind Gucci’s latest campaigns tells BoF about working with Alessandro Michele and why designers are not the only ones suffering under the current fashion system.
Christopher Simmonds: 'I Think People Get the Message on Gucci Now'
The art director behind Gucci’s latest campaigns tells BoF about working with Alessandro Michele and why designers are not the only ones suffering under the current fashion system.
How Newspaper Supplements Took On Fashion Magazines
While commercial success among fashion magazines is uneven, supplements are a steady oasis of profitability. How are they doing it?
How Newspaper Supplements Took On Fashion Magazines
While commercial success among fashion magazines is uneven, supplements are a steady oasis of profitability. How are they doing it?
Ed Filipowski, Fashion Catalyst
The co-president of fashion PR powerhouse KCD talks exclusively to BoF about public relations in the digital age and the firm’s new entertainment and tech division.
Ed Filipowski, Fashion Catalyst
The co-president of fashion PR powerhouse KCD talks exclusively to BoF about public relations in the digital age and the firm’s new entertainment and tech division.
Kendall Jenner Sues Skin Care Company for $10 Million over Ad
Kendall Jenner, the model and a star of reality TV show, is suing a skin care company for at least $10 million, saying it used her photo in advertisements for acne laser treatment without permission.
Kendall Jenner Sues Skin Care Company for $10 Million over Ad
Kendall Jenner, the model and a star of reality TV show, is suing a skin care company for at least $10 million, saying it used her photo in advertisements for acne laser treatment without permission.
Skechers Extends Deal With Marathoner Meb Keflezighi to 2023
Meb Keflezighi will be running many more miles in Skechers, as the American marathoner agreed to an extension of his contract with Skechers Performance through 2023.
Skechers Extends Deal With Marathoner Meb Keflezighi to 2023
Meb Keflezighi will be running many more miles in Skechers, as the American marathoner agreed to an extension of his contract with Skechers Performance through 2023.
BoF Exclusive | Marc Jacobs Speaks on ‘My America’ Campaign
The designer talks casting, Instagram and working with chief executive Sebastian Suhl to take the company to the next level.
BoF Exclusive | Marc Jacobs Speaks on ‘My America’ Campaign
The designer talks casting, Instagram and working with chief executive Sebastian Suhl to take the company to the next level.
Top 10 Campaigns of the Season
This season, a CGI gaming goddess takes on the three original Supers and the East African savanna vies with the Berlin skyline for best backdrop. BoF brings you the Top 10 campaigns of the season.
Top 10 Campaigns of the Season
This season, a CGI gaming goddess takes on the three original Supers and the East African savanna vies with the Berlin skyline for best backdrop. BoF brings you the Top 10 campaigns of the season.
Trey Laird, Master of the American Brand
The creative director and founder of Laird + Partners talks to BoF about crafting brand communications for a slew of major fashion clients, from Tom Ford to Gap.
Trey Laird, Master of the American Brand
The creative director and founder of Laird + Partners talks to BoF about crafting brand communications for a slew of major fashion clients, from Tom Ford to Gap.
THE NEWS IN BRIEF
Nike Football Boss Says World Cup Final ‘Not What We Dreamed’
In a memo reviewed by Bloomberg News, Nike’s vice president and general manager of football acknowledged the tournament’s ending wasn’t the one the company hoped for.
Taylor Swift Weds in Dior Haute Couture by Jonathan Anderson
The couple also wore custom shoes by Christian Louboutin at their Madison Square Garden ceremony.
The Independents Acquires Production Firm Phantasm Group
The latest in The Independents’ agency acquisition spree, the Paris-based firm will bring its film and campaign production capabilities to the group at a time when entertainment is an increasingly important lever for fashion.
Mazarine Buys Luxury PR Firm Bacchus
The acquisition bulks up the French creative group with expertise from Bacchus in engaging ultra-high-net-worth individuals.
Exclusive: The Independents Acquires Ma+Group
The communications giant adds Ma+Group’s artist representation and content production skillset to its roster.
TikTok Star Khaby Lame Signs $975 Million Deal to Monetise Global Fan Base
Lame is partnering with Rich Sparkle Holdings Ltd. to turn his 360 million social-media followers into a commercial venture.
Italian Judge Acquits Influencer Chiara Ferragni Over Charity Fraud Claims
The fashion influencer with over 28 million followers was fined almost $1.14 million in 2023 on charges of fraud over allegedly misleading claims linked to charity sales of Ferragni-branded Pandoro Christmas cakes.