The Independents Acquires Production Studio Smuggler
The global collective has brought film studio Smuggler under its umbrella to bolster its entertainment capabilities.
Marketing
How new technologies and cultural shifts are rewiring fashion communications.
Why Under Armour Is Paying Big Ten Money to Sponsor Yale Sports
Under Armour Inc. has signed a deal to outfit the Yale University athletics department, marking the company's first all-sports partnership with an Ivy League institution.
Why Under Armour Is Paying Big Ten Money to Sponsor Yale Sports
Under Armour Inc. has signed a deal to outfit the Yale University athletics department, marking the company's first all-sports partnership with an Ivy League institution.
Lululemon Reaches a Turning Point
Lululemon CEO Potdevin’s goal is to cement the retailer’s reputation as the top-quality athletic-apparel maker, justifying its higher prices.
Lululemon Reaches a Turning Point
Lululemon CEO Potdevin’s goal is to cement the retailer’s reputation as the top-quality athletic-apparel maker, justifying its higher prices.
Japan Tennis Ace Nishikori Said to Renew Uniqlo Endorsement Deal
Japanese tennis star Kei Nishikori renewed his endorsement deal with Fast Retailing Co.’s Uniqlo clothing brand, according to two people familiar with the agreement.
Japan Tennis Ace Nishikori Said to Renew Uniqlo Endorsement Deal
Japanese tennis star Kei Nishikori renewed his endorsement deal with Fast Retailing Co.’s Uniqlo clothing brand, according to two people familiar with the agreement.
BBDO Acquires Wednesday Agency Group
The advertising agency has bought a majority stake in Wednesday Agency Group, with the aim to expand Wednesday’s service offering and drive global expansion.
BBDO Acquires Wednesday Agency Group
The advertising agency has bought a majority stake in Wednesday Agency Group, with the aim to expand Wednesday’s service offering and drive global expansion.
Beauty Brands Inch Away from Traditional Advertising
Spurred by the power of online influencers and user-generated content, beauty companies are shifting their marketing spend.
Beauty Brands Inch Away from Traditional Advertising
Spurred by the power of online influencers and user-generated content, beauty companies are shifting their marketing spend.
Fashion Feels the Force of Star Wars
Fashion brands and retailers are battling for a share of the $5 billion in product sales that Star Wars: The Force Awakens is projected to generate over the next year.
Fashion Feels the Force of Star Wars
Fashion brands and retailers are battling for a share of the $5 billion in product sales that Star Wars: The Force Awakens is projected to generate over the next year.
US Cyber Monday Sales Jump, High Traffic Leads to Website Outages
US online sales grew 14 percent on Cyber Monday, on track to set a record, leading some retail websites, like Target Corp's, to crash temporarily due to high customer traffic.
US Cyber Monday Sales Jump, High Traffic Leads to Website Outages
US online sales grew 14 percent on Cyber Monday, on track to set a record, leading some retail websites, like Target Corp's, to crash temporarily due to high customer traffic.
Big Brands Don't Mind Live Periscope Stumbles to Reach Millennials
While glitches would be unthinkable in a produced, controlled advertising environment, big brands are going ahead with plans to use live-streaming video to attract young millennials who ignore many traditional and online ads.
Big Brands Don't Mind Live Periscope Stumbles to Reach Millennials
While glitches would be unthinkable in a produced, controlled advertising environment, big brands are going ahead with plans to use live-streaming video to attract young millennials who ignore many traditional and online ads.
The Power of Victoria's Secret Pink
The brand, more loungewear than sexy lingerie, was introduced in 2002 to attract high school and college girls.
The Power of Victoria's Secret Pink
The brand, more loungewear than sexy lingerie, was introduced in 2002 to attract high school and college girls.
Refinery29, Dazed and i-D Battle for Millennials
How three of fashion's leading youth media brands are deploying next-generation strategies to compete for millennial mindshare.
Refinery29, Dazed and i-D Battle for Millennials
How three of fashion's leading youth media brands are deploying next-generation strategies to compete for millennial mindshare.
Cadillac Uses a Public School Fashion Show To Launch XT5 Luxury SUV in Dubai
The Public School 2016 Pre-Fall Collection runway show that was held in the Dubai Design District served as the XT5's debut. It was the first time in which people could touch and feel the Cadillac car.
Cadillac Uses a Public School Fashion Show To Launch XT5 Luxury SUV in Dubai
The Public School 2016 Pre-Fall Collection runway show that was held in the Dubai Design District served as the XT5's debut. It was the first time in which people could touch and feel the Cadillac car.
In Fashion Media, 'Church and State' Dissolves
How are new currents in marketing impacting the relationship between fashion media and its readers?
In Fashion Media, 'Church and State' Dissolves
How are new currents in marketing impacting the relationship between fashion media and its readers?
THE NEWS IN BRIEF
Nike Football Boss Says World Cup Final ‘Not What We Dreamed’
In a memo reviewed by Bloomberg News, Nike’s vice president and general manager of football acknowledged the tournament’s ending wasn’t the one the company hoped for.
Taylor Swift Weds in Dior Haute Couture by Jonathan Anderson
The couple also wore custom shoes by Christian Louboutin at their Madison Square Garden ceremony.
The Independents Acquires Production Firm Phantasm Group
The latest in The Independents’ agency acquisition spree, the Paris-based firm will bring its film and campaign production capabilities to the group at a time when entertainment is an increasingly important lever for fashion.
Mazarine Buys Luxury PR Firm Bacchus
The acquisition bulks up the French creative group with expertise from Bacchus in engaging ultra-high-net-worth individuals.
Exclusive: The Independents Acquires Ma+Group
The communications giant adds Ma+Group’s artist representation and content production skillset to its roster.
TikTok Star Khaby Lame Signs $975 Million Deal to Monetise Global Fan Base
Lame is partnering with Rich Sparkle Holdings Ltd. to turn his 360 million social-media followers into a commercial venture.
Italian Judge Acquits Influencer Chiara Ferragni Over Charity Fraud Claims
The fashion influencer with over 28 million followers was fined almost $1.14 million in 2023 on charges of fraud over allegedly misleading claims linked to charity sales of Ferragni-branded Pandoro Christmas cakes.