The Independents Acquires Production Studio Smuggler
The global collective has brought film studio Smuggler under its umbrella to bolster its entertainment capabilities.
Marketing
How new technologies and cultural shifts are rewiring fashion communications.
Brazil’s Soap Stars Stir Passion for Fashion Brands
Love them or loathe them, Brazilian telenovelas are one of Latin America’s biggest marketing opportunities.
Brazil’s Soap Stars Stir Passion for Fashion Brands
Love them or loathe them, Brazilian telenovelas are one of Latin America’s biggest marketing opportunities.
Op-Ed | Diversity In Fashion Advertising Does Sell
Advertisers who assume consumers will only buy into images of white beauty are wrong, says Dr. Ben Barry of Ryerson University.
Op-Ed | Diversity In Fashion Advertising Does Sell
Advertisers who assume consumers will only buy into images of white beauty are wrong, says Dr. Ben Barry of Ryerson University.
How Beauty Brands Tap Backstage and Beyond
Hair and makeup companies are turning fashion week partnerships into powerful brand marketing tools.
How Beauty Brands Tap Backstage and Beyond
Hair and makeup companies are turning fashion week partnerships into powerful brand marketing tools.
Unlocking the Enigma of Iran
Iran is on the verge of a diplomatic breakthrough with the West. But after decades of sanctions, fatwas and hostile relations, how promising is its fashion market?
Unlocking the Enigma of Iran
Iran is on the verge of a diplomatic breakthrough with the West. But after decades of sanctions, fatwas and hostile relations, how promising is its fashion market?
Reebok Heads Back to the Gym with New Marketing Blitz
Adidas is underlining its commitment to struggling brand Reebok by stepping up a major marketing campaign that returns it to its roots in the personal fitness business.
Reebok Heads Back to the Gym with New Marketing Blitz
Adidas is underlining its commitment to struggling brand Reebok by stepping up a major marketing campaign that returns it to its roots in the personal fitness business.
Nike Wants to Win Winter With a $185 Hoodie
The sportswear giant has been working hard on winter-wear and spent three years developing its new breathable running shirt.
Nike Wants to Win Winter With a $185 Hoodie
The sportswear giant has been working hard on winter-wear and spent three years developing its new breathable running shirt.
Which Fashion Houses Have the Hottest 'Brand Temperature'?
Louis Vuitton, Fendi, Gucci, Bottega Veneta and Valentino are amongst the "hottest" brands, earning editorial coverage that matches or exceeds their print advertising spend, says Luca Solca.
Which Fashion Houses Have the Hottest 'Brand Temperature'?
Louis Vuitton, Fendi, Gucci, Bottega Veneta and Valentino are amongst the "hottest" brands, earning editorial coverage that matches or exceeds their print advertising spend, says Luca Solca.
Teens Are Shopping More Like Their Parents
Teens are shopping like their parents and that's putting a lot of pressure on retailers to change the way they market to them.
Teens Are Shopping More Like Their Parents
Teens are shopping like their parents and that's putting a lot of pressure on retailers to change the way they market to them.
Do You Really Want to Start a Fashion Business?
In Part One of Fashion Business Basics, Imran Amed explains what budding fashion entrepreneurs need to know before they start their own label.
Do You Really Want to Start a Fashion Business?
In Part One of Fashion Business Basics, Imran Amed explains what budding fashion entrepreneurs need to know before they start their own label.
Why Nike Is Desperate to Keep Michael Jordan’s Sponsorship Money Secret
Nike is forced to hand over one of the most lucrative and secret contracts in sports.
Why Nike Is Desperate to Keep Michael Jordan’s Sponsorship Money Secret
Nike is forced to hand over one of the most lucrative and secret contracts in sports.
Op-Ed | Wanted: Arab Brand Ambassadors
The luxury industry faces a catch-22 in the Middle East where brands encounter major obstacles casting Arab celebrities for ad campaigns and magazines.
Op-Ed | Wanted: Arab Brand Ambassadors
The luxury industry faces a catch-22 in the Middle East where brands encounter major obstacles casting Arab celebrities for ad campaigns and magazines.
Louis Vuitton to Stage Instagram-Friendly ‘Series 3’ Exhibition in London
The French luxury brand aims to expose the creative process behind the Autumn/Winter 2015 collection through an immersive marketing display.
Louis Vuitton to Stage Instagram-Friendly ‘Series 3’ Exhibition in London
The French luxury brand aims to expose the creative process behind the Autumn/Winter 2015 collection through an immersive marketing display.
THE NEWS IN BRIEF
Nike Football Boss Says World Cup Final ‘Not What We Dreamed’
In a memo reviewed by Bloomberg News, Nike’s vice president and general manager of football acknowledged the tournament’s ending wasn’t the one the company hoped for.
Taylor Swift Weds in Dior Haute Couture by Jonathan Anderson
The couple also wore custom shoes by Christian Louboutin at their Madison Square Garden ceremony.
The Independents Acquires Production Firm Phantasm Group
The latest in The Independents’ agency acquisition spree, the Paris-based firm will bring its film and campaign production capabilities to the group at a time when entertainment is an increasingly important lever for fashion.
Mazarine Buys Luxury PR Firm Bacchus
The acquisition bulks up the French creative group with expertise from Bacchus in engaging ultra-high-net-worth individuals.
Exclusive: The Independents Acquires Ma+Group
The communications giant adds Ma+Group’s artist representation and content production skillset to its roster.
TikTok Star Khaby Lame Signs $975 Million Deal to Monetise Global Fan Base
Lame is partnering with Rich Sparkle Holdings Ltd. to turn his 360 million social-media followers into a commercial venture.
Italian Judge Acquits Influencer Chiara Ferragni Over Charity Fraud Claims
The fashion influencer with over 28 million followers was fined almost $1.14 million in 2023 on charges of fraud over allegedly misleading claims linked to charity sales of Ferragni-branded Pandoro Christmas cakes.