The Independents Acquires Production Studio Smuggler
The global collective has brought film studio Smuggler under its umbrella to bolster its entertainment capabilities.
Marketing
How new technologies and cultural shifts are rewiring fashion communications.
Is Natural Beauty Only Skin Deep?
The natural cosmetics and skincare segment is one of the fastest growing parts of the global beauty market. But today there are three times more "naturally-inspired" products for sale than those that are genuinely natural.
Is Natural Beauty Only Skin Deep?
The natural cosmetics and skincare segment is one of the fastest growing parts of the global beauty market. But today there are three times more "naturally-inspired" products for sale than those that are genuinely natural.
Michigan’s $169 Million Nike Deal Is Richest in College Sports
The University of Michigan’s new apparel contract with Nike Inc. is worth $169 million, the largest in the history of college sports by almost $80 million.
Michigan’s $169 Million Nike Deal Is Richest in College Sports
The University of Michigan’s new apparel contract with Nike Inc. is worth $169 million, the largest in the history of college sports by almost $80 million.
New Balance to Challenge Nike With Its Biggest Ad Campaign Ever
New Balance is planning an advertising blitz that’s twice as big as any in its 109-year history, taking aim directly at Nike Inc.
New Balance to Challenge Nike With Its Biggest Ad Campaign Ever
New Balance is planning an advertising blitz that’s twice as big as any in its 109-year history, taking aim directly at Nike Inc.
L’Oreal, Chanel Among Most Popular Brands on Social Media
L’Oreal, Nivea, Dove and Chanel are among brands most likely to be recommended by social-media users, according to a survey.
L’Oreal, Chanel Among Most Popular Brands on Social Media
L’Oreal, Nivea, Dove and Chanel are among brands most likely to be recommended by social-media users, according to a survey.
Here's How American Apparel Is Taking Sex Out of Its Ads
After years of criticism over using scandalous photos of young women in its advertising, American Apparel will finally cover up.
Here's How American Apparel Is Taking Sex Out of Its Ads
After years of criticism over using scandalous photos of young women in its advertising, American Apparel will finally cover up.
Alibaba’s Jack Ma Visits US to Lure Businesses Into China
Alibaba Group Holding Ltd. Chairman Jack Ma will visit New York and Chicago this week, seeking to pitch China’s middle-class as a growth opportunity for American business and his e-commerce company.
Alibaba’s Jack Ma Visits US to Lure Businesses Into China
Alibaba Group Holding Ltd. Chairman Jack Ma will visit New York and Chicago this week, seeking to pitch China’s middle-class as a growth opportunity for American business and his e-commerce company.
Under Armour Gets Shot at Hoop Dreams in NBA Finals
The NBA Finals are a chance for Under Armour Inc. and star Stephen Curry to challenge Nike Inc.’s decades of basketball dominance.
Under Armour Gets Shot at Hoop Dreams in NBA Finals
The NBA Finals are a chance for Under Armour Inc. and star Stephen Curry to challenge Nike Inc.’s decades of basketball dominance.
Instagram Takes Steps to Open Platform to Advertisers
Instagram said on Tuesday that it is taking steps to make its ads available to all types of businesses, not just hand-selected brands.
Instagram Takes Steps to Open Platform to Advertisers
Instagram said on Tuesday that it is taking steps to make its ads available to all types of businesses, not just hand-selected brands.
Millennials Follow Uber with New Fashion Trading Model
Battered by student loan debt and the Great Recession, Millennials place less emphasis on owning and more on sharing, bartering and trading to access coveted goods.
Millennials Follow Uber with New Fashion Trading Model
Battered by student loan debt and the Great Recession, Millennials place less emphasis on owning and more on sharing, bartering and trading to access coveted goods.
Google Says ‘Buy’ Button Coming to Online Advertising Service
Google Inc. plans to unveil a “buy” button for its advertising service, stepping up pressure on rival Amazon.com Inc. as the company moves deeper into online commerce.
Google Says ‘Buy’ Button Coming to Online Advertising Service
Google Inc. plans to unveil a “buy” button for its advertising service, stepping up pressure on rival Amazon.com Inc. as the company moves deeper into online commerce.
Pop. Fizz. Fashion?
Why are soda giants like Coca-Cola and Pepsi targeting fashion?
Why Can't New York Fashion Week Find Another Automotive Sponsor?
September’s New York Fashion Week will be the first in seven years to run without an automotive sponsor in its name.
Why Can't New York Fashion Week Find Another Automotive Sponsor?
September’s New York Fashion Week will be the first in seven years to run without an automotive sponsor in its name.
THE NEWS IN BRIEF
Nike Football Boss Says World Cup Final ‘Not What We Dreamed’
In a memo reviewed by Bloomberg News, Nike’s vice president and general manager of football acknowledged the tournament’s ending wasn’t the one the company hoped for.
Taylor Swift Weds in Dior Haute Couture by Jonathan Anderson
The couple also wore custom shoes by Christian Louboutin at their Madison Square Garden ceremony.
The Independents Acquires Production Firm Phantasm Group
The latest in The Independents’ agency acquisition spree, the Paris-based firm will bring its film and campaign production capabilities to the group at a time when entertainment is an increasingly important lever for fashion.
Mazarine Buys Luxury PR Firm Bacchus
The acquisition bulks up the French creative group with expertise from Bacchus in engaging ultra-high-net-worth individuals.
Exclusive: The Independents Acquires Ma+Group
The communications giant adds Ma+Group’s artist representation and content production skillset to its roster.
TikTok Star Khaby Lame Signs $975 Million Deal to Monetise Global Fan Base
Lame is partnering with Rich Sparkle Holdings Ltd. to turn his 360 million social-media followers into a commercial venture.
Italian Judge Acquits Influencer Chiara Ferragni Over Charity Fraud Claims
The fashion influencer with over 28 million followers was fined almost $1.14 million in 2023 on charges of fraud over allegedly misleading claims linked to charity sales of Ferragni-branded Pandoro Christmas cakes.