Nike Football Boss Says World Cup Final ‘Not What We Dreamed’
In a memo reviewed by Bloomberg News, Nike’s vice president and general manager of football acknowledged the tournament’s ending wasn’t the one the company hoped for.
Marketing
How new technologies and cultural shifts are rewiring fashion communications.
Nike's Exposure From Kaepernick Campaign Valued at $163 Million
The exposure value from the company's campaign has increased almost four times since release, yet its market capitalisation is down $3.4 billion.
Nike's Exposure From Kaepernick Campaign Valued at $163 Million
The exposure value from the company's campaign has increased almost four times since release, yet its market capitalisation is down $3.4 billion.
DLX Paris Plots US Expansion
Part of a new wave of seasoned publicists who have struck out on their own, Guillaume Delacroix is partnering with Justin Padgett to expand his PR business to New York.
DLX Paris Plots US Expansion
Part of a new wave of seasoned publicists who have struck out on their own, Guillaume Delacroix is partnering with Justin Padgett to expand his PR business to New York.
Social Goods | Protests at Copenhagen Fashion Week, Nike's Gender Discrimination Lawsuit
This week, a designer protests Denmark's burka ban on the runway, while women file a gender pay discrimination lawsuit against Nike.
Social Goods | Protests at Copenhagen Fashion Week, Nike's Gender Discrimination Lawsuit
This week, a designer protests Denmark's burka ban on the runway, while women file a gender pay discrimination lawsuit against Nike.
From Intern to Expert: Learn How To Accelerate Your Digital Marketing Career
In his exclusive, online BoF Education course, Paper Communications’ Drew Elliott shares the secrets behind how he started his career and became one of fashion’s most influential digital marketeers.
From Intern to Expert: Learn How To Accelerate Your Digital Marketing Career
In his exclusive, online BoF Education course, Paper Communications’ Drew Elliott shares the secrets behind how he started his career and became one of fashion’s most influential digital marketeers.
How to Acquire Customers in a Crowded Digital Landscape
As more brands saturate the e-commerce retail space, companies are finding new — and sometimes very old — ways to market themselves.
How to Acquire Customers in a Crowded Digital Landscape
As more brands saturate the e-commerce retail space, companies are finding new — and sometimes very old — ways to market themselves.
Facebook Tests AR Ads on News Feed in the US
Sephora and Bobbi Brown are among brands that will start testing the new augmented reality ad concept later this summer.
Facebook Tests AR Ads on News Feed in the US
Sephora and Bobbi Brown are among brands that will start testing the new augmented reality ad concept later this summer.
Great Bowery Plans to Merge With MAO Management Artists
The move comes after IMG's interest in acquiring the super-agency fizzled out.
Great Bowery Plans to Merge With MAO Management Artists
The move comes after IMG's interest in acquiring the super-agency fizzled out.
Breitling CEO Axed Unsuitable Ads Featuring Women in Shorts and Flight Suits
Georges Kern told the SonntagsZeitung that he intervened after finding complaint letters from people concerned about the ads' portrayal of women.
Breitling CEO Axed Unsuitable Ads Featuring Women in Shorts and Flight Suits
Georges Kern told the SonntagsZeitung that he intervened after finding complaint letters from people concerned about the ads' portrayal of women.
Amazon's Ad Business to Challenge Google
Executives are shifting spending from traditional advertising channels to cement their place with Amazon.
Amazon's Ad Business to Challenge Google
Executives are shifting spending from traditional advertising channels to cement their place with Amazon.
South African Protesters Ransack H&M Stores Over 'Monkey' Hoodie Ad
Protesters angered by H&M's controversial picture of a black child trashed several of the Swedish fashion group's South African stores.
South African Protesters Ransack H&M Stores Over 'Monkey' Hoodie Ad
Protesters angered by H&M's controversial picture of a black child trashed several of the Swedish fashion group's South African stores.
Jil Sander's New Designers on the Future of the Brand
The fashion house has had its fair share of comings and goings. Now, Luke and Lucie Meier are reimagining the brand.
Jil Sander's New Designers on the Future of the Brand
The fashion house has had its fair share of comings and goings. Now, Luke and Lucie Meier are reimagining the brand.
The Photographer Behind Benetton’s Ultra-Provocative Campaigns Is Back at the Brand
Oliviero Toscani is returning to the Italian brand, once known for its controversial politically progressive advertisements, amidst a wider cultural climate of increased polarization and activism.
The Photographer Behind Benetton’s Ultra-Provocative Campaigns Is Back at the Brand
Oliviero Toscani is returning to the Italian brand, once known for its controversial politically progressive advertisements, amidst a wider cultural climate of increased polarization and activism.
THE NEWS IN BRIEF
Taylor Swift Weds in Dior Haute Couture by Jonathan Anderson
The couple also wore custom shoes by Christian Louboutin at their Madison Square Garden ceremony.
The Independents Acquires Production Firm Phantasm Group
The latest in The Independents’ agency acquisition spree, the Paris-based firm will bring its film and campaign production capabilities to the group at a time when entertainment is an increasingly important lever for fashion.
Mazarine Buys Luxury PR Firm Bacchus
The acquisition bulks up the French creative group with expertise from Bacchus in engaging ultra-high-net-worth individuals.
Exclusive: The Independents Acquires Ma+Group
The communications giant adds Ma+Group’s artist representation and content production skillset to its roster.
TikTok Star Khaby Lame Signs $975 Million Deal to Monetise Global Fan Base
Lame is partnering with Rich Sparkle Holdings Ltd. to turn his 360 million social-media followers into a commercial venture.
Italian Judge Acquits Influencer Chiara Ferragni Over Charity Fraud Claims
The fashion influencer with over 28 million followers was fined almost $1.14 million in 2023 on charges of fraud over allegedly misleading claims linked to charity sales of Ferragni-branded Pandoro Christmas cakes.
Ykone and Mirror Mirror Agencies Merge to Form New Group
The Paris-based agencies joined forces to create One, a new group offering services in event production, influencer marketing and more.