Nike Football Boss Says World Cup Final ‘Not What We Dreamed’
In a memo reviewed by Bloomberg News, Nike’s vice president and general manager of football acknowledged the tournament’s ending wasn’t the one the company hoped for.
Marketing
How new technologies and cultural shifts are rewiring fashion communications.
The PR Agency Behind Warby Parker, Everlane and Glossier Goes International
New York-based Derris has acquired London agency Sample as its clients seek growth outside the US market.
The PR Agency Behind Warby Parker, Everlane and Glossier Goes International
New York-based Derris has acquired London agency Sample as its clients seek growth outside the US market.
Good Times Keep Rolling for Facebook and Google's Ad Businesses
Concerns over privacy and regulation aren’t hurting Facebook and Google's multibillion dollar advertising businesses.
Good Times Keep Rolling for Facebook and Google's Ad Businesses
Concerns over privacy and regulation aren’t hurting Facebook and Google's multibillion dollar advertising businesses.
Tumi Turns To Lenny and Zoë Kravitz For Latest Global Campaign
Tumi has reimagined its core product and tapped Lenny and Zoë Kravitz to share its “generational” story. BoF speaks to rockstar Lenny Kravitz and Tumi creative director Victor Sanz to hear more.
Tumi Turns To Lenny and Zoë Kravitz For Latest Global Campaign
Tumi has reimagined its core product and tapped Lenny and Zoë Kravitz to share its “generational” story. BoF speaks to rockstar Lenny Kravitz and Tumi creative director Victor Sanz to hear more.
Why Dolce & Gabbana Is Still Frozen Out of China
Two months after Stefano Gabbana called Chinese consumers an 'ignorant dirty smelling mafia,' the brand remains frozen out of the world's biggest luxury market.
Why Dolce & Gabbana Is Still Frozen Out of China
Two months after Stefano Gabbana called Chinese consumers an 'ignorant dirty smelling mafia,' the brand remains frozen out of the world's biggest luxury market.
Dolce & Gabbana: Cultural Stupidity Can Be Costly
The rise of global markets and social media have changed the equation on cultural sensitivity. It’s time for brands to catch up.
Dolce & Gabbana: Cultural Stupidity Can Be Costly
The rise of global markets and social media have changed the equation on cultural sensitivity. It’s time for brands to catch up.
Nike CEO Feels ‘Very Good and Proud’ of Kaepernick Campaign
Shares dipped following the ad’s release, but the sportswear giant quickly erased those losses.
Nike CEO Feels ‘Very Good and Proud’ of Kaepernick Campaign
Shares dipped following the ad’s release, but the sportswear giant quickly erased those losses.
Nike's Kaepernick Ad Spurs Spike in Sold Out Items
Nike has sold out 61 percent more merchandise since the controversial ad campaign featuring former NFL player Colin Kaepernick appeared earlier this month, according to data on the company's online sales from Thomson Reuters.
Nike's Kaepernick Ad Spurs Spike in Sold Out Items
Nike has sold out 61 percent more merchandise since the controversial ad campaign featuring former NFL player Colin Kaepernick appeared earlier this month, according to data on the company's online sales from Thomson Reuters.
Diesel Campaign Takes Stand on Bullying
The brand has recruited some of the world’s most polarising celebrities, from Nicki Minaj to Gucci Mane, to front a new campaign bringing cyber-bullying issues to light.
Diesel Campaign Takes Stand on Bullying
The brand has recruited some of the world’s most polarising celebrities, from Nicki Minaj to Gucci Mane, to front a new campaign bringing cyber-bullying issues to light.
Slimane and Tisci Tease New Visions Ahead of Big Debuts
The designers are set to make their respective ready-to-wear debuts at Burberry and Celine this month. But for those following along on social media, the action has already begun.
Slimane and Tisci Tease New Visions Ahead of Big Debuts
The designers are set to make their respective ready-to-wear debuts at Burberry and Celine this month. But for those following along on social media, the action has already begun.
Nike's Exposure From Kaepernick Campaign Valued at $163 Million
The exposure value from the company's campaign has increased almost four times since release, yet its market capitalisation is down $3.4 billion.
Nike's Exposure From Kaepernick Campaign Valued at $163 Million
The exposure value from the company's campaign has increased almost four times since release, yet its market capitalisation is down $3.4 billion.
DLX Paris Plots US Expansion
Part of a new wave of seasoned publicists who have struck out on their own, Guillaume Delacroix is partnering with Justin Padgett to expand his PR business to New York.
DLX Paris Plots US Expansion
Part of a new wave of seasoned publicists who have struck out on their own, Guillaume Delacroix is partnering with Justin Padgett to expand his PR business to New York.
Social Goods | Protests at Copenhagen Fashion Week, Nike's Gender Discrimination Lawsuit
This week, a designer protests Denmark's burka ban on the runway, while women file a gender pay discrimination lawsuit against Nike.
Social Goods | Protests at Copenhagen Fashion Week, Nike's Gender Discrimination Lawsuit
This week, a designer protests Denmark's burka ban on the runway, while women file a gender pay discrimination lawsuit against Nike.
THE NEWS IN BRIEF
Taylor Swift Weds in Dior Haute Couture by Jonathan Anderson
The couple also wore custom shoes by Christian Louboutin at their Madison Square Garden ceremony.
The Independents Acquires Production Firm Phantasm Group
The latest in The Independents’ agency acquisition spree, the Paris-based firm will bring its film and campaign production capabilities to the group at a time when entertainment is an increasingly important lever for fashion.
Mazarine Buys Luxury PR Firm Bacchus
The acquisition bulks up the French creative group with expertise from Bacchus in engaging ultra-high-net-worth individuals.
Exclusive: The Independents Acquires Ma+Group
The communications giant adds Ma+Group’s artist representation and content production skillset to its roster.
TikTok Star Khaby Lame Signs $975 Million Deal to Monetise Global Fan Base
Lame is partnering with Rich Sparkle Holdings Ltd. to turn his 360 million social-media followers into a commercial venture.
Italian Judge Acquits Influencer Chiara Ferragni Over Charity Fraud Claims
The fashion influencer with over 28 million followers was fined almost $1.14 million in 2023 on charges of fraud over allegedly misleading claims linked to charity sales of Ferragni-branded Pandoro Christmas cakes.
Ykone and Mirror Mirror Agencies Merge to Form New Group
The Paris-based agencies joined forces to create One, a new group offering services in event production, influencer marketing and more.