Nike Football Boss Says World Cup Final ‘Not What We Dreamed’
In a memo reviewed by Bloomberg News, Nike’s vice president and general manager of football acknowledged the tournament’s ending wasn’t the one the company hoped for.
Marketing
How new technologies and cultural shifts are rewiring fashion communications.
Inside Snapchat’s Battle to Win Back Its Momentum
After a tumultuous first year on the public market, Snapchat is under pressure to deliver results. But will advertisers ever see the platform as more than a place to experiment?
Inside Snapchat’s Battle to Win Back Its Momentum
After a tumultuous first year on the public market, Snapchat is under pressure to deliver results. But will advertisers ever see the platform as more than a place to experiment?
Top 10 Campaigns of the Season
From Alberta Ferretti’s Tim Walker-lensed campaign to Miu Miu’s homage to jazz-culture, BoF rounds up the best ads of the Autumn/Winter 2017 season.
Top 10 Campaigns of the Season
From Alberta Ferretti’s Tim Walker-lensed campaign to Miu Miu’s homage to jazz-culture, BoF rounds up the best ads of the Autumn/Winter 2017 season.
What Makes A Great Instagram Campaign?
In partnership with Instagram, BoF looks at three winning case studies from Louis Vuitton, Adidas and Michael Kors.
What Makes A Great Instagram Campaign?
In partnership with Instagram, BoF looks at three winning case studies from Louis Vuitton, Adidas and Michael Kors.
The Trouble With Digital Advertising
Marketers are following consumers online, but digital advertising presents a host of problems for fashion brands.
The Trouble With Digital Advertising
Marketers are following consumers online, but digital advertising presents a host of problems for fashion brands.
Global Sportswear Brands Making a Play for Women
With an eye on the growing women’s market, historically male-oriented sportswear brands are making changes to their strategy.
Global Sportswear Brands Making a Play for Women
With an eye on the growing women’s market, historically male-oriented sportswear brands are making changes to their strategy.
Gucci Launches Dapper Dan Collaboration After Copycat Controversy
After facing fierce criticism for copying a Dapper Dan style for its latest Cruise collection, the Italian luxury brand has launched a collaboration with the Harlem couturier.
Gucci Launches Dapper Dan Collaboration After Copycat Controversy
After facing fierce criticism for copying a Dapper Dan style for its latest Cruise collection, the Italian luxury brand has launched a collaboration with the Harlem couturier.
The Problem With ‘Full Look’ Styling in Fashion Magazines
As fashion titles face increasing pressure from brands to show clothes exactly as they appeared on the runway, the editorial shoot has become less about consumer inspiration and more of a controlled marketing play.
The Problem With ‘Full Look’ Styling in Fashion Magazines
As fashion titles face increasing pressure from brands to show clothes exactly as they appeared on the runway, the editorial shoot has become less about consumer inspiration and more of a controlled marketing play.
In the Age of Instagram, Murals Take on New Meaning
The art wall’s allure as a social media-worthy photo op has been embraced by retailers as a marketing opportunity. Does it convert into sales?
In the Age of Instagram, Murals Take on New Meaning
The art wall’s allure as a social media-worthy photo op has been embraced by retailers as a marketing opportunity. Does it convert into sales?
H&M's Arket Unveils First Campaign 3 Weeks Before Flagship Store Opening
The brand, which is the latest launch from the H&M stable, will open the doors to its first flagship store in London on Friday August 25.
H&M's Arket Unveils First Campaign 3 Weeks Before Flagship Store Opening
The brand, which is the latest launch from the H&M stable, will open the doors to its first flagship store in London on Friday August 25.
YSL Beauté Taps Zoë Kravitz as Global Ambassador
In her new role, the singer-actress will front global makeup campaigns for the brand, with her first debuting later this summer.
YSL Beauté Taps Zoë Kravitz as Global Ambassador
In her new role, the singer-actress will front global makeup campaigns for the brand, with her first debuting later this summer.
Coveteur Launches Branded Content Studio
Coveteur Creative marks a natural evolution in what the company hopes will become a significant revenue stream in a fiercely competitive advertising market.
Coveteur Launches Branded Content Studio
Coveteur Creative marks a natural evolution in what the company hopes will become a significant revenue stream in a fiercely competitive advertising market.
Beam Me Up Gucci: New Campaign Takes a Lead from '60s Sci-Fi
With its new science fiction-inspired Autumn/Winter 2017 campaign, the Italian brand underscores its willingness to break the traditional luxury communications mould.
Beam Me Up Gucci: New Campaign Takes a Lead from '60s Sci-Fi
With its new science fiction-inspired Autumn/Winter 2017 campaign, the Italian brand underscores its willingness to break the traditional luxury communications mould.
THE NEWS IN BRIEF
Taylor Swift Weds in Dior Haute Couture by Jonathan Anderson
The couple also wore custom shoes by Christian Louboutin at their Madison Square Garden ceremony.
The Independents Acquires Production Firm Phantasm Group
The latest in The Independents’ agency acquisition spree, the Paris-based firm will bring its film and campaign production capabilities to the group at a time when entertainment is an increasingly important lever for fashion.
Mazarine Buys Luxury PR Firm Bacchus
The acquisition bulks up the French creative group with expertise from Bacchus in engaging ultra-high-net-worth individuals.
Exclusive: The Independents Acquires Ma+Group
The communications giant adds Ma+Group’s artist representation and content production skillset to its roster.
TikTok Star Khaby Lame Signs $975 Million Deal to Monetise Global Fan Base
Lame is partnering with Rich Sparkle Holdings Ltd. to turn his 360 million social-media followers into a commercial venture.
Italian Judge Acquits Influencer Chiara Ferragni Over Charity Fraud Claims
The fashion influencer with over 28 million followers was fined almost $1.14 million in 2023 on charges of fraud over allegedly misleading claims linked to charity sales of Ferragni-branded Pandoro Christmas cakes.
Ykone and Mirror Mirror Agencies Merge to Form New Group
The Paris-based agencies joined forces to create One, a new group offering services in event production, influencer marketing and more.