Skip to main content

Luxury

How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Loro Piana Banks on ‘Not Quiet’ Luxury to Continue ‘Magnificent Growth’

In an in-depth interview with BoF, chief executive Damien Bertrand breaks down the strategy shifts he’s put in place to unlock the uber-luxe label’s growth potential.

Loro Piana Banks on ‘Not Quiet’ Luxury to Continue ‘Magnificent Growth’

In an in-depth interview with BoF, chief executive Damien Bertrand breaks down the strategy shifts he’s put in place to unlock the uber-luxe label’s growth potential.


VICs: How the Super Rich Want To Shop

Imran Amed shares 4 key takeaways from our BoF Professional Case Study, ‘Selling Luxury to the 1%.’

VICs: How the Super Rich Want To Shop

Imran Amed shares 4 key takeaways from our BoF Professional Case Study, ‘Selling Luxury to the 1%.’


Why Logo-Free Luxury Is Here to Stay

‘Quiet luxury’ may have waned on TikTok, but strong results at Zegna, Brunello Cuccinelli and Loro Piana suggest demand for discreet propositions has staying power.

Why Logo-Free Luxury Is Here to Stay

‘Quiet luxury’ may have waned on TikTok, but strong results at Zegna, Brunello Cuccinelli and Loro Piana suggest demand for discreet propositions has staying power.


Can Luxury Watch Brands Grow in 2024?

Higher-than-expected export figures fuelled hopes that the industry can avoid a downturn. At LVMH’s Watch Week gathering Miami, the chief executives of Bulgari, TAG Heuer, and Hublot and Zenith spoke to The Business of Fashion about adapting their strategies for an uncertain market.

Can Luxury Watch Brands Grow in 2024?

Higher-than-expected export figures fuelled hopes that the industry can avoid a downturn. At LVMH’s Watch Week gathering Miami, the chief executives of Bulgari, TAG Heuer, and Hublot and Zenith spoke to The Business of Fashion about adapting their strategies for an uncertain market.


Jacquemus: Slouching Towards Luxury

Designer Simon Porte Jacquemus staged an outing at the Fondation Maeght that put his own 'pop luxury' twist on a push upmarket.

Jacquemus: Slouching Towards Luxury

Designer Simon Porte Jacquemus staged an outing at the Fondation Maeght that put his own 'pop luxury' twist on a push upmarket.


Off-White to Reinstate Paris Show

The return to Paris Fashion Week this February will be ‘fun and playful,’ said CEO Cristiano Fagnani. ‘Youth comes first, with our connection to culture and style.’

Off-White to Reinstate Paris Show

The return to Paris Fashion Week this February will be ‘fun and playful,’ said CEO Cristiano Fagnani. ‘Youth comes first, with our connection to culture and style.’


Dior: Can A Couture Giant Sell $8,500 Watches to Men?

Christian Dior Couture hopes to reinvigorate its watch division by relaunching its early 2000s Chiffre Rouge line — this time with fancier complications and a price to match.

Dior: Can A Couture Giant Sell $8,500 Watches to Men?

Christian Dior Couture hopes to reinvigorate its watch division by relaunching its early 2000s Chiffre Rouge line — this time with fancier complications and a price to match.


Case Study | Selling Luxury to the 1%

The ultra-wealthy are spending more on luxury than ever before — and, amid a broader market slowdown, winning them over is becoming a competitive battleground for brands. BoF breaks down how strategies from Gucci, Mytheresa and Tiffany & Co. are successfully building closer relationships with top clients.

Case Study | Selling Luxury to the 1%

The ultra-wealthy are spending more on luxury than ever before — and, amid a broader market slowdown, winning them over is becoming a competitive battleground for brands. BoF breaks down how strategies from Gucci, Mytheresa and Tiffany & Co. are successfully building closer relationships with top clients.


LVMH’s Steady Holiday Growth Offers Reassuring Signal For Luxury

The French group seen as a bellwether for the sector expressed tempered optimism for 2024.

LVMH’s Steady Holiday Growth Offers Reassuring Signal For Luxury

The French group seen as a bellwether for the sector expressed tempered optimism for 2024.


Op-Ed | Is It Time to Break Up Luxury Behemoth LVMH?

When Bernard Arnault presents LVMH’s annual earnings on Thursday, investors and analysts will be hanging on to his every word as they try to decipher the direction of top-end demand.

Op-Ed | Is It Time to Break Up Luxury Behemoth LVMH?

When Bernard Arnault presents LVMH’s annual earnings on Thursday, investors and analysts will be hanging on to his every word as they try to decipher the direction of top-end demand.


Kim Kardashian Returns as Balenciaga Ambassador

The deal comes as the brand works to win back the support of trendsetting clients after a public relations meltdown.

Kim Kardashian Returns as Balenciaga Ambassador

The deal comes as the brand works to win back the support of trendsetting clients after a public relations meltdown.


LVMH’s Sidney Toledano: Lessons From 40 Years in Luxury

From 20 years at Dior to luxury’s post-pandemic boom, Sidney Toledano has shaped the modern luxury business. ‘Desire is the most important thing,’ Toledano tells Laurence Benaïm.

LVMH’s Sidney Toledano: Lessons From 40 Years in Luxury

From 20 years at Dior to luxury’s post-pandemic boom, Sidney Toledano has shaped the modern luxury business. ‘Desire is the most important thing,’ Toledano tells Laurence Benaïm.