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Luxury

How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Did Fashion Learn Anything from Covid?

Many in the industry vowed early in the pandemic to slow down, reduce waste and implement change. Somehow, we wound up right back where we started, writes Imran Amed.

Did Fashion Learn Anything from Covid?

Many in the industry vowed early in the pandemic to slow down, reduce waste and implement change. Somehow, we wound up right back where we started, writes Imran Amed.


Richard Mille and Ferrari Bucked Luxury’s Slowdown. Now They’re Releasing a $1.5 Million Watch

Swiss watchmaker Richard Mille is renewing its deal with Ferrari and its F1 team. Limited quantities and savvy marketing plays have helped the brand build a $1.7 billion business—and steer clear of a downturn plaguing the luxury watch sector.

Richard Mille and Ferrari Bucked Luxury’s Slowdown. Now They’re Releasing a $1.5 Million Watch

Swiss watchmaker Richard Mille is renewing its deal with Ferrari and its F1 team. Limited quantities and savvy marketing plays have helped the brand build a $1.7 billion business—and steer clear of a downturn plaguing the luxury watch sector.


Vanguart: How an Eight-Year-Old Startup Sells $200,000 Watches

Scarcity, innovation and the right investors have allowed Vanguart, Biver and more build top-end watchmaking businesses from scratch.

Vanguart: How an Eight-Year-Old Startup Sells $200,000 Watches

Scarcity, innovation and the right investors have allowed Vanguart, Biver and more build top-end watchmaking businesses from scratch.


In a Market of Copycats, Handbag Innovators Stand Out

From Alaïa’s Teckel to Lemaire’s Croissant and Prada’s Buckle bag, signature bag shapes can power growth and crystallise brand identity for luxury houses.

In a Market of Copycats, Handbag Innovators Stand Out

From Alaïa’s Teckel to Lemaire’s Croissant and Prada’s Buckle bag, signature bag shapes can power growth and crystallise brand identity for luxury houses.


The Revenge of Abstraction on Fashion’s Catwalks

Experimental silhouettes are making a comeback as young labels like Duran Lantink, Vautrait and Marie Adam-Leenaerdt reject the industry’s recent focus on commercial, heritage-inflected design.

The Revenge of Abstraction on Fashion’s Catwalks

Experimental silhouettes are making a comeback as young labels like Duran Lantink, Vautrait and Marie Adam-Leenaerdt reject the industry’s recent focus on commercial, heritage-inflected design.


Dolce & Gabbana Looks to Beauty to Safeguard Independence

The company is targeting €1 billion in annual beauty sales by the end of its 2027 financial year, following a shift from licensing to direct management of the production and distribution of its fragrances, makeup and skincare, said CEO Alfonso Dolce.

Dolce & Gabbana Looks to Beauty to Safeguard Independence

The company is targeting €1 billion in annual beauty sales by the end of its 2027 financial year, following a shift from licensing to direct management of the production and distribution of its fragrances, makeup and skincare, said CEO Alfonso Dolce.


How Agents Are Reshaping the Art World

The sector is adopting a model that’s common in other talent-driven industries as more established artists expand into everything from fashion collaborations to films. Plus, James Bond under Amazon and the ‘auto-destruction of architecture.’

How Agents Are Reshaping the Art World

The sector is adopting a model that’s common in other talent-driven industries as more established artists expand into everything from fashion collaborations to films. Plus, James Bond under Amazon and the ‘auto-destruction of architecture.’


How Luggage Brand Monos Is Capturing Consumer Attention and Trust

As premium luggage brand Monos looks to expand its retail footprint in the US while cementing itself as a key player in the luggage space with a campaign featuring Academy Award winner Adrien Brody, BoF sits down with Monos co-founder and CEO Victor Tam to learn how the brand is communicating value to its customers.

How Luggage Brand Monos Is Capturing Consumer Attention and Trust

As premium luggage brand Monos looks to expand its retail footprint in the US while cementing itself as a key player in the luggage space with a campaign featuring Academy Award winner Adrien Brody, BoF sits down with Monos co-founder and CEO Victor Tam to learn how the brand is communicating value to its customers.


Op-Ed | Can Ralph Lauren and Coach Reboot American Luxury?

As European luxury giants’ dramatic price hikes have turned off many consumers, American players are reaping the benefits.

Op-Ed | Can Ralph Lauren and Coach Reboot American Luxury?

As European luxury giants’ dramatic price hikes have turned off many consumers, American players are reaping the benefits.


A Restless, Radical Mind: How Jonathan Anderson Transfigured Loewe

Anderson is exiting the LVMH owned house, ending a decade-plus tenure that enhanced the role of the designer, fusing creation and curation into one thought-provoking, aesthetically challenging, entrepreneurial package, writes Tim Blanks.

A Restless, Radical Mind: How Jonathan Anderson Transfigured Loewe

Anderson is exiting the LVMH owned house, ending a decade-plus tenure that enhanced the role of the designer, fusing creation and curation into one thought-provoking, aesthetically challenging, entrepreneurial package, writes Tim Blanks.


Jonathan Anderson at Loewe: The Ultimate Designer-Curator

Over a transformational 11-year tenure, Anderson’s crafty, curatorial vision turned the Spanish label into a powerful ‘cultural brand’ without it looking forced, writes Angelo Flaccavento.

Jonathan Anderson at Loewe: The Ultimate Designer-Curator

Over a transformational 11-year tenure, Anderson’s crafty, curatorial vision turned the Spanish label into a powerful ‘cultural brand’ without it looking forced, writes Angelo Flaccavento.


At Watches of Switzerland, Rolex Demand Is Fuelling Retail Expansion

As the watch industry braces for US tariffs, Watches of Switzerland is opening one of Europe’s largest Rolex boutiques in London in a bet that demand will remain resilient.

At Watches of Switzerland, Rolex Demand Is Fuelling Retail Expansion

As the watch industry braces for US tariffs, Watches of Switzerland is opening one of Europe’s largest Rolex boutiques in London in a bet that demand will remain resilient.