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Luxury

How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Would Basquiat Have Loved or Hated All the Merch?

Despite ongoing debates about how Jean-Michel Basquiat would have viewed the mass marketing of his art, new book ‘The Making of an Icon’ sheds light on his complex relationship with fame, money, and his posthumous legacy.

Would Basquiat Have Loved or Hated All the Merch?

Despite ongoing debates about how Jean-Michel Basquiat would have viewed the mass marketing of his art, new book ‘The Making of an Icon’ sheds light on his complex relationship with fame, money, and his posthumous legacy.


This Week: LVMH Results and the Victoria’s Secret Fashion Show

The luxury giant’s earnings won’t reflect Dior’s new direction, but can speak to the environment in which those clothes will be sold.

This Week: LVMH Results and the Victoria’s Secret Fashion Show

The luxury giant’s earnings won’t reflect Dior’s new direction, but can speak to the environment in which those clothes will be sold.


Does Fashion Know What Women Want?

This Paris Fashion Week, the delicate balance between fantasy and function faltered, raising questions about whether designers truly understand the women they dress.

Does Fashion Know What Women Want?

This Paris Fashion Week, the delicate balance between fantasy and function faltered, raising questions about whether designers truly understand the women they dress.


Is Fashion Stuck in the Past?

This season, new designers at Chanel, Dior, Gucci, Balenciaga and more turned to the archives to illuminate a way forward — with varying degrees of success, Laurence Benaïm writes.

Is Fashion Stuck in the Past?

This season, new designers at Chanel, Dior, Gucci, Balenciaga and more turned to the archives to illuminate a way forward — with varying degrees of success, Laurence Benaïm writes.


TAG Heuer and New Balance Team Up on a High-End Collaboration

The companies are releasing a co-branded smartwatch and running shoe as they look to burnish their high-performance credentials.

TAG Heuer and New Balance Team Up on a High-End Collaboration

The companies are releasing a co-branded smartwatch and running shoe as they look to burnish their high-performance credentials.


Inside a Luxury Whisky Brand’s Strategic Fashion Play

Johnnie Walker Vault has teamed up with French fashion designer Olivier Rousteing on a limited-edition Scotch whisky and flask — the second instalment of the collaboration. Here, BoF learns more about its strategic move to meet luxury consumer expectations through creative partnerships and experiential activations.

Inside a Luxury Whisky Brand’s Strategic Fashion Play

Johnnie Walker Vault has teamed up with French fashion designer Olivier Rousteing on a limited-edition Scotch whisky and flask — the second instalment of the collaboration. Here, BoF learns more about its strategic move to meet luxury consumer expectations through creative partnerships and experiential activations.


Exclusive: Matthieu Blazy’s Vision for Chanel, Revealed

With the season’s hottest debut, Blazy is charting new territory for Chanel — and fashion itself — fuelled by new insights into Gabrielle Chanel’s own creative process, the designer tells Tim Blanks in an in-depth global exclusive interview.

Exclusive: Matthieu Blazy’s Vision for Chanel, Revealed

With the season’s hottest debut, Blazy is charting new territory for Chanel — and fashion itself — fuelled by new insights into Gabrielle Chanel’s own creative process, the designer tells Tim Blanks in an in-depth global exclusive interview.


Gucci’s Demna Debut Boosting Store Traffic

The brand has successfully harnessed the designer’s buzzy Milan fashion week presentation to draw shoppers back to its stores in the key US market, after years of lackluster sales, data shows.

Gucci’s Demna Debut Boosting Store Traffic

The brand has successfully harnessed the designer’s buzzy Milan fashion week presentation to draw shoppers back to its stores in the key US market, after years of lackluster sales, data shows.


The Winners of the Phoebe Philo Bag Revival

Handbags Philo designed during her tenures at Chloé and Celine have recently been revived at both luxury houses, to the benefit of the brands and resellers, but not necessarily Philo herself.

The Winners of the Phoebe Philo Bag Revival

Handbags Philo designed during her tenures at Chloé and Celine have recently been revived at both luxury houses, to the benefit of the brands and resellers, but not necessarily Philo herself.


Yohji Yamamoto: ‘The Fashion Business Is Disappearing’

The 82-year-old punk poet anti-hero of fashion has grown a brand that now generates more than $200 million a year, but there is plenty he is angry about as he prepares his label for the future.

Yohji Yamamoto: ‘The Fashion Business Is Disappearing’

The 82-year-old punk poet anti-hero of fashion has grown a brand that now generates more than $200 million a year, but there is plenty he is angry about as he prepares his label for the future.


The BoF Podcast | Kiki McDonough on Changing How Women Buy and Wear Jewellery

Imran Amed sits down with British jeweller Kiki McDonough to reflect on resilience through recessions and a pandemic, the enduring appeal of coloured gemstones, and why jewellery’s longevity and everyday joy set it apart in a challenged luxury sector.

The BoF Podcast | Kiki McDonough on Changing How Women Buy and Wear Jewellery

Imran Amed sits down with British jeweller Kiki McDonough to reflect on resilience through recessions and a pandemic, the enduring appeal of coloured gemstones, and why jewellery’s longevity and everyday joy set it apart in a challenged luxury sector.


Brunello Cucinelli Seeks to Reassure Investors After Short Seller Accusations

The Italian cashmere label rejected allegations that it misled investors about its Russian business and discounting practices and confirmed it’s on target to grow sales 10 percent this year.

Brunello Cucinelli Seeks to Reassure Investors After Short Seller Accusations

The Italian cashmere label rejected allegations that it misled investors about its Russian business and discounting practices and confirmed it’s on target to grow sales 10 percent this year.