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Luxury

How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Gucci's Next Target: Place Vendôme

Major fashion brands see growing opportunity in the high-stakes business of haute joaillerie.


Tod’s Factory Strategy: Is It Working?

After missing the sneaker boom, the Italian maker of luxury comfort shoes is aiming to reverse falling sales and re-energise its brand. The company’s new drops-driven model will be put to the test this month with the launch of a collaboration with star designer Alber Elbaz.


Sonia Rykiel Bidders Revealed

The three bidders are former Balmain Chief Executive Emmanuel Diemoz; a Paris-based family operating in the real estate and medical sectors; and a Chinese investor.


Before Losing Dior, Safilo Eyes New Brand Partners

Dior, which accounted for 13 percent of Safilo revenues in 2018, has decided not to renew its licence with the Italian eyewear group.


Rainbows Aren't Enough: Taking Stock of Fashion's Approach to Pride

This week everyone will be talking about Paris Couture Week, the fate of Forever 21 and Sonia Rykiel, and the end of Pride Month. Read our BoF Professional Cheat Sheet.


In StockX’s Crystal Ball: The Future of the Sneaker Market

This week, StockX became the world’s first billion-dollar sneaker reseller. BoF looks into the crystal ball of the company’s transactions data to unearth five trends on the direction of the fast-growing market for sneakers.


Does the World Need $4,500 Sunglasses?

Inside the market for obscenely priced luxury goods.


WeChat Gains on Tmall and JD.com in China Luxury Battle

Thanks to WeChat "drops" and mini programs, Tencent is now vying with Tmall's Luxury Pavilion and JD.com's Toplife to become the go-to online destination for Chinese luxury consumers.


Will Cavalli Be Able to Pull Off a Versace?

With a deal to buy the beleaguered Italian house imminent, it's unclear whether Roberto Cavalli can deliver a return in a rapidly changing fashion market.


LVMH’s 24S Launches Menswear

The conglomerate’s multi-brand e-commerce platform will be the exclusive online retailer for Dior Men and Hedi Slimane’s new men's collection for Celine.


How Three Influencers Built Legitimate Fashion Brands

The influencers behind Totême, Midnight 00 and The Attico have built respected multi-million-dollar businesses without resorting to blatant associations with their personal brands.


Paris' New Super-School Aims to Rival Central Saint Martins

The Institut Français de la Mode, newly formed in the merger of IFM and the École de la Chambre Syndicale de la Couture Parisienne, wants to be ‘the world’s best fashion school.’ In an exclusive interview with BoF, Dean Xavier Romatet lays out his strategy.