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Luxury

How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Lessons from Art Basel’s Viral Banana

Maurizio Cattelan’s duct-taped banana drove the kind of buzz that brands dream about. What can fashion labels learn?


The Decade When Streetwear Rewrote the Rules of Luxury

As we head into 2020, streetwear's influence on the way fashion is bought and sold — not to mention the culture at large — remains strong, argues David Fischer, founder and CEO of Highsnobiety.


The New Face of Celine Is a TikTok Star

The Hedi Slimane-led label has tapped Noen Eubanks, internet-famous for his eccentric 'e-boy' style and goofy lip-sync videos.


At Moncler, Embedding Reinvention

Chairman and CEO Remo Ruffini shares with BoF how he built a company culture flexible enough to consistently reinvent itself — and ambitious enough to reimagine industry operating models for the digital age.


Luxury’s Decade of Change

Over the past ten years, the global luxury market has been reshaped by the rise of China, the digital revolution, performance polarisation and consolidation, writes Luca Solca. What will the next decade bring?


France Hits Back at Trump's Tariffs

The country's Finance Minister Bruno Le Maire says France is ready to go to the World Trade Organisation to challenge the US President's luxury goods tariffs.


Case Study | How Dior Plugged Into Digital China

In our latest in-depth case study, BoF examines Christian Dior's strategy to plug into China's digital ecosystem and win the attention of young Chinese consumers, one of the most in-demand consumer groups for luxury brands today.


The Art Basel Crowd Discovers Miami’s New Neighborhood

Allapattah, near the Miami River, saw flashy events during the fair and is the home of two vast, new arts institutions. Both were built by real estate investors.


Gucci Targets China's Tier Two Cities

Kering said its strategy is to tap on the network it’s already built in top-tier cities while opening new stores in so-called tier 2 cities.


Does a Moncler-Kering Deal Really Make Sense?

Murmurs that the luxury outerwear label might be scooped up by the French conglomerate underscore likely further consolidation in the fashion business. But would it be the right move for either party?


Op-Ed | What Does Your Brand Sound Like?

Despite the emotional power of music and the growth of streaming services like Spotify, fashion labels are missing the opportunity to create sonic signatures, argues Arman Naféei.


Moncler Plays Down Possible Kering Takeover

CEO Remo Ruffini said a merger between Moncler and the luxury conglomerate was currently not being considered.