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Luxury

How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Pucci Is Looking to the Moncler Model. Can It Work?

The Florentine house, which has been without a creative director for almost two years, is planning to work with guest designers on its main collections. But the formula that worked so well for Moncler isn’t a slam-dunk, plug-and-play solution for all luxury brands.


The Luxury Watch Business Is in Trouble. Top Makers Have Some Solutions.

From rental programmes to suped-up repair services, the industry’s leaders are working hard to get more profit out of fewer sales.


Brands Beware: The Digital Grey Market Is Growing

Online grey market vendors are offering hefty discounts on luxury products via websites that mimic official e-tailers. How can they be stopped?  


Six Key Takeaways from LVMH’s 2019 Results

It was another year of record growth for the luxury conglomerate, which placed big bets on the experience economy and fine jewellery. But there are challenges ahead.


Ferragamo's Annual Sales Increased for the First Time Since 2015

The 1.3 percent year-over-year rise in 2019 is a sign that a turnaround plan under Chief Executive Micaela Le Divelec is starting to bear fruit.


LVMH's Sales Growth Slows Slightly

The company, which posted record revenues and profits for the whole of 2019, missed analysts estimates by 1 percent in the fourth quarter.


What Makes a Collaboration Successful in 2020?

Celebrity-designed capsule collections and hyped sneaker drops are nothing new, so here’s what brands must do to keep their alliances feeling fresh.


Burberry Faces Hong Kong Slump

The British luxury brand saw sales in Hong Kong halve amid anti-government protests, while sales in Europe and mainland China increased.


Luxury Stocks Hit on New China Virus Fears

$15 billion was wiped off the luxury sector's market value on fears the coronavirus outbreak could hurt sales.


Hugo Boss Sees Strong Christmas Quarter

Demand at the German label's renovated stores and growth in online retail drove better-than-expected sales.


How to Unify a Global Brand

Can a luxury label make its lipsticks and handbags feel part of the same universe, no matter where or how customers encounter them? BoF breaks down what it takes to create coherency.


Inside LVMH’s Watch Week 2020

The Dubai event signaled the French luxury conglomerate’s growing ambitions in hard luxury and drew a line in the sand for the major Swiss watch fairs.