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Luxury

How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Chanel’s TikTok Challenge

This week, Chanel’s advent calendar controversy was a wake-up call for luxury brands without a compelling TikTok strategy: engage or cede the power to positively shape the digital conversation about your brand.


Kim Jones Drops a New Beat for Dior Men

The multitasking designer talks to Tim Blanks about Virgil Abloh, his new Jack Kerouac-infused collection and why he’s taking a break from marquee collaborations to focus on ‘Dior by Dior.’


Chanel’s TikTok Controversy Won’t Stop Luxury’s Advent Calendar Craze

The French label’s $825 calendar may have been a Christmas flop, but brands still see an opportunity to leverage the tradition to generate marketing buzz in the lead up to the lucrative holiday shopping period.


BoF LIVE: Marine Serre in Conversation With Tim Blanks

The designer known for her embrace of eco-futurism joins BoF’s editor-at-large to talk about the evolution of her namesake brand and building a sustainable fashion label.


How Chanel Is Strengthening Its Supply Chain

Over the past two years, Chanel has acquired seven new manufacturers. At the house’s ‘Métiers d’Art’ showcase in Paris, president of fashion Bruno Pavlovsky broke down his strategy for future-proofing the French megabrand’s supply chain.


Gucci’s Robert Triefus on Testing Luxury’s Allure in the Metaverse

Gucci’s executive vice president for brand and customer engagement believes the immersive digital world signals a paradigm shift for luxury brands and expects it to drive a ‘very significant new revenue stream’ for the brand in the years ahead.


Marine Serre in Conversation with Tim Blanks

Designer Marine Serre, known for her embrace of eco-futurism, joins BoF’s editor-at-large Tim Blanks for a conversation on the evolution of her namesake brand and best practices for building a sustainable fashion label.


The Year Ahead: Global Luxury Adapts to New Travel Trends

International tourism will not fully recover until 2023 at the earliest, causing a shift in shopping patterns. Luxury players must rebalance their global footprints while increasing investment in domestic consumer bases and e-commerce.


Omicron, Inflation and Fashion’s State of Play

This week, everyone will be talking about two key variables that will shape fashion’s immediate future, plus Dior’s show in London and Zegna’s upcoming IPO.


VOICES 2021: The Fashion System’s Push to Evolve

In the second session of BoF’s annual gathering, Balenciaga CEO Cedric Charbit, Ellen MacArthur, Tommy Hilfiger and others addressed virtual fashion, circularity and forging authentic collaborations. Elle announced it would stop publishing images of animal fur.


Virgil Abloh’s Show Goes On

A Miami runway show originally intended for Louis Vuitton’s top clients became a tribute to the late designer in the presence of his friends, collaborators and colleagues.


BoF Live: The State of Fashion 2022

Please join us on Wednesday December 8 at 18:00 GMT for a special #BoFLIVE, exclusively for Professional Members, with BoF’s Imran Amed and McKinsey’s Achim Berg unpacking The State of Fashion 2022 report.