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Luxury

How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Brands Must Decide Whether to Treat Fashion Week Like the Super Bowl, or a Trade Show

Leveraging editors and buyers to target niche audiences remains a relevant strategy even as mega-labels turn their shows into marketing spectacles.


Joseph Altuzarra’s Post-Kering Future

The New York label is betting on ‘genderful’ second line Altu and homeware to re-energise the business after its split with the French group in 2020.


A Gen Z Brand Looks Beyond Y2K

Following a well-received show last season, the designer Sintra Martins is ready for Saint Sintra’s official debut.


What’s Driving the Luxury Auction Boom?

Hermès handbags and Patek Philippe watches are becoming a key category for auction houses like Christie’s despite rising competition from online resale start-ups.


Repurposing Family Jewellery Is Becoming a Big Business

A handful of small boutique jewellery companies have recently been focussing on custom pieces that repurpose gemstones, as shoppers look to redesign jewellery they already own or have inherited.


The Nine Lives of Proenza Schouler

What happened to the most promising brand in American fashion?


BoF LIVE: The State of Fashion 2022 Q&A With the Authors

BoF’s Imran Amed and McKinsey & Company’s Achim Berg answer questions about the December report’s key findings and predictions.


What Happened to Fashion’s Dream Factory?

What was once pure fantasy now puts commerciality first. What’s lost, and what’s gained, in the new era of couture.


The Luxury Watch Craze, By the Numbers

Pricey watches like Rolex, Patek Philippe and Audemars Piguet are flying off the shelves while customers leave their cheaper counterparts behind.


Breaking Down LVMH’s Sales Boom

The French luxury group kept vacuuming up market share last year, with Louis Vuitton and Dior leading the charge. Here are key takeaways from their annual results.


The Strategy Behind The Hugo Boss Rebrand

New CEO Daniel Grieder breaks down the strategy behind the German menswear giant’s new brand campaign, and why he’s splitting up “Hugo” and “Boss.”


Dior’s Maria Grazia Chiuri: A Fashion Hitmaker’s Method

How the designer used fashion with a message to make a storied couture house relevant for a new generation — and helped turn it into a commercial juggernaut.