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Luxury

How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Jacquemus Names Bastien Daguzan CEO

Designer Simon Porte Jacquemus previously held both the chief executive and creative director roles at the influential French brand.


Kim Jones’ ERL Collection: Don’t Call It a Collaboration

Dior Men’s artistic director invited Venice, California-based designer Eli Russell Linnetz to build a capsule nostalgic for the early 1990s, but helped him merchandise it for today.


LVMH to Accept Cryptocurrency At Watchmaker Tag Heuer

The unit’s CEO Frédéric Arnault says cryptocurrency will “deeply transform our industry and beyond.”


Burberry Chief Sticks to Strategy Amid Fresh Challenges

New CEO Jonathan Akeroyd intends to double down on the brand elevation strategy put in place by his predecessor, as Covid lockdowns hammer sales in the critical China market.


How Saint Laurent Became a $3 Billion Powerhouse

CEO Francesca Bellettini breaks down how she worked with designer Anthony Vaccarello to more than double sales in 5 years, leaning into an amped-up take on Parisian glamour, seasonless merchandising and rapid expansion in leather goods.


How Luxury Brands Court the 1 Percent

Lately, the game of attracting very important clients, or VICs, has kicked into high gear, as brands are acutely aware that wealthy shoppers are hungry for both luxury products and elaborate experiences post-Covid.


Will Burberry Take a New Direction?

This week, with luxury in the spotlight, everyone will be talking about Burberry and Richemont's annual results.


Louis Vuitton Lands in California

The stunning Salk Institute in La Jolla, California could have upstaged Nicolas Ghesquière’s latest collection. Instead, it brought it to life.


The Strategy Behind Balenciaga’s Destroyed Sneaker Stunt

Demna’s latest campaign, which showcases an extremely tattered version of Balenciaga’s new Paris Sneakers, was met with contention online — which was likely the point.


BoF LIVE: A New Model for Building Independent Fashion Brands

Please join us on Tuesday, May 17 at 17:00 BST / 12:00 EDT for a #BoFLIVE, based on our latest case study. Chief correspondent Lauren Sherman will be joined by Tomorrow chief executive Stefano Martinetto and Loverboy designer Charles Jeffrey to unpack Tomorrow’s new model.


Diesel’s Comeback Reignites Ambitions to Build an Italian Fashion Empire

OTB's flagship label Diesel is back in the fashion conversation amid a revamp by creative director Glenn Martens, who has overhauled its product offer and brought back the cheeky, transgressive marketing sensibility.


The Debrief: How Vacation Clothes Became Big Business

BoF’s Tamison O’Connor explains how the fashion industry is betting on resortwear as consumers return to their pre-pandemic lifestyles and travel rebounds.