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Luxury

How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Rethinking Luxury’s Distribution Strategy

Luxury brands and retailers’ business models and channel strategies are undergoing deep shifts, both online and off, as they adjust to new customer behaviours, reports The State of Fashion 2023.


Gucci Opens a Season of Uncertainty for Luxury Fashion

The Kering-owned brand will stage its first men’s show in three years while in between creative directors, one of many questions facing the industry in 2023. That, plus what else to expect in the coming week.


Why Adidas’ Lawsuit Against Thom Browne Is About More Than Just Stripes

The outcome of the case could expand the power to enforce trademarks across the fashion industry and beyond.


Lacoste Designer Louise Trotter Steps Down

The French sportswear label, which has not staged a runway show since 2021, is shifting to a ‘collaborative studio model.’


The Debrief | Why Designer Shoes Are So Expensive

A new BoF Insights report tracks the evolution of the fast-growing high-end footwear market — and why luxury shoppers are willing to spend more than ever on the perfect shoe.


Vivienne Westwood, Priestess of Punk, Has Died

The anti-establishment designer pioneered the punk look in mid-1970s London, leaving a lasting impact on fashion and wider culture.


The Best of BoF: Luxury’s Blockbuster Year

In 2022, luxury’s post-Covid rebound accelerated. Explore in-depth features and analysis about how brands and retailers are cultivating loyalty from top-spending clients, balancing runway dreams with smart pricing, and evolving their business models in the face of fierce competition.


Why Even Luxury Brands Can’t Quit Discounting

After avoiding markdowns for much of the last two years, many brands returned to their old ways this holiday season. Are discounts a necessary evil?


Fendi Goes Back to School to Save Centuries of Italian Tradition

The LVMH-owned brand is looking for ways to entice more young people to train in luxury craft.


Will 2023 Be Luxury’s Year of Succession?

Ageing billionaire founders still control luxury’s biggest groups. Recent appointments at LVMH and Prada have pushed the long-taboo topic of succession into the spotlight.


Sacai, Moncler and the Future Tense

Sacai designer Chitose Abe sees her small but perfect collaboration with Moncler as an intellectual exercise that reflects on the distant future of Remo Ruffini’s skiwear behemoth, writes Tim Blanks.


Lanvin Group Raises $150 Million in Public Debut

As the Chinese-owned luxury group raises fresh funds to fuel a turnaround, it’s contending with a cooling luxury market and a playing field dominated by much larger rivals.