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Beauty

Analysis and advice on the fast-evolving beauty business.

Summer Fridays Struck Gold With Lip Balm. Can It Do the Same With Fragrance?

With its Lip Butter Balm still a top hero product, Marianna Hewitt and Lauren Ireland’s Summer Fridays expands as it evolves into a multi-category beauty brand.

Summer Fridays Struck Gold With Lip Balm. Can It Do the Same With Fragrance?

With its Lip Butter Balm still a top hero product, Marianna Hewitt and Lauren Ireland’s Summer Fridays expands as it evolves into a multi-category beauty brand.


Opinion: K-Beauty Needs More Than Salmon Sperm, Snail Mucin to Win the US

The US is now the biggest overseas buyer of South Korean skincare and cosmetics, but incoming brands need to focus on retail presence and diverse consumers, writes Bloomberg’s Julianna Liu.

Opinion: K-Beauty Needs More Than Salmon Sperm, Snail Mucin to Win the US

The US is now the biggest overseas buyer of South Korean skincare and cosmetics, but incoming brands need to focus on retail presence and diverse consumers, writes Bloomberg’s Julianna Liu.


The Social Media Trap

Unexpected new features and algorithmic changes at Instagram and TikTok are a reminder that brands and creators can’t become overly reliant on any one platform to drive their business.

The Social Media Trap

Unexpected new features and algorithmic changes at Instagram and TikTok are a reminder that brands and creators can’t become overly reliant on any one platform to drive their business.


Can Nars Keep Winning Complexion?

With its biggest launch in years, Nars is hoping to consolidate its reputation as a category leader in foundations and concealers. But the fight to stay on top has never been harder.

Can Nars Keep Winning Complexion?

With its biggest launch in years, Nars is hoping to consolidate its reputation as a category leader in foundations and concealers. But the fight to stay on top has never been harder.


How Big Can an ‘Indie’ Brand Get?

In Full Coverage, Priya Rao reports on two of the industry’s favourite young brands: Starface and Fara Homidi.

How Big Can an ‘Indie’ Brand Get?

In Full Coverage, Priya Rao reports on two of the industry’s favourite young brands: Starface and Fara Homidi.


Want to Sell Affordable Wellness? It’ll Cost You.

In an era of economic constraint and a growing loneliness epidemic, affordable bathhouse and sauna culture is undergoing a global renaissance. But building a mass market wellness empire comes with steep financial and operational hurdles.

Want to Sell Affordable Wellness? It’ll Cost You.

In an era of economic constraint and a growing loneliness epidemic, affordable bathhouse and sauna culture is undergoing a global renaissance. But building a mass market wellness empire comes with steep financial and operational hurdles.


Pat McGrath Labs Is Up for Sale — Again

The makeup artistry brand has a new owner, but is still being shopped around for investment and acquisition opportunities, The Business of Beauty has learned.

Pat McGrath Labs Is Up for Sale — Again

The makeup artistry brand has a new owner, but is still being shopped around for investment and acquisition opportunities, The Business of Beauty has learned.


Can Marketing Stunts Breathe New Life Into Beauty’s Oldest Brands?

Household names like Gold Bond, Vaseline and Sunsilk are investing in new activations and partnerships to reach younger consumers. Do they really need to?

Can Marketing Stunts Breathe New Life Into Beauty’s Oldest Brands?

Household names like Gold Bond, Vaseline and Sunsilk are investing in new activations and partnerships to reach younger consumers. Do they really need to?


The End of Beauty’s Easy Growth Era

Beauty sales are still growing, but shoppers are value-conscious and less loyal than ever, requiring major players to rethink their strategies.

The End of Beauty’s Easy Growth Era

Beauty sales are still growing, but shoppers are value-conscious and less loyal than ever, requiring major players to rethink their strategies.


Inside Sephora’s Bet on Biotech

Biotech skincare brand Mother Science will debut on Sephora next week as the retailer accelerates its push into lab-developed beauty alongside brands like U Beauty.

Inside Sephora’s Bet on Biotech

Biotech skincare brand Mother Science will debut on Sephora next week as the retailer accelerates its push into lab-developed beauty alongside brands like U Beauty.


Ulta Beauty’s Big Branding Play; Why Conglomerates Should Consolidate

In Full Coverage, Priya Rao looks at the Midwestern retailer’s attempts to be a brand destination, along with the dismal state of independent beauty.

Ulta Beauty’s Big Branding Play; Why Conglomerates Should Consolidate

In Full Coverage, Priya Rao looks at the Midwestern retailer’s attempts to be a brand destination, along with the dismal state of independent beauty.


Exclusive: Amouage Revenue Surged 66% in 2025

The Omani fragrance house charted record sales growth in 2025, driven by its high-concentration ‘Exceptional Extraits’ collection and its global fleet of stores.

Exclusive: Amouage Revenue Surged 66% in 2025

The Omani fragrance house charted record sales growth in 2025, driven by its high-concentration ‘Exceptional Extraits’ collection and its global fleet of stores.