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Beauty

Analysis and advice on the fast-evolving beauty business.

How ‘Millennial Cringe’ Is Reshaping Makeup

Customers across various generational cohorts are changing their routines for fear of looking out of date — not looking their age.


‘An Element of Exploitation’: The World of TikTok Child Skincare Influencers

Experts say regulation of child influencers sits in a legal grey area as children promote products on social media.


The Search for the Next Blockbuster Influencer Brand

A new generation of brands like Alix Earle’s acne line shows that launches can still beat influencer brand fatigue.


Opinion: Are Peptides Just Snake Oil? Don’t Ask the FDA.

US health secretary Robert F. Kennedy Jr.’s push to deregulate peptides purports to make buying the drugs less fraught, but doesn’t give people what they really need: evidence they work and are safe, writes Bloomberg’s Lisa Jarvis.


Japanese Culture Is Global. Why Isn’t J-Beauty?

The nation is a major exporter of entertainment, fashion and cuisine, but its skincare and cosmetics output has contracted recently as global competitors have gained.


Pat McGrath Labs Exits Bankruptcy With a New Owner

A US bankruptcy judge said on Friday she would approve the cosmetic brand’s restructure, which sees new owner GDA Luma assuming control of the new company.


When the Supply Chain Becomes the Story

In an industry plagued by greenwashing and waning consumer interest in environmental impact, legacy brand Davines is betting on sustainability as lifestyle branding.


Has ‘Euphoria’-Inspired Makeup Missed Its Moment?

This week, Priya Rao gets into the fate of maximalist beauty looks and LVMH’s latest update.


The New Playbook for Winning Gen Z Beauty Shoppers

Gen Z is turning beauty into a social sport, blending AI, ingredient obsession and a preference for in-store shopping. But only brands with real credibility and community cachet will convert curiosity into lasting loyalty.


The Beauty Brands That Won Coachella

While Coachella’s official sponsors ranked high on visibility in the 'clout Olympics,' Rhode’s off-site festival had the most impact, according to data analysis.


‘Euphoria’ and Half Magic Launch Makeup Collection

The hit HBO show’s lead makeup artist Donni Davy spoke exclusively to The Business of Beauty about how she brought ‘Euphoria’ makeup to market — and why it took so long.


Opinion: Hair and Makeup Artists Deserve a New Deal

Beauty teams have long traded work for credits. That arrangement is ridiculously outdated, writes Sam McKnight.