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Technology

Bits & Bytes | Apple Watch 2, Never Not Shopping, Vogue on WhatsApp

Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.

Technology

Bits & Bytes | Apple Watch 2, Never Not Shopping, Vogue on WhatsApp

Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.


Technology

Bits & Bytes | Smart Rings, Social Media, L'Oréal Turns to Tech

Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.

Technology

Bits & Bytes | Smart Rings, Social Media, L'Oréal Turns to Tech

Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.


Retail

Tapping Generation Z

Today’s post-millennial teenagers have grown up with fundamentally different values, attitudes and consumer behaviours. BoF reports.

Retail

Tapping Generation Z

Today’s post-millennial teenagers have grown up with fundamentally different values, attitudes and consumer behaviours. BoF reports.


Marketing

BoF Exclusive | Marc Jacobs Speaks on ‘My America’ Campaign

The designer talks casting, Instagram and working with chief executive Sebastian Suhl to take the company to the next level.

Marketing

BoF Exclusive | Marc Jacobs Speaks on ‘My America’ Campaign

The designer talks casting, Instagram and working with chief executive Sebastian Suhl to take the company to the next level.


Global Markets

The Luxury Brand Balancing Act

Fashion’s luxury megabrands have long struck a delicate — and highly lucrative — balance between exclusivity and accessibility. But as digital media, globalisation and off-price retailing reshape the industry, are they in danger of losing the balance that made them so successful?

Global Markets

The Luxury Brand Balancing Act

Fashion’s luxury megabrands have long struck a delicate — and highly lucrative — balance between exclusivity and accessibility. But as digital media, globalisation and off-price retailing reshape the industry, are they in danger of losing the balance that made them so successful?


Marketing

Beauty Brands Inch Away from Traditional Advertising

Spurred by the power of online influencers and user-generated content, beauty companies are shifting their marketing spend.

Marketing

Beauty Brands Inch Away from Traditional Advertising

Spurred by the power of online influencers and user-generated content, beauty companies are shifting their marketing spend.


Marketing

Big Brands Don't Mind Live Periscope Stumbles to Reach Millennials

While glitches would be unthinkable in a produced, controlled advertising environment, big brands are going ahead with plans to use live-streaming video to attract young millennials who ignore many traditional and online ads.

Marketing

Big Brands Don't Mind Live Periscope Stumbles to Reach Millennials

While glitches would be unthinkable in a produced, controlled advertising environment, big brands are going ahead with plans to use live-streaming video to attract young millennials who ignore many traditional and online ads.


News & Analysis

Pinterest Rolls out Visual Search Tool

Users can tap on a magnifying glass icon on the corner of Pinterest posts and zoom in on the item they want to search for.

News & Analysis

Pinterest Rolls out Visual Search Tool

Users can tap on a magnifying glass icon on the corner of Pinterest posts and zoom in on the item they want to search for.


Technology

Bits & Bytes | Shoptiques' Recommerce, Myntra's New App, Le Tote's Clothing Rental

Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.

Technology

Bits & Bytes | Shoptiques' Recommerce, Myntra's New App, Le Tote's Clothing Rental

Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.


News & Analysis

The Business Logic Behind Balmain x H&M

What makes H&M’s designer collaborations work? BoF speaks to Olivier Rousteing and the team behind Balmain x H&M.

News & Analysis

The Business Logic Behind Balmain x H&M

What makes H&M’s designer collaborations work? BoF speaks to Olivier Rousteing and the team behind Balmain x H&M.


Technology

Facebook Pushes Shopping Features in Move to E-Commerce

Facebook Inc wants its users to shop for clothes and other products from their mobile phones without ever leaving its app.

Technology

Facebook Pushes Shopping Features in Move to E-Commerce

Facebook Inc wants its users to shop for clothes and other products from their mobile phones without ever leaving its app.


News & Analysis

Shopify Adds 'Buy Now' Button For Twitter Users

Twitter users soon will be able to shop with a new "Buy Now" button from the e-commerce company Shopify.

News & Analysis

Shopify Adds 'Buy Now' Button For Twitter Users

Twitter users soon will be able to shop with a new "Buy Now" button from the e-commerce company Shopify.