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News & Analysis

Carolina Herrera Taps Snapchat Publication Sweet

Sixteen-year-old actress Kiernan Shipka stars in Carolina Herrera’s Resort 2017 portfolio, which will launch exclusively on Sweet, a Snapchat publication.

News & Analysis

Carolina Herrera Taps Snapchat Publication Sweet

Sixteen-year-old actress Kiernan Shipka stars in Carolina Herrera’s Resort 2017 portfolio, which will launch exclusively on Sweet, a Snapchat publication.


Technology

Bits & Bytes | Snapchat Raises $1.8B, Online Shopping Return Rates

Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.

Technology

Bits & Bytes | Snapchat Raises $1.8B, Online Shopping Return Rates

Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.


Technology

How Instagram's New Feed Will Impact Brands and Influencers

What does Instagram's new algorithmic feed mean for the platform's lucrative influence economy?

Technology

How Instagram's New Feed Will Impact Brands and Influencers

What does Instagram's new algorithmic feed mean for the platform's lucrative influence economy?


Technology

Bits & Bytes | Google Shopping Ads, Condé Nast Launches Beauty Network

Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.

Technology

Bits & Bytes | Google Shopping Ads, Condé Nast Launches Beauty Network

Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.


Technology

Op-Ed | Chatbots Won't Solve Everything

'Conversational commerce' — powered by sophisticated chat bots — is all the rage, but the best interfaces will blend bots with human interactions, argues Richie Siegel.

Technology

Op-Ed | Chatbots Won't Solve Everything

'Conversational commerce' — powered by sophisticated chat bots — is all the rage, but the best interfaces will blend bots with human interactions, argues Richie Siegel.


Technology

Instagram’s Eva Chen: ‘It’s Not a Numbers Game’

How can fashion brands excel on Instagram? BoF spoke to Eva Chen, Instagram’s head of fashion partnerships, to identify five principles.

Technology

Instagram’s Eva Chen: ‘It’s Not a Numbers Game’

How can fashion brands excel on Instagram? BoF spoke to Eva Chen, Instagram’s head of fashion partnerships, to identify five principles.


Marketing

At Festivals, Fashion Taps the 'Currency of Cool'

Music festivals like Coachella, which attract influential, social-media savvy audiences, can be powerful marketing platforms, but ‘festival fatigue’ is a real risk.

Marketing

At Festivals, Fashion Taps the 'Currency of Cool'

Music festivals like Coachella, which attract influential, social-media savvy audiences, can be powerful marketing platforms, but ‘festival fatigue’ is a real risk.


Technology

How Snapchat Killed the Homepage

In an attempt to woo Generation Z, publishers are launching social media-only concepts.

Technology

How Snapchat Killed the Homepage

In an attempt to woo Generation Z, publishers are launching social media-only concepts.


Global Markets

Op-Ed | China’s Cult of the Ordinary Commands Big Influence

A new breed of sarcastic, skeptical online influencers from China’s “diaosi” (“loser”) subculture could impact the country’s fashion market, says Eleah Lubatkin.

Global Markets

Op-Ed | China’s Cult of the Ordinary Commands Big Influence

A new breed of sarcastic, skeptical online influencers from China’s “diaosi” (“loser”) subculture could impact the country’s fashion market, says Eleah Lubatkin.


Technology

Bits & Bytes | Wearables For Women, Iranian E-Commerce, Messaging Apps Boom

Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.

Technology

Bits & Bytes | Wearables For Women, Iranian E-Commerce, Messaging Apps Boom

Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.


Technology

Instagram to Ditch Chronological User Feed For 'Interest' Based One

Facebook Inc's picture-sharing app Instagram said it is reshuffling feeds to display curated content that users would 'care' about first.

Technology

Instagram to Ditch Chronological User Feed For 'Interest' Based One

Facebook Inc's picture-sharing app Instagram said it is reshuffling feeds to display curated content that users would 'care' about first.


Technology

Bits & Bytes | Apple Watch 2, Never Not Shopping, Vogue on WhatsApp

Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.

Technology

Bits & Bytes | Apple Watch 2, Never Not Shopping, Vogue on WhatsApp

Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.