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Bits & Bytes | Wearables For Women, Iranian E-Commerce, Messaging Apps Boom

Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.
Ringly's smart rings for women | Source: Ringly
By
  • Helena Pike
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"What Wearable Manufacturers Think Women Want(Slate)
"Why do companies think that female customers are only interested in bling, safety, and babies?"

"As Sanctions Lift, Western Companies Can Meet a Thriving Iranian E-Commerce Industry(Tech Crunch)
"Over one-third — or 39 percent of Iranians — are shopping online at least once a month, according to our latest study."

"As Messaging Apps Boom, Brands Tiptoe In(The New York Times)
"With at least 1.4 billion monthly users collectively worldwide, apps such as Snapchat, WhatsApp and Kik, and Weixin and Line in Asia, have become the main daily hangout for many young people, sometimes even surpassing the time they spend on social networks and playing games."

"Clothes Are Now the Top-Selling Category Online in the US(Quartz)
"Clothing and accessories have long been big sellers online, but as of 2015, they're the highest-selling category in the US, according to a new report by analytics firm comScore."

""​Mukesh Ambani's Reliance Now Forays Into Fashion E-Tailing"(Business Insider)
"Targeting India's online spenders with high-margin, Mukesh Ambani-led Reliance Industries has entered into e-commerce fashion retail though a platform called AJIO."

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