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Luxury

Louis Vuitton Loses Sales in China After Fight With Local Tea Chain

A trademark fight with a local tea maker sparked a patriotic backlash that exacerbated a demand slump for LVMH’s most profitable label.

Luxury

Louis Vuitton Loses Sales in China After Fight With Local Tea Chain

A trademark fight with a local tea maker sparked a patriotic backlash that exacerbated a demand slump for LVMH’s most profitable label.


Sports

Inside Fashion & Sports E-Commerce: Focusing on What Matters

This new flagship report reveals that fashion and sports leaders are chasing what’s new in e-commerce while fundamental challenges remain unresolved. Based on surveys of 10,000 consumers and 150 senior leaders across the UK, Germany, France, Italy and Spain, it shows brands and retailers where to focus to innovate without losing sight of what drives success.

Sports

Inside Fashion & Sports E-Commerce: Focusing on What Matters

This new flagship report reveals that fashion and sports leaders are chasing what’s new in e-commerce while fundamental challenges remain unresolved. Based on surveys of 10,000 consumers and 150 senior leaders across the UK, Germany, France, Italy and Spain, it shows brands and retailers where to focus to innovate without losing sight of what drives success.


Beauty

One Nation Under Blonde

From blonde ‘bombshells’ to ‘blue-haired liberals’, hair has become a soft indicator of political affiliation. But these stereotypes are eroding, even as polarisation deepens.

Beauty

One Nation Under Blonde

From blonde ‘bombshells’ to ‘blue-haired liberals’, hair has become a soft indicator of political affiliation. But these stereotypes are eroding, even as polarisation deepens.


Marketing

Logging Off Is the New Luxury. How Can Brands Adapt?

As consumers — particularly Gen Z — seek out reasons to get offline, fashion and beauty labels are catering to this new demand with no-phone, sensory and analogue activations.

Marketing

Logging Off Is the New Luxury. How Can Brands Adapt?

As consumers — particularly Gen Z — seek out reasons to get offline, fashion and beauty labels are catering to this new demand with no-phone, sensory and analogue activations.


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Marketing

Why Follower Count Matters Less Than Ever

As brands gain better visibility into engagement, conversion and audience quality, the creator with the biggest following is no longer necessarily the most valuable.

Marketing

Why Follower Count Matters Less Than Ever

As brands gain better visibility into engagement, conversion and audience quality, the creator with the biggest following is no longer necessarily the most valuable.


Media

France’s Top Court Blocks Social Media Ban for Under-15s

France’s top court on Friday blocked a bill banning social media access for under-15s, saying it infringed upon freedom of expression.

Media

France’s Top Court Blocks Social Media Ban for Under-15s

France’s top court on Friday blocked a bill banning social media access for under-15s, saying it infringed upon freedom of expression.


Sports

A New Agency Alliance Aims to Leverage the Power of College Sports

The Society Management group is teaming up with collegiate sports agency Canopy Talent to bring new brand deals to the brightest names in college sports across the US.

Sports

A New Agency Alliance Aims to Leverage the Power of College Sports

The Society Management group is teaming up with collegiate sports agency Canopy Talent to bring new brand deals to the brightest names in college sports across the US.


Retail

Opinion: Lululemon’s China Drum Blunder Comes at the Worst Time

Though the activewear maker faced intense criticism, it may be able to overcome its misstep in a nation that accounted for 16 percent of sales last year, writes Juliana Liu.

Retail

Opinion: Lululemon’s China Drum Blunder Comes at the Worst Time

Though the activewear maker faced intense criticism, it may be able to overcome its misstep in a nation that accounted for 16 percent of sales last year, writes Juliana Liu.


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Media

Lululemon Apologises After Japanese Drum Controversy at China Event

The brand sparked an uproar on Chinese social media after a yoga event on the Great Wall billed as a traditional performance appeared to feature a Japanese drum.

Media

Lululemon Apologises After Japanese Drum Controversy at China Event

The brand sparked an uproar on Chinese social media after a yoga event on the Great Wall billed as a traditional performance appeared to feature a Japanese drum.


Partner Content

Inside BoF and LTK’s Intimate London Dinner on the New Fundamentals of Creator Commerce

As AI transforms how consumers search, discover and purchase from brands, marketing and creative leaders gathered in London with The Business of Fashion and LTK to discuss the future of creator-led commerce and the growing value of trust.

Partner Content

Inside BoF and LTK’s Intimate London Dinner on the New Fundamentals of Creator Commerce

As AI transforms how consumers search, discover and purchase from brands, marketing and creative leaders gathered in London with The Business of Fashion and LTK to discuss the future of creator-led commerce and the growing value of trust.


Marketing

Explainer: What Social Media Bans Mean for Marketers

As the UK joins countries like Australia and Malaysia in their efforts to curtail under-16 social media access, brands may need to rethink their marketing strategies.

Marketing

Explainer: What Social Media Bans Mean for Marketers

As the UK joins countries like Australia and Malaysia in their efforts to curtail under-16 social media access, brands may need to rethink their marketing strategies.


Retail

The TikTok-Savvy Activewear Brands Stealing Market Share

A crop of small but emerging brands is capitalising on demand for novelty in the category, using TikTok-savvy marketing and a lifestyle-driven position to chip away at the dominance of established players like Lululemon.

Retail

The TikTok-Savvy Activewear Brands Stealing Market Share

A crop of small but emerging brands is capitalising on demand for novelty in the category, using TikTok-savvy marketing and a lifestyle-driven position to chip away at the dominance of established players like Lululemon.