Signet Lifts View as Cautious Consumers Splurge on Jewellery
The Jared, Kay and Zales owner raised its outlook for the second time this year as demand for jewellery remains resilient even as shoppers pull back on spending elsewhere.
Social Media
Latest News & Analysis
Sports
Report | Inside Fashion & Sports E-Commerce: Focusing on What Matters
This new flagship report reveals that fashion and sports leaders are chasing what’s new in e-commerce while fundamental challenges remain unresolved. Based on surveys of 10,000 consumers and 150 senior leaders across the UK, Germany, France, Italy and Spain, it shows brands and retailers where to focus to innovate without losing sight of what drives success.
Report | Inside Fashion & Sports E-Commerce: Focusing on What Matters
This new flagship report reveals that fashion and sports leaders are chasing what’s new in e-commerce while fundamental challenges remain unresolved. Based on surveys of 10,000 consumers and 150 senior leaders across the UK, Germany, France, Italy and Spain, it shows brands and retailers where to focus to innovate without losing sight of what drives success.
Beauty
One Nation Under Blonde
From blonde ‘bombshells’ to ‘blue-haired liberals’, hair has become a soft indicator of political affiliation. But these stereotypes are eroding, even as polarisation deepens.
One Nation Under Blonde
From blonde ‘bombshells’ to ‘blue-haired liberals’, hair has become a soft indicator of political affiliation. But these stereotypes are eroding, even as polarisation deepens.
Marketing
Logging Off Is the New Luxury. How Can Brands Adapt?
As consumers — particularly Gen Z — seek out reasons to get offline, fashion and beauty labels are catering to this new demand with no-phone, sensory and analogue activations.
Logging Off Is the New Luxury. How Can Brands Adapt?
As consumers — particularly Gen Z — seek out reasons to get offline, fashion and beauty labels are catering to this new demand with no-phone, sensory and analogue activations.
Marketing
Why Follower Count Matters Less Than Ever
As brands gain better visibility into engagement, conversion and audience quality, the creator with the biggest following is no longer necessarily the most valuable.
Why Follower Count Matters Less Than Ever
As brands gain better visibility into engagement, conversion and audience quality, the creator with the biggest following is no longer necessarily the most valuable.
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Media
France’s Top Court Blocks Social Media Ban for Under-15s
France’s top court on Friday blocked a bill banning social media access for under-15s, saying it infringed upon freedom of expression.
France’s Top Court Blocks Social Media Ban for Under-15s
France’s top court on Friday blocked a bill banning social media access for under-15s, saying it infringed upon freedom of expression.
Sports
A New Agency Alliance Aims to Leverage the Power of College Sports
The Society Management group is teaming up with collegiate sports agency Canopy Talent to bring new brand deals to the brightest names in college sports across the US.
A New Agency Alliance Aims to Leverage the Power of College Sports
The Society Management group is teaming up with collegiate sports agency Canopy Talent to bring new brand deals to the brightest names in college sports across the US.
Retail
Opinion: Lululemon’s China Drum Blunder Comes at the Worst Time
Though the activewear maker faced intense criticism, it may be able to overcome its misstep in a nation that accounted for 16 percent of sales last year, writes Juliana Liu.
Opinion: Lululemon’s China Drum Blunder Comes at the Worst Time
Though the activewear maker faced intense criticism, it may be able to overcome its misstep in a nation that accounted for 16 percent of sales last year, writes Juliana Liu.
Media
Lululemon Apologises After Japanese Drum Controversy at China Event
The brand sparked an uproar on Chinese social media after a yoga event on the Great Wall billed as a traditional performance appeared to feature a Japanese drum.
Lululemon Apologises After Japanese Drum Controversy at China Event
The brand sparked an uproar on Chinese social media after a yoga event on the Great Wall billed as a traditional performance appeared to feature a Japanese drum.
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Partner Content
Inside BoF and LTK’s Intimate London Dinner on the New Fundamentals of Creator Commerce
As AI transforms how consumers search, discover and purchase from brands, marketing and creative leaders gathered in London with The Business of Fashion and LTK to discuss the future of creator-led commerce and the growing value of trust.
Inside BoF and LTK’s Intimate London Dinner on the New Fundamentals of Creator Commerce
As AI transforms how consumers search, discover and purchase from brands, marketing and creative leaders gathered in London with The Business of Fashion and LTK to discuss the future of creator-led commerce and the growing value of trust.
Marketing
Explainer: What Social Media Bans Mean for Marketers
As the UK joins countries like Australia and Malaysia in their efforts to curtail under-16 social media access, brands may need to rethink their marketing strategies.
Explainer: What Social Media Bans Mean for Marketers
As the UK joins countries like Australia and Malaysia in their efforts to curtail under-16 social media access, brands may need to rethink their marketing strategies.
Retail
The TikTok-Savvy Activewear Brands Stealing Market Share
A crop of small but emerging brands is capitalising on demand for novelty in the category, using TikTok-savvy marketing and a lifestyle-driven position to chip away at the dominance of established players like Lululemon.
The TikTok-Savvy Activewear Brands Stealing Market Share
A crop of small but emerging brands is capitalising on demand for novelty in the category, using TikTok-savvy marketing and a lifestyle-driven position to chip away at the dominance of established players like Lululemon.
Beauty
Why Beauty Brands Can’t Afford to Ignore TikTok Shop
The platform is now a top e-tailer for cosmetics, skincare and hair care, and smart legacy and indie brands are increasingly being lured by its proposition.
Why Beauty Brands Can’t Afford to Ignore TikTok Shop
The platform is now a top e-tailer for cosmetics, skincare and hair care, and smart legacy and indie brands are increasingly being lured by its proposition.
The News in Brief
The CFDA Names Anthony Vaccarello International Designer of the Year, Unveils 2026 Award Nominees
Prize alum Rachel Scott of Diotima is nominated for Womenswear Designer of the Year again, while 2013 winners Dao-Yi Chow and Maxwell Osborne of Public School are nominated for Menswear Designer of the Year.
European Luxury Stocks Face a Tough Second Half, HSBC Says
HSBC analysts downgraded LVMH and Burberry to hold as they said the second half of the year looks harder for soft luxury to navigate.
Richemont Promotes Johann Rupert’s Son in Succession Plan
The Swiss luxury group appointed Anton Rupert, 39, as non-executive co-deputy chairman in charge of creative and commercial direction, signaling a long-awaited succession plan for founder Johann Rupert is underway.
Zara Owner’s Sales Grow, But Profit Disappoints As Expenses Mount
Inditex’s sales growth accelerated at the start of the third quarter as it continued to outpace rivals, but rising depreciation charges ate into profits.
Theory Appoints James Kelly Global CEO
A veteran at Fast Retailing, Kelly previously held the role of US chief financial officer at the brand.
Nike Shareholders Reject Climate Proposal Backed by Norway Wealth Fund
The proposal urged more transparency about the company’s climate goals, including the disclosure of details on how the sportswear maker intends to achieve emissions-reduction targets.
Report: CVC Explores $2 Billion Sale of Dr Teal’s Parent Company
Talks for a potential sale of Arthea, formerly known as PDC Brands, are at an early stage in a busy year for personal care mergers and acquisitions.