Beauty and Home Care Drive Unilever Sales, Food Unit Falters
The UK conglomerate raised its annual volume growth forecast on beauty, personal and home care demand, despite a lagging food sector and the impact of geopolitical conflict on costs.
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Partner Content
BoF LIVE | How to Measure the Marketing Impact of Desirability
Join us on Thursday, October 22, at 16:00 BST / 11:00 EDT for our next #BoFLIVE.
Marketing
How Brands Are Democratising the Runway
To turn fleeting buzz into lasting customer loyalty, fashion labels are welcoming shoppers into the traditionally exclusive world of runway shows through invites, community events and content that deepens collection narratives.
Beauty
The Growing Business of Getting Ready
Beauty brands have long paid to be featured in ‘Get Ready With Me’ videos. Now, they’re designing their products and tools for maximum screentime.
Technology
Why the Robots at Vogue World Hit a Nerve
The online backlash to the robots’ appearance at Vogue’s annual spectacle speaks to a larger feeling in fashion that AI and technology have become inescapable, despite worries they are a threat to human craft and creativity — and even humanity itself.
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Beauty
Chinese Beauty Product Exports Surge Despite US Trade Dispute
While friction over soaring Chinese exports of cars and batteries forms the backdrop to this week's presidential summit, a boom in demand for accessories like hair extensions and acrylic nails underlines China's manufacturing prowess.
Topics
Can Beauty Save Shein?
The beauty brand Sheglam has ambitions to become as big as its fast-fashion parent, if not bigger. Just don’t call it a ‘dupe’ brand.
Sports
Mixing Influencers and Sports: An Etiquette Guide for Brands
As the tension around influencers and sports culture reaches a new boiling point, brands should reevaluate their partnerships with content creators to prioritise authenticity over reach.
Beauty
Why Beauty Loves Abbey Yung
Influencer and certified trichologist Yung has turned hair-care expertise and accessible advice into a lucrative career, wherein trust is her biggest asset — and liability.
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Luxury
Louis Vuitton Loses Sales in China After Fight With Local Tea Chain
A trademark fight with a local tea maker sparked a patriotic backlash that exacerbated a demand slump for LVMH’s most profitable label.
Sports
Inside Fashion & Sports E-Commerce: Focusing on What Matters
This new flagship report reveals that fashion and sports leaders are chasing what’s new in e-commerce while fundamental challenges remain unresolved. Based on surveys of 10,000 consumers and 150 senior leaders across the UK, Germany, France, Italy and Spain, it shows brands and retailers where to focus to innovate without losing sight of what drives success.
Beauty
One Nation Under Blonde
From blonde ‘bombshells’ to ‘blue-haired liberals’, hair has become a soft indicator of political affiliation. But these stereotypes are eroding, even as polarisation deepens.
Marketing
Logging Off Is the New Luxury. How Can Brands Adapt?
As consumers — particularly Gen Z — seek out reasons to get offline, fashion and beauty labels are catering to this new demand with no-phone, sensory and analogue activations.
The News in Brief
Carlos Nazario Appointed Editor in Chief of Wonderland
The fashion editor and stylist is reuniting with longtime collaborator Alastair McKimm, chief creative officer of Wonderland parent Visual Talent Ltd.
Aritzia Seeks to More Than Double Sales by 2032
New categories and brick-and-mortar expansion beyond North America are set to drive Aritzia’s quest to hit $10.5 billion CAD ($7.5 billion).
Pop Mart Quarterly Sales Fall Up to 50% as Labubu Fad Cools
Sales in the Americas fell 70 to 75 percent.
Zegna to Take Summer Fashion Show to Beijing
The Italian label has continued to enjoy solid growth in China, defying a wider downturn in demand for European luxury. The June 11 presentation of its summer collection will be the latest in a series of travelling shows.
Beiersdorf Sales Slightly Miss Expectations on Nivea Weakness
The German consumer goods maker marginally missed market expectations for third-quarter sales growth on Tuesday, with its key Nivea brand posting a third straight quarterly sales decline.
Audemars Piguet to Certify Its Pre-Owned Watches Following Rolex
Whereas Rolex is both a buyer and seller of its second-hand watches through official retail partners, Audemars is setting up a marketplace where sellers set prices.
Mike Ashley’s Frasers Says It’s Taken Control of Hugo Boss
The British retail group has pushed its stake in the German apparel brand above 50 percent in a move that will turn Hugo Boss into a subsidiary of Frasers.