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Beauty

Can Marketing Stunts Breathe New Life Into Beauty’s Oldest Brands?

Household names like Gold Bond, Vaseline and Sunsilk are investing in new activations and partnerships to reach younger consumers. Do they really need to?

Beauty

Can Marketing Stunts Breathe New Life Into Beauty’s Oldest Brands?

Household names like Gold Bond, Vaseline and Sunsilk are investing in new activations and partnerships to reach younger consumers. Do they really need to?


Beauty

Prestige Fragrance’s Online Shopping Problem

More fragrances are now sold through digital channels than in store, posing challenges for the traditional ‘try before you buy’ playbook. As channels like Amazon and TikTok Shop pick up speed, brands must adapt to a new reality.

Beauty

Prestige Fragrance’s Online Shopping Problem

More fragrances are now sold through digital channels than in store, posing challenges for the traditional ‘try before you buy’ playbook. As channels like Amazon and TikTok Shop pick up speed, brands must adapt to a new reality.


Technology

TikTok Hit by EU Ultimatum Over Addictive Design Dangers

The European Union has warned TikTok that it must redesign its platform to address addictive features or face substantial fines.

Technology

TikTok Hit by EU Ultimatum Over Addictive Design Dangers

The European Union has warned TikTok that it must redesign its platform to address addictive features or face substantial fines.


Beauty

Which Winter Olympians Will Score Beauty Deals?

As beauty and wellness brands increasingly market against sports, the Winter Olympics provides them an opportunity to cast for fresh campaign faces.

Beauty

Which Winter Olympians Will Score Beauty Deals?

As beauty and wellness brands increasingly market against sports, the Winter Olympics provides them an opportunity to cast for fresh campaign faces.


Partner Content

The New Beauty Discovery Journey on TikTok Shop

As discovery commerce reshapes the beauty industry, this playbook details how brands can leverage modern shopping behaviours, boost awareness and build cross-channel demand through TikTok Shop’s creator-led marketplace — with insights from Phlur, Medicube and POV Beauty’s Mikayla Nogueira.

Partner Content

The New Beauty Discovery Journey on TikTok Shop

As discovery commerce reshapes the beauty industry, this playbook details how brands can leverage modern shopping behaviours, boost awareness and build cross-channel demand through TikTok Shop’s creator-led marketplace — with insights from Phlur, Medicube and POV Beauty’s Mikayla Nogueira.


Media

The BoF Podcast | How Willa Bennett Is Reimagining Magazines for a Social-First Generation

Cosmopolitan and Seventeen’s editor in chief Willa Bennett joins Imran Amed to unpack what young audiences actually want from media today.

Media

The BoF Podcast | How Willa Bennett Is Reimagining Magazines for a Social-First Generation

Cosmopolitan and Seventeen’s editor in chief Willa Bennett joins Imran Amed to unpack what young audiences actually want from media today.


Beauty

The Anti-AI Aesthetic Taking Over Social Media

Products strewn across the sink, half-empty or in cluttered piles have replaced picture-perfect shelfies as brands and influencers find luxury in mess.

Beauty

The Anti-AI Aesthetic Taking Over Social Media

Products strewn across the sink, half-empty or in cluttered piles have replaced picture-perfect shelfies as brands and influencers find luxury in mess.


Beauty

The Top Trends That Will Define Beauty in 2026

From global K-beauty category expansion to at-home medspa alternatives, beauty is becoming even more expert-led, targeted and internationally influenced in 2026.

Beauty

The Top Trends That Will Define Beauty in 2026

From global K-beauty category expansion to at-home medspa alternatives, beauty is becoming even more expert-led, targeted and internationally influenced in 2026.


Technology

TikTok Signs Deal to Sell US Unit to American Investor-Led Venture

The deal, set to close ‍on ​Jan. 22, would end years ‍of efforts to force the app’s ⁠Chinese parent ByteDance ‍to divest its US business over national security ‍concerns.

Technology

TikTok Signs Deal to Sell US Unit to American Investor-Led Venture

The deal, set to close ‍on ​Jan. 22, would end years ‍of efforts to force the app’s ⁠Chinese parent ByteDance ‍to divest its US business over national security ‍concerns.


Partner Content

Beauty’s New Rules of Discovery Commerce

The Business of Beauty and TikTok Shop brought leading beauty executives and investors together in New York for an off-the-record discussion on the evolution of social commerce — and what it will take to build a winning creator strategy in 2026.

Partner Content

Beauty’s New Rules of Discovery Commerce

The Business of Beauty and TikTok Shop brought leading beauty executives and investors together in New York for an off-the-record discussion on the evolution of social commerce — and what it will take to build a winning creator strategy in 2026.


Retail

Whatnot Secures $11.5 Billion Valuation

The live shopping startup on Tuesday announced a $225 million Series F funding round as the platform’s GMV more than doubled in 2025.

Retail

Whatnot Secures $11.5 Billion Valuation

The live shopping startup on Tuesday announced a $225 million Series F funding round as the platform’s GMV more than doubled in 2025.


Beauty

Gen Z Gets Its Own Class of Supermodels

A new generation of models are transcending the runway, appearing in interviews and music videos on their way to becoming cultural figures like those that came before.

Beauty

Gen Z Gets Its Own Class of Supermodels

A new generation of models are transcending the runway, appearing in interviews and music videos on their way to becoming cultural figures like those that came before.