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Beauty

The Fragrance Brand, the Influencer and the $60,000 Wedding Gift

It’s gonna be one heck of a thank-you note — or one winning strategy for how companies should (and shouldn’t) dole out swag to brides.

Beauty

The Fragrance Brand, the Influencer and the $60,000 Wedding Gift

It’s gonna be one heck of a thank-you note — or one winning strategy for how companies should (and shouldn’t) dole out swag to brides.


Beauty

Tinder Swipes Right on Fragrance

LoveShackFancy partnered with the dating platform to launch its new perfume, Secret Crush, founder Rebecca Hessel Cohen exclusively told The Business of Beauty. Tinder says it’s just the beginning of beauty’s “big integration” into the app.

Beauty

Tinder Swipes Right on Fragrance

LoveShackFancy partnered with the dating platform to launch its new perfume, Secret Crush, founder Rebecca Hessel Cohen exclusively told The Business of Beauty. Tinder says it’s just the beginning of beauty’s “big integration” into the app.


Retail

Why Brands Started Taking TikTok Shop Seriously

In the last year, TikTok Shop’s sales have ballooned as startups and established labels alike latch onto the platform for sales growth. But sellers will need standout products and content to avoid getting lost in a crowded marketplace.

Retail

Why Brands Started Taking TikTok Shop Seriously

In the last year, TikTok Shop’s sales have ballooned as startups and established labels alike latch onto the platform for sales growth. But sellers will need standout products and content to avoid getting lost in a crowded marketplace.


Beauty

Beauty Forum Makeup Alley To Shut Down After 26 Years

The online repository of product reviews, which launched in 1999, announced on Sunday that it would close down on Sept. 27.

Beauty

Beauty Forum Makeup Alley To Shut Down After 26 Years

The online repository of product reviews, which launched in 1999, announced on Sunday that it would close down on Sept. 27.


Luxury

Social Media Created Dupe Culture. Can It Also Reverse the Damage?

Marcelo Gaia, the owner and creative director of New York-based brand Mirror Palais, frequently publishes candid, casual videos to call out fast-fashion imitations.

Luxury

Social Media Created Dupe Culture. Can It Also Reverse the Damage?

Marcelo Gaia, the owner and creative director of New York-based brand Mirror Palais, frequently publishes candid, casual videos to call out fast-fashion imitations.


Beauty

‘Vibe Marketing’ Is Taking Over Beauty. What Is It?

Generative AI is being adopted across the beauty industry to create everything from product images to formulas themselves, based on prompted “vibes.” As more companies utilise these tools for efficiency, they risk losing the creative touch that separates storytelling from slop.

Beauty

‘Vibe Marketing’ Is Taking Over Beauty. What Is It?

Generative AI is being adopted across the beauty industry to create everything from product images to formulas themselves, based on prompted “vibes.” As more companies utilise these tools for efficiency, they risk losing the creative touch that separates storytelling from slop.


Retail

Dairy Boy Brings a Connecticut Farmhouse to Soho

The influencer Paige Lorenze opened her third pop-up in New York City over the weekend, selling fleeces, barn jackets and more to thousands of fans who have bought into her Gen-Z-friendly vision of New England-inspired Americana.

Retail

Dairy Boy Brings a Connecticut Farmhouse to Soho

The influencer Paige Lorenze opened her third pop-up in New York City over the weekend, selling fleeces, barn jackets and more to thousands of fans who have bought into her Gen-Z-friendly vision of New England-inspired Americana.


Media

Robin Givhan Exits The Washington Post

The Pulitzer Prize-winning fashion and culture critic announced on Instagram that she took a buyout from the newspaper she’s worked at for 30 years.

Media

Robin Givhan Exits The Washington Post

The Pulitzer Prize-winning fashion and culture critic announced on Instagram that she took a buyout from the newspaper she’s worked at for 30 years.


Haul of Fame

Where TikTok Beauty Meets MAHA: ‘Dorm Water’

The latest trend on TikTok has college coeds fearful that their showers are ruining their hair. Naturally, the beauty industry is here to help.

Haul of Fame

Where TikTok Beauty Meets MAHA: ‘Dorm Water’

The latest trend on TikTok has college coeds fearful that their showers are ruining their hair. Naturally, the beauty industry is here to help.


Beauty

How Beauty Plans to Crack Substack

From founders to brands, beauty’s A-list is embracing Substack as a medium for long-form storytelling. Veterans of the platform say that businesses have to invest in their editorial strategies, or need not apply.

Beauty

How Beauty Plans to Crack Substack

From founders to brands, beauty’s A-list is embracing Substack as a medium for long-form storytelling. Veterans of the platform say that businesses have to invest in their editorial strategies, or need not apply.


Direct-to-Consumer

How to Build a Male Influencer Brand

A new cohort of fashion startups helmed by male creators is gaining ground. To build labels with influence beyond their founders’ niche audiences, they’re opening retail stores and forging collaborations.

Direct-to-Consumer

How to Build a Male Influencer Brand

A new cohort of fashion startups helmed by male creators is gaining ground. To build labels with influence beyond their founders’ niche audiences, they’re opening retail stores and forging collaborations.


Beauty

Can a Shaving Company Teach Girl Scouts About Confidence?

Flamingo, a brand under the Harry’s shaving umbrella, debuts a Merit Badge with the Girl Scouts of the USA for “body appreciation.”

Beauty

Can a Shaving Company Teach Girl Scouts About Confidence?

Flamingo, a brand under the Harry’s shaving umbrella, debuts a Merit Badge with the Girl Scouts of the USA for “body appreciation.”