Perfume Maker Givaudan’s Sales Beat Estimates, Tariff Paybacks Weigh on Shares
Givaudan’s second-quarter organic sales came in ahead of market estimates on Thursday, but its shares fell 5 percent on litigation costs and tariff repayments.
social-media
Beauty
K-Makeup Couldn’t Go Global. Now It’s Trying Again.
Ten years after they failed to catch on outside Asia, Korean cosmetic brands are bringing TikTok virality and expanded shade ranges back to the West in the hopes they can ride K-beauty’s second wave to success.
K-Makeup Couldn’t Go Global. Now It’s Trying Again.
Ten years after they failed to catch on outside Asia, Korean cosmetic brands are bringing TikTok virality and expanded shade ranges back to the West in the hopes they can ride K-beauty’s second wave to success.
Marketing
For American Eagle, Is the Attention Worth the Controversy?
A social media stir accusing the brand’s fall campaign featuring Sydney Sweeney of having “Nazi” undertones caused the retailer — for better or for worse — to regain social media mindshare.
For American Eagle, Is the Attention Worth the Controversy?
A social media stir accusing the brand’s fall campaign featuring Sydney Sweeney of having “Nazi” undertones caused the retailer — for better or for worse — to regain social media mindshare.
Beauty
An Online ‘Beauty Broker’ Feud Ends Up in Court
Famous for her social media presence and service that vets plastic surgeons, 'Beauty Broker' Melinda Farina’s battle against an anonymous Reddit account has resulted in multiple legal cases that may play out in court as early as fall 2025.
An Online ‘Beauty Broker’ Feud Ends Up in Court
Famous for her social media presence and service that vets plastic surgeons, 'Beauty Broker' Melinda Farina’s battle against an anonymous Reddit account has resulted in multiple legal cases that may play out in court as early as fall 2025.
Beauty
It’s a Goth Lite Summer
In an effort to stand out on crowded social media feeds, death-tinged delights like “Summerween” and “Wednesday” are spreading a sugar-coated macabre across the Western world. Even without an official collab, beauty brands can still scare up some sales.
It’s a Goth Lite Summer
In an effort to stand out on crowded social media feeds, death-tinged delights like “Summerween” and “Wednesday” are spreading a sugar-coated macabre across the Western world. Even without an official collab, beauty brands can still scare up some sales.
Beauty
The Return of Estée Laundry
Beauty’s anonymous Instagram watchdog is back after a hiatus, and already breaking news. In an interview with The Business of Beauty, a member of the collective explains why.
The Return of Estée Laundry
Beauty’s anonymous Instagram watchdog is back after a hiatus, and already breaking news. In an interview with The Business of Beauty, a member of the collective explains why.
Luxury
How ‘Dopamine Culture’ Rewired Fashion
The rise of social media algorithms that endlessly select and serve up digital content — whatever triggers a dopamine buzz in our brains — has rewired the luxury fashion industry. Is feeding the feed good for business?
How ‘Dopamine Culture’ Rewired Fashion
The rise of social media algorithms that endlessly select and serve up digital content — whatever triggers a dopamine buzz in our brains — has rewired the luxury fashion industry. Is feeding the feed good for business?
Beauty
The Fragrance Market’s Squeezed Middle
Fragrance may be booming, but the premium category has cratered compared to high-end niche perfumes and affordable body and hair mists that have become an expansion focus for brands.
The Fragrance Market’s Squeezed Middle
Fragrance may be booming, but the premium category has cratered compared to high-end niche perfumes and affordable body and hair mists that have become an expansion focus for brands.
Beauty
Lashify Taps Isamaya Ffrench as Global Brand Ambassador
The brand, known for its proprietary false eyelashes, has hired the makeup artist to shape its creative direction.
Lashify Taps Isamaya Ffrench as Global Brand Ambassador
The brand, known for its proprietary false eyelashes, has hired the makeup artist to shape its creative direction.
Media
Just How Big Can Fashion Substack Get?
Brands, podcasters and influencers with massive followings are joining the platform. But some veterans say that growth comes at a price.
Just How Big Can Fashion Substack Get?
Brands, podcasters and influencers with massive followings are joining the platform. But some veterans say that growth comes at a price.
Beauty
Beauty Cashes in on the Return of the Summer Blockbuster
From ‘Smurfs’ to ‘Jurassic World Rebirth’, big-budget films are an increasingly popular marketing tie-in for beauty companies — especially when their founder is also a star.
Beauty Cashes in on the Return of the Summer Blockbuster
From ‘Smurfs’ to ‘Jurassic World Rebirth’, big-budget films are an increasingly popular marketing tie-in for beauty companies — especially when their founder is also a star.
Marketing
How Brands Are Getting Reddit Marketing Right
From informing shoppers at the research stage to triggering a Super Bowl campaign, Reddit is becoming a gold mine for consumer insights and conversions alike.
How Brands Are Getting Reddit Marketing Right
From informing shoppers at the research stage to triggering a Super Bowl campaign, Reddit is becoming a gold mine for consumer insights and conversions alike.
Beauty
Just Dough It!
The rise of bread-inspired fragrances is a continuation of the Gen-Z gourmand trend, a nod to to the rise of 'comfort commerce' — and a potential link to the rise in #SkinnyTok content.
Just Dough It!
The rise of bread-inspired fragrances is a continuation of the Gen-Z gourmand trend, a nod to to the rise of 'comfort commerce' — and a potential link to the rise in #SkinnyTok content.
The News in Brief
Trump to Impose Forced Labour Duties on Friday as Temporary 10% US Tariffs Expire
The move is the White House’s latest effort to restore Trump’s campaign vision of a near-global tariff after the US Supreme Court in February struck down his ‘reciprocal’ duties.
LVMH Appoints General Manager of Fragrance
Givenchy executive Yann Musquin will lead the group’s fragrance portfolio, succeeding longtime division head Romain Spitzer.
India Changes Rule in Win for Foreign E-Commerce Companies
In a major win for Amazon, which lobbied for the change, the government will allow foreign e-commerce companies to buy products directly from Indian sellers and sell them to overseas customers.
Skincare Brand Prequel Appoints C-Suite
The dermatologist-developed label has named Nathalie Kristo as its first chief executive officer and Toral Patel as chief marketing officer.
Moncler Group Second-Quarter Sales Rise 5% as Stone Island Brand Outperforms
Stone Island’s strong performance helped offset slower growth at the Moncler brand, as the group continues its push to become less dependent on its iconic winter outerwear.
Mulberry Quarterly Sales Jump 23% as Turnaround Gathers Pace
The British luxury handbag maker reported a strong start to fiscal 2027 as CEO Andrea Baldo’s strategy gains traction and the brand gears up for designer Christopher Kane’s runway debut in September.
Phillip Lim Announces New Brand PlayLoveWin
The designer departed his namesake label 3.1 Phillip Lim in November 2024 to pursue personal projects.