Supergoop Announces Chief Commercial Officer
The sunscreen label has appointed former Coty executive Jamie Parker to the newly created role as it gears up to become a “global skin health company.”
social-media
Beauty
Beauty Forum Makeup Alley To Shut Down After 26 Years
The online repository of product reviews, which launched in 1999, announced on Sunday that it would close down on Sept. 27.
Beauty Forum Makeup Alley To Shut Down After 26 Years
The online repository of product reviews, which launched in 1999, announced on Sunday that it would close down on Sept. 27.
Luxury
Social Media Created Dupe Culture. Can It Also Reverse the Damage?
Marcelo Gaia, the owner and creative director of New York-based brand Mirror Palais, frequently publishes candid, casual videos to call out fast-fashion imitations.
Social Media Created Dupe Culture. Can It Also Reverse the Damage?
Marcelo Gaia, the owner and creative director of New York-based brand Mirror Palais, frequently publishes candid, casual videos to call out fast-fashion imitations.
Beauty
‘Vibe Marketing’ Is Taking Over Beauty. What Is It?
Generative AI is being adopted across the beauty industry to create everything from product images to formulas themselves, based on prompted “vibes.” As more companies utilise these tools for efficiency, they risk losing the creative touch that separates storytelling from slop.
‘Vibe Marketing’ Is Taking Over Beauty. What Is It?
Generative AI is being adopted across the beauty industry to create everything from product images to formulas themselves, based on prompted “vibes.” As more companies utilise these tools for efficiency, they risk losing the creative touch that separates storytelling from slop.
Retail
Dairy Boy Brings a Connecticut Farmhouse to Soho
The influencer Paige Lorenze opened her third pop-up in New York City over the weekend, selling fleeces, barn jackets and more to thousands of fans who have bought into her Gen-Z-friendly vision of New England-inspired Americana.
Dairy Boy Brings a Connecticut Farmhouse to Soho
The influencer Paige Lorenze opened her third pop-up in New York City over the weekend, selling fleeces, barn jackets and more to thousands of fans who have bought into her Gen-Z-friendly vision of New England-inspired Americana.
Media
Robin Givhan Exits The Washington Post
The Pulitzer Prize-winning fashion and culture critic announced on Instagram that she took a buyout from the newspaper she’s worked at for 30 years.
Robin Givhan Exits The Washington Post
The Pulitzer Prize-winning fashion and culture critic announced on Instagram that she took a buyout from the newspaper she’s worked at for 30 years.
Haul of Fame
Where TikTok Beauty Meets MAHA: ‘Dorm Water’
The latest trend on TikTok has college coeds fearful that their showers are ruining their hair. Naturally, the beauty industry is here to help.
Where TikTok Beauty Meets MAHA: ‘Dorm Water’
The latest trend on TikTok has college coeds fearful that their showers are ruining their hair. Naturally, the beauty industry is here to help.
Beauty
How Beauty Plans to Crack Substack
From founders to brands, beauty’s A-list is embracing Substack as a medium for long-form storytelling. Veterans of the platform say that businesses have to invest in their editorial strategies, or need not apply.
How Beauty Plans to Crack Substack
From founders to brands, beauty’s A-list is embracing Substack as a medium for long-form storytelling. Veterans of the platform say that businesses have to invest in their editorial strategies, or need not apply.
Direct-to-Consumer
How to Build a Male Influencer Brand
A new cohort of fashion startups helmed by male creators is gaining ground. To build labels with influence beyond their founders’ niche audiences, they’re opening retail stores and forging collaborations.
How to Build a Male Influencer Brand
A new cohort of fashion startups helmed by male creators is gaining ground. To build labels with influence beyond their founders’ niche audiences, they’re opening retail stores and forging collaborations.
Beauty
Can a Shaving Company Teach Girl Scouts About Confidence?
Flamingo, a brand under the Harry’s shaving umbrella, debuts a Merit Badge with the Girl Scouts of the USA for “body appreciation.”
Can a Shaving Company Teach Girl Scouts About Confidence?
Flamingo, a brand under the Harry’s shaving umbrella, debuts a Merit Badge with the Girl Scouts of the USA for “body appreciation.”
Beauty
K-Makeup Couldn’t Go Global. Now It’s Trying Again.
Ten years after they failed to catch on outside Asia, Korean cosmetic brands are bringing TikTok virality and expanded shade ranges back to the West in the hopes they can ride K-beauty’s second wave to success.
K-Makeup Couldn’t Go Global. Now It’s Trying Again.
Ten years after they failed to catch on outside Asia, Korean cosmetic brands are bringing TikTok virality and expanded shade ranges back to the West in the hopes they can ride K-beauty’s second wave to success.
Marketing
For American Eagle, Is the Attention Worth the Controversy?
A social media stir accusing the brand’s fall campaign featuring Sydney Sweeney of having “Nazi” undertones caused the retailer — for better or for worse — to regain social media mindshare.
For American Eagle, Is the Attention Worth the Controversy?
A social media stir accusing the brand’s fall campaign featuring Sydney Sweeney of having “Nazi” undertones caused the retailer — for better or for worse — to regain social media mindshare.
Beauty
An Online ‘Beauty Broker’ Feud Ends Up in Court
Famous for her social media presence and service that vets plastic surgeons, 'Beauty Broker' Melinda Farina’s battle against an anonymous Reddit account has resulted in multiple legal cases that may play out in court as early as fall 2025.
An Online ‘Beauty Broker’ Feud Ends Up in Court
Famous for her social media presence and service that vets plastic surgeons, 'Beauty Broker' Melinda Farina’s battle against an anonymous Reddit account has resulted in multiple legal cases that may play out in court as early as fall 2025.
The News in Brief
Mytheresa Owner’s Sales Rise as Ultra Wealthy Keep Shopping
LuxExperience posted a rise in sales as the luxury multibrand platform’s strategy of catering to the ultra wealthy helped it navigate a difficult environment for high-end fashion.
The Independents Acquires Production Studio Smuggler
The global collective has brought film studio Smuggler under its umbrella to bolster its entertainment capabilities.
L’Oréal Steals French Stock Market Crown From LVMH
The cosmetics group became France’s most valuable listed company on Tuesday, the first time since 2017 that a non-luxury company has claimed the top spot at the end of a trading day.
Authentic Brands Targets Creator Economy, Eyes Public Offering
The licensor could pursue an IPO as early as the first half of next year.
Vogue Mexico and Latin America Editor-in-Chief Karla Martinez de Salas to Step Down
The industry veteran is joining Latino-focused media platform Avance Global to establish a new lifestyle brand that will span fashion, design, travel, food, culture and entertainment.
Prada Revamps Milan Flagship to Cater to Top Clients and New Shoppers
The group is hoping the renovated eight-level complex can generate €100 million in annual revenue, chief executive Andrea Guerra told Reuters.
JD Sports Names New North America CEO, Chief Marketing Officer
The sneaker retailer is shaking up its North American leadership as it looks to reverse soft sales and an extended slump in the stock market.