Supergoop Announces Chief Commercial Officer
The sunscreen label has appointed former Coty executive Jamie Parker to the newly created role as it gears up to become a “global skin health company.”
social-media
Beauty
It’s a Goth Lite Summer
In an effort to stand out on crowded social media feeds, death-tinged delights like “Summerween” and “Wednesday” are spreading a sugar-coated macabre across the Western world. Even without an official collab, beauty brands can still scare up some sales.
It’s a Goth Lite Summer
In an effort to stand out on crowded social media feeds, death-tinged delights like “Summerween” and “Wednesday” are spreading a sugar-coated macabre across the Western world. Even without an official collab, beauty brands can still scare up some sales.
Beauty
The Return of Estée Laundry
Beauty’s anonymous Instagram watchdog is back after a hiatus, and already breaking news. In an interview with The Business of Beauty, a member of the collective explains why.
The Return of Estée Laundry
Beauty’s anonymous Instagram watchdog is back after a hiatus, and already breaking news. In an interview with The Business of Beauty, a member of the collective explains why.
Luxury
How ‘Dopamine Culture’ Rewired Fashion
The rise of social media algorithms that endlessly select and serve up digital content — whatever triggers a dopamine buzz in our brains — has rewired the luxury fashion industry. Is feeding the feed good for business?
How ‘Dopamine Culture’ Rewired Fashion
The rise of social media algorithms that endlessly select and serve up digital content — whatever triggers a dopamine buzz in our brains — has rewired the luxury fashion industry. Is feeding the feed good for business?
Beauty
The Fragrance Market’s Squeezed Middle
Fragrance may be booming, but the premium category has cratered compared to high-end niche perfumes and affordable body and hair mists that have become an expansion focus for brands.
The Fragrance Market’s Squeezed Middle
Fragrance may be booming, but the premium category has cratered compared to high-end niche perfumes and affordable body and hair mists that have become an expansion focus for brands.
Beauty
Lashify Taps Isamaya Ffrench as Global Brand Ambassador
The brand, known for its proprietary false eyelashes, has hired the makeup artist to shape its creative direction.
Lashify Taps Isamaya Ffrench as Global Brand Ambassador
The brand, known for its proprietary false eyelashes, has hired the makeup artist to shape its creative direction.
Media
Just How Big Can Fashion Substack Get?
Brands, podcasters and influencers with massive followings are joining the platform. But some veterans say that growth comes at a price.
Just How Big Can Fashion Substack Get?
Brands, podcasters and influencers with massive followings are joining the platform. But some veterans say that growth comes at a price.
Beauty
Beauty Cashes in on the Return of the Summer Blockbuster
From ‘Smurfs’ to ‘Jurassic World Rebirth’, big-budget films are an increasingly popular marketing tie-in for beauty companies — especially when their founder is also a star.
Beauty Cashes in on the Return of the Summer Blockbuster
From ‘Smurfs’ to ‘Jurassic World Rebirth’, big-budget films are an increasingly popular marketing tie-in for beauty companies — especially when their founder is also a star.
Marketing
How Brands Are Getting Reddit Marketing Right
From informing shoppers at the research stage to triggering a Super Bowl campaign, Reddit is becoming a gold mine for consumer insights and conversions alike.
How Brands Are Getting Reddit Marketing Right
From informing shoppers at the research stage to triggering a Super Bowl campaign, Reddit is becoming a gold mine for consumer insights and conversions alike.
Beauty
Just Dough It!
The rise of bread-inspired fragrances is a continuation of the Gen-Z gourmand trend, a nod to to the rise of 'comfort commerce' — and a potential link to the rise in #SkinnyTok content.
Just Dough It!
The rise of bread-inspired fragrances is a continuation of the Gen-Z gourmand trend, a nod to to the rise of 'comfort commerce' — and a potential link to the rise in #SkinnyTok content.
Technology
TikTok Prepares US App With Its Own Algorithm and User Data
The move could open the door to resolving years of debate over whether the company would share what is considered the crown jewel of the ByteDance-owned short video-sharing platform.
TikTok Prepares US App With Its Own Algorithm and User Data
The move could open the door to resolving years of debate over whether the company would share what is considered the crown jewel of the ByteDance-owned short video-sharing platform.
Partner Content
Rethinking Success Metrics for Brand Ambassadors
Alison Bringé, chief marketing officer at Launchmetrics, Nicole Baum, global head of marketing at Moschino, and Carlota Rodben, founder of Beyond Luxury Group and co-founder of Memora, share their insights on building culturally fluent partnerships — leveraging micro-creators and combining qualitative signals with performance data to drive brand impact.
Rethinking Success Metrics for Brand Ambassadors
Alison Bringé, chief marketing officer at Launchmetrics, Nicole Baum, global head of marketing at Moschino, and Carlota Rodben, founder of Beyond Luxury Group and co-founder of Memora, share their insights on building culturally fluent partnerships — leveraging micro-creators and combining qualitative signals with performance data to drive brand impact.
Beauty
And It Was All Yellow…
Carolyn Bessette Kennedy’s precise shade of blonde generated a lot of press this week, but online the late style icon’s hair drama is getting upstaged — by Jennifer Garner.
And It Was All Yellow…
Carolyn Bessette Kennedy’s precise shade of blonde generated a lot of press this week, but online the late style icon’s hair drama is getting upstaged — by Jennifer Garner.
The News in Brief
Mytheresa Owner’s Sales Rise as Ultra Wealthy Keep Shopping
LuxExperience posted a rise in sales as the luxury multibrand platform’s strategy of catering to the ultra wealthy helped it navigate a difficult environment for high-end fashion.
The Independents Acquires Production Studio Smuggler
The global collective has brought film studio Smuggler under its umbrella to bolster its entertainment capabilities.
L’Oréal Steals French Stock Market Crown From LVMH
The cosmetics group became France’s most valuable listed company on Tuesday, the first time since 2017 that a non-luxury company has claimed the top spot at the end of a trading day.
Authentic Brands Targets Creator Economy, Eyes Public Offering
The licensor could pursue an IPO as early as the first half of next year.
Vogue Mexico and Latin America Editor-in-Chief Karla Martinez de Salas to Step Down
The industry veteran is joining Latino-focused media platform Avance Global to establish a new lifestyle brand that will span fashion, design, travel, food, culture and entertainment.
Prada Revamps Milan Flagship to Cater to Top Clients and New Shoppers
The group is hoping the renovated eight-level complex can generate €100 million in annual revenue, chief executive Andrea Guerra told Reuters.
JD Sports Names New North America CEO, Chief Marketing Officer
The sneaker retailer is shaking up its North American leadership as it looks to reverse soft sales and an extended slump in the stock market.