Shein Discloses FTC Probe in US, Warns of Significant Payments
According to documents the ultra-fast-fashion company filed in connection with its planned Hong Kong IPO, Shein is cooperating with the investigation and could face significant fines.
social-media
Luxury
French Luxury Trade Groups Push Back Against Social Media Counterfeiters
The FHCM, Comité Colbert and UNIFAB have quietly circulated a position paper calling on policymakers to take ‘immediate action’ to stop an ‘unprecedented widespread disinformation campaign’ about the origin of luxury goods.
French Luxury Trade Groups Push Back Against Social Media Counterfeiters
The FHCM, Comité Colbert and UNIFAB have quietly circulated a position paper calling on policymakers to take ‘immediate action’ to stop an ‘unprecedented widespread disinformation campaign’ about the origin of luxury goods.
Luxury
Luxury Has a Fake News Problem. Is Silence the Right Strategy?
Hermès, Chanel and Louis Vuitton are among the luxury megabrands that have largely remained quiet amid a flood of viral TikToks falsely suggesting their bags are made in China.
Luxury Has a Fake News Problem. Is Silence the Right Strategy?
Hermès, Chanel and Louis Vuitton are among the luxury megabrands that have largely remained quiet amid a flood of viral TikToks falsely suggesting their bags are made in China.
Beauty
How Nara Smith Chose Her First Beauty Campaign
The model and TikTok housewife is fronting the refresh of Cetaphil’s eczema collection, part of the brand’s bid to reach younger consumers.
How Nara Smith Chose Her First Beauty Campaign
The model and TikTok housewife is fronting the refresh of Cetaphil’s eczema collection, part of the brand’s bid to reach younger consumers.
Beauty
How Trendmood Gets the Scoop
The 13-year-old Instagram account — run by makeup artist Sophie Shab — is known for breaking beauty launches before anyone else. Shab is expanding her empire, inking brand partnerships and planning to open her first pop-up this summer.
How Trendmood Gets the Scoop
The 13-year-old Instagram account — run by makeup artist Sophie Shab — is known for breaking beauty launches before anyone else. Shab is expanding her empire, inking brand partnerships and planning to open her first pop-up this summer.
Beauty
The New Holy Trinity: Hailey, Selena and (Surprise!) Ariana
How cynics and shoppers came around to a glitter-infused makeup line, and why it’s now beating everyone — including Rare Beauty — at the Instagram metric game.
The New Holy Trinity: Hailey, Selena and (Surprise!) Ariana
How cynics and shoppers came around to a glitter-infused makeup line, and why it’s now beating everyone — including Rare Beauty — at the Instagram metric game.
Retail
This Week: Tariffs and TikTok, 24/7
After a brief reprieve, it’ll be all Trump, all the time for the fashion industry as the administration rolls out new tariffs and tries to get a TikTok sale over the line.
This Week: Tariffs and TikTok, 24/7
After a brief reprieve, it’ll be all Trump, all the time for the fashion industry as the administration rolls out new tariffs and tries to get a TikTok sale over the line.
Beauty
The Makeup Tutorial Makes a Comeback
As consumers demand more knowledge, professional makeup artists are replacing influencers, creating tutorials that teach valuable techniques and foster brand loyalty without the sales pitch.
The Makeup Tutorial Makes a Comeback
As consumers demand more knowledge, professional makeup artists are replacing influencers, creating tutorials that teach valuable techniques and foster brand loyalty without the sales pitch.
Technology
Trump Says Four Bidders in Play for TikTok Deal ‘Soon’
ByteDance Ltd.’s TikTok faces a deadline of April 5 to strike a deal for its US operations — or be banned from the country under a bipartisan law passed during the Biden administration.
Trump Says Four Bidders in Play for TikTok Deal ‘Soon’
ByteDance Ltd.’s TikTok faces a deadline of April 5 to strike a deal for its US operations — or be banned from the country under a bipartisan law passed during the Biden administration.
Technology
Reddit Co-Founder Alexis Ohanian Joins Frank McCourt’s Bid for TikTok
Ohanian is expected to help promote the Project Liberty bid to buy the US assets of TikTok, which would let users control how their data will be used and shared.
Reddit Co-Founder Alexis Ohanian Joins Frank McCourt’s Bid for TikTok
Ohanian is expected to help promote the Project Liberty bid to buy the US assets of TikTok, which would let users control how their data will be used and shared.
Beauty
A TikTok-Famous Brand Gets Ready for Life Offline
Liverpool-based mass cosmetics brand Made by Mitchell was on the brink of closure when TikTok Shop made it a star. Now it has its sights set on making a splash in wholesale, too.
A TikTok-Famous Brand Gets Ready for Life Offline
Liverpool-based mass cosmetics brand Made by Mitchell was on the brink of closure when TikTok Shop made it a star. Now it has its sights set on making a splash in wholesale, too.
Retail
TikTok Grabs Market Share From Shein Despite Looming Risks
Observed sales grew 153 percent for TikTok Shop during the month, compared with 26 percent for Shein and 28 percent for Temu, BSM’s Joe Hung said in a research note.
TikTok Grabs Market Share From Shein Despite Looming Risks
Observed sales grew 153 percent for TikTok Shop during the month, compared with 26 percent for Shein and 28 percent for Temu, BSM’s Joe Hung said in a research note.
Partner Content
Consumer Trends and Cultural Opportunities in Dubai
The final section of the paper, Inside the Fashion Opportunity in Dubai, unpacks how fashion brands can optimise their product ranges for improved impact in Dubai — with unique insights collected by d3 and BoF Insights from a consumer survey of the city’s residents. This section also details the regional social calendar and social media landscape, and how global brands can effectively tap into this space.
Consumer Trends and Cultural Opportunities in Dubai
The final section of the paper, Inside the Fashion Opportunity in Dubai, unpacks how fashion brands can optimise their product ranges for improved impact in Dubai — with unique insights collected by d3 and BoF Insights from a consumer survey of the city’s residents. This section also details the regional social calendar and social media landscape, and how global brands can effectively tap into this space.
The News in Brief
Frasers Group Takes a Position in Burberry
The billionaire Mike Ashley’s investment arm disclosed Tuesday it holds an interest worth a potential 4.2 percent of the voting rights in Burberry.
EssilorLuxottica Beats Forecasts, AI Glasses and Myopia Products Drive Growth
The Franco-Italian eyewear maker reported a 15 percent rise in first-half profit, beating expectations, while revenue growth was driven by strong demand for AI-enabled glasses myopia products.
Whoop Names Kyle Leahy Chief Commercial Officer
Leahy joins the wearables brand from Glossier, where she was chief executive for three years.
Chinese Jeweller Laopu Gold’s Shares Drop on Growth Outlook
The jeweller lost $2.1 billion in market value after forecasting first-half 2026 revenue growth of up to 66 percent, a sharp slowdown from last year that unsettled investors in one of China’s most viral consumer brands.
Unilever Lifts Outlook on Strongest Volume Growth in Over A Decade
Unilever upgraded its annual forecast on Tuesday, as consumers reached for brands like Vaseline and Dove despite household budget concerns stemming from the Iran war.
J&J to Pay $5.5 Billion to Settle Talc-Related Cancer Claims
Johnson & Johnson on Monday said it agreed to a $5.5 billion commitment to resolve years of litigation related to claims that its talc products caused ovarian cancer.
Lenzing Closes UK, Austria Sites in Turnaround Bid
The closures are the latest in a series of cost-cutting and refinancing measures at the textile maker, which has faced headwinds from competition in China and India.