Alexandre Arnault Joins Nike’s Board of Directors
The LVMH executive joins Nike’s board as the sportswear giant prepares to be removed from the S&P 100 index after nearly two decades.
social-media
Beauty
What’s Driving the Filipina Influencer Takeover
While creators from the Philippines have always played on the world stage, a new flock of social media stars prove that their influence is only growing.
What’s Driving the Filipina Influencer Takeover
While creators from the Philippines have always played on the world stage, a new flock of social media stars prove that their influence is only growing.
Beauty
Sunscreen to Shoppers: Pick Your Poison
As unchecked facts infiltrate the health and wellness market, indie sunscreen brands are burning out on misinformation — and getting heated in the comment section.
Sunscreen to Shoppers: Pick Your Poison
As unchecked facts infiltrate the health and wellness market, indie sunscreen brands are burning out on misinformation — and getting heated in the comment section.
Beauty
E.l.f. Beauty Announces $1 Price Hike, Citing Inflation and Tariffs
The mass brand will raise prices in August.
E.l.f. Beauty Announces $1 Price Hike, Citing Inflation and Tariffs
The mass brand will raise prices in August.
Beauty
Want to Sell Lip Gloss? Get Boys to Do It
Lancôme’s Juicy Tubes campaign meant to coast on nostalgia. It found a new campaign niche instead.
Want to Sell Lip Gloss? Get Boys to Do It
Lancôme’s Juicy Tubes campaign meant to coast on nostalgia. It found a new campaign niche instead.
Beauty
Can Gaming Go Glam?
The new makeup brand Godmode, co-founded by the actress Chloë Grace Moretz and the pop star Rina Sawayama, has alter-egos, backstories, highlighters, lip liners and everything but its own video game. Can it hook gamers anyway?
Can Gaming Go Glam?
The new makeup brand Godmode, co-founded by the actress Chloë Grace Moretz and the pop star Rina Sawayama, has alter-egos, backstories, highlighters, lip liners and everything but its own video game. Can it hook gamers anyway?
Beauty
How to Make Millions Selling Temporary Tattoos
It’s the one category that transcends every demographic. Bonus: They can look like croissants now.
How to Make Millions Selling Temporary Tattoos
It’s the one category that transcends every demographic. Bonus: They can look like croissants now.
Beauty
Is Homemade Shampoo a Recession Indicator?
DIY haircare recipes made with red onions and stovetop rice water are taking over TikTok’s algorithm. Do they represent a fad, or a shift in the way people want to talk about beauty in uncertain economic times?
Is Homemade Shampoo a Recession Indicator?
DIY haircare recipes made with red onions and stovetop rice water are taking over TikTok’s algorithm. Do they represent a fad, or a shift in the way people want to talk about beauty in uncertain economic times?
Partner Content
How Getty Images Is Evolving for a New Era of Content
The visual media company is expanding its offering beyond news, stock and archival content to become a strategic partner to the likes of, L’Oréal, Dior, the Met Gala and amFAR gala. Now, BoF sits down with Getty Images’ senior director of entertainment content and partnerships, Lisa Marie Rae, to learn more about how the company is co-creating cinematic campaigns and helping brands craft compelling narratives.
How Getty Images Is Evolving for a New Era of Content
The visual media company is expanding its offering beyond news, stock and archival content to become a strategic partner to the likes of, L’Oréal, Dior, the Met Gala and amFAR gala. Now, BoF sits down with Getty Images’ senior director of entertainment content and partnerships, Lisa Marie Rae, to learn more about how the company is co-creating cinematic campaigns and helping brands craft compelling narratives.
Beauty
MAC’s Plan to Win: Lip Oil and Nepo Babies
The Estée Lauder-owned cosmetics label’s latest campaign casts Amelia Gray, Francesca Scorsese and Zaya Wade to promote “Lipglass Air,” a follow-up to MAC’s best-selling Lipglass.
MAC’s Plan to Win: Lip Oil and Nepo Babies
The Estée Lauder-owned cosmetics label’s latest campaign casts Amelia Gray, Francesca Scorsese and Zaya Wade to promote “Lipglass Air,” a follow-up to MAC’s best-selling Lipglass.
Luxury
French Luxury Trade Groups Push Back Against Social Media Counterfeiters
The FHCM, Comité Colbert and UNIFAB have quietly circulated a position paper calling on policymakers to take ‘immediate action’ to stop an ‘unprecedented widespread disinformation campaign’ about the origin of luxury goods.
French Luxury Trade Groups Push Back Against Social Media Counterfeiters
The FHCM, Comité Colbert and UNIFAB have quietly circulated a position paper calling on policymakers to take ‘immediate action’ to stop an ‘unprecedented widespread disinformation campaign’ about the origin of luxury goods.
Luxury
Luxury Has a Fake News Problem. Is Silence the Right Strategy?
Hermès, Chanel and Louis Vuitton are among the luxury megabrands that have largely remained quiet amid a flood of viral TikToks falsely suggesting their bags are made in China.
Luxury Has a Fake News Problem. Is Silence the Right Strategy?
Hermès, Chanel and Louis Vuitton are among the luxury megabrands that have largely remained quiet amid a flood of viral TikToks falsely suggesting their bags are made in China.
Beauty
How Nara Smith Chose Her First Beauty Campaign
The model and TikTok housewife is fronting the refresh of Cetaphil’s eczema collection, part of the brand’s bid to reach younger consumers.
How Nara Smith Chose Her First Beauty Campaign
The model and TikTok housewife is fronting the refresh of Cetaphil’s eczema collection, part of the brand’s bid to reach younger consumers.
The News in Brief
Matthieu Blazy, Sarah Burton, Haider Ackermann Among Nominees for BFC Designer of the Year
The Fashion Awards ceremony, set for Nov. 30, will also recognise the BFC’s second Vanguard award recipient, recognising emerging British design talent.
Supergoop Announces Chief Commercial Officer
The sunscreen label has appointed former Coty executive Jamie Parker to the newly created role as it gears up to become a “global skin health company.”
Mytheresa Owner’s Sales Rise as Ultra Wealthy Keep Shopping
LuxExperience posted a rise in sales as the luxury multibrand platform’s strategy of catering to the ultra wealthy helped it navigate a difficult environment for high-end fashion.
The Independents Acquires Production Studio Smuggler
The global collective has brought film studio Smuggler under its umbrella to bolster its entertainment capabilities.
L’Oréal Steals French Stock Market Crown From LVMH
The cosmetics group became France’s most valuable listed company on Tuesday, the first time since 2017 that a non-luxury company has claimed the top spot at the end of a trading day.
Authentic Brands Targets Creator Economy, Eyes Public Offering
The licensor could pursue an IPO as early as the first half of next year.
Vogue Mexico and Latin America Editor-in-Chief Karla Martinez de Salas to Step Down
The industry veteran is joining Latino-focused media platform Avance Global to establish a new lifestyle brand that will span fashion, design, travel, food, culture and entertainment.