British Fashion Council to Boost UK Fashion Beyond London
The new national initiative, Fashion Britain, aims to increase growth, innovation and participation in the industry across key cities.

TikTok helped bolster the adoption of live shopping outside of China, but brands and experts say the concept will only get bigger in the US even amid uncertainty about the future of the ByteDance-owned app.

TikTok helped bolster the adoption of live shopping outside of China, but brands and experts say the concept will only get bigger in the US even amid uncertainty about the future of the ByteDance-owned app.

The platform turned viral content into a major revenue driver. With a ban on the horizon, platforms like Instagram, YouTube, and WhatNot are hoping to replicate TikTok’s blend of shopping and entertainment.

The platform turned viral content into a major revenue driver. With a ban on the horizon, platforms like Instagram, YouTube, and WhatNot are hoping to replicate TikTok’s blend of shopping and entertainment.

The ByteDance-owned platform allowed users back on its app on Sunday following President-elect Donald Trump’s promise to grant an extension on the ban.

The ByteDance-owned platform allowed users back on its app on Sunday following President-elect Donald Trump’s promise to grant an extension on the ban.

TikTok on Saturday suspended its services for US-based users while Apple Inc. and Google removed the platform from their mobile app stores to avoid penalties under a new law, as the social media company awaits a possible reprieve from President-elect Donald Trump to continue operations.

TikTok on Saturday suspended its services for US-based users while Apple Inc. and Google removed the platform from their mobile app stores to avoid penalties under a new law, as the social media company awaits a possible reprieve from President-elect Donald Trump to continue operations.

Under TikTok’s plan, people attempting to open the app will see a pop-up message directing them to a website with information about the ban.

Under TikTok’s plan, people attempting to open the app will see a pop-up message directing them to a website with information about the ban.

The social media platform has gained over half a million new users amid a potential TikTok ban in the US and is positioning itself for global expansion as it works to adapt its content and features for an international audience.

The social media platform has gained over half a million new users amid a potential TikTok ban in the US and is positioning itself for global expansion as it works to adapt its content and features for an international audience.

The US Supreme Court will hear a high-stakes case on Friday, as President-elect Trump opposes a TikTok ban over national security concerns, while many of his Republican allies urge the court to uphold the measure.

The US Supreme Court will hear a high-stakes case on Friday, as President-elect Trump opposes a TikTok ban over national security concerns, while many of his Republican allies urge the court to uphold the measure.

There are countless “dupes” for luxury goods available, but the fact that a copycat version of Hermès' ultra-coveted bag attracted so much attention online speaks to a shift in consumer sentiment around buying knockoffs.

There are countless “dupes” for luxury goods available, but the fact that a copycat version of Hermès' ultra-coveted bag attracted so much attention online speaks to a shift in consumer sentiment around buying knockoffs.

Brands today must leverage organic, authentic storytelling techniques to connect with the end consumer, which require expensive and time-intensive communications strategies. To support its showcasing talent, organisers of the bi-annual trade show CIFF are introducing a holistic media platform and strategy to broaden their reach. BoF learns more.

Brands today must leverage organic, authentic storytelling techniques to connect with the end consumer, which require expensive and time-intensive communications strategies. To support its showcasing talent, organisers of the bi-annual trade show CIFF are introducing a holistic media platform and strategy to broaden their reach. BoF learns more.

The emergency request comes after a federal appeals court upheld a new law banning TikTok in the US if the parent company doesn’t sell the app by Jan. 19.

The emergency request comes after a federal appeals court upheld a new law banning TikTok in the US if the parent company doesn’t sell the app by Jan. 19.

The platform has long been one of China’s most important marketing tools, but until now has struggled to become a sales engine for brands.

The platform has long been one of China’s most important marketing tools, but until now has struggled to become a sales engine for brands.

This month, BoF Careers provides essential sector insights to help PR & communications professionals decode fashion’s creative landscape.

This month, BoF Careers provides essential sector insights to help PR & communications professionals decode fashion’s creative landscape.
The new national initiative, Fashion Britain, aims to increase growth, innovation and participation in the industry across key cities.
When it comes to gauging the possibility of a sales rebound for his luxury group in China, Hermès executive chairman Axel Dumas turns to an unusual metric.
Hermès second quarter sales rose 7 percent, lifted by a recovery in tourism in Europe and strong demand in the US.
According to documents the ultra-fast-fashion company filed in connection with its planned Hong Kong IPO, Shein is cooperating with the investigation and could face significant fines.
The billionaire Mike Ashley’s investment arm disclosed Tuesday it holds an interest worth a potential 4.2 percent of the voting rights in Burberry.
The Franco-Italian eyewear maker reported a 15 percent rise in first-half profit, beating expectations, while revenue growth was driven by strong demand for AI-enabled glasses myopia products.
Leahy joins the wearables brand from Glossier, where she was chief executive for three years.
The jeweller lost $2.1 billion in market value after forecasting first-half 2026 revenue growth of up to 66 percent, a sharp slowdown from last year that unsettled investors in one of China’s most viral consumer brands.