This week, online rental platform Rent the Runway raises $60 million and the rise of social media app WeChat in China.
This week, online rental platform Rent the Runway raises $60 million and the rise of social media app WeChat in China.
To round off the year, we revisit the articles that sparked the most debate, yielded the biggest insights, and got the fashion industry talking in 2016. Today, we highlight some of the top media stories.
To round off the year, we revisit the articles that sparked the most debate, yielded the biggest insights, and got the fashion industry talking in 2016. Today, we highlight some of the top media stories.
As fashion brands allocate more of their ad spend to social media, BoF examines which platforms are most efficient at delivering actual sales.
As fashion brands allocate more of their ad spend to social media, BoF examines which platforms are most efficient at delivering actual sales.
This week, the comeback of Chinese social media app Weibo has attracted luxury brands and why augmented reality is set to be bigger than virtual reality.
This week, the comeback of Chinese social media app Weibo has attracted luxury brands and why augmented reality is set to be bigger than virtual reality.
"Social media makeup enthusiasts become facsimiles of one another — all some version of Kim Kardashian West."
"Social media makeup enthusiasts become facsimiles of one another — all some version of Kim Kardashian West."
The social media app has introduced shoppable tags that allow brands to tag the products in their photos, the way users can tag their friends.
The social media app has introduced shoppable tags that allow brands to tag the products in their photos, the way users can tag their friends.
"Increasingly, marketers are turning their employees into social media mavens, encouraging them to promote positive, intriguing or helpful stories
"Increasingly, marketers are turning their employees into social media mavens, encouraging them to promote positive, intriguing or helpful stories
"This generation is even more business-minded than the last."
"This generation is even more business-minded than the last."
Once a highly efficient way for young brands to market themselves, Instagram is more crowded, competitive and costly than ever before.
Once a highly efficient way for young brands to market themselves, Instagram is more crowded, competitive and costly than ever before.
This week, Dior became the first luxury brand to sell via WeChat, while the West wakes up to China's technology revolution.
This week, Dior became the first luxury brand to sell via WeChat, while the West wakes up to China's technology revolution.
Local resellers using WhatsApp, Telegram and Instagram are filling the gap in lucrative but isolated pockets of the Middle Eastern fashion market.
Local resellers using WhatsApp, Telegram and Instagram are filling the gap in lucrative but isolated pockets of the Middle Eastern fashion market.
As the importance of native advertising continues to grow, are brands and digital influencers coming clean with consumers about the deals that power fashion’s influence economy?
As the importance of native advertising continues to grow, are brands and digital influencers coming clean with consumers about the deals that power fashion’s influence economy?
Existing investors in the fast-fashion giant who participated in the offer include billionaire Michael Bloomberg's family office Willett Advisors, French billionaire entrepreneur and investor Xavier Niel and Microsoft Corp.
The FTC and several state attorneys general have been investigating claims that Amazon had not properly disclosed the terms and pricing related to its ads.
The former creative director of Dior Homme and Berluti is bringing back his namesake brand with designs for men and women.
More than 63 million shares changed hands leading up to the formal debut on Tuesday.
The private equity firm’s beauty and wellness division, led by Vasiliki Petrou, has made a minority investment in the fast-growing e-tailer.
The fashion and beauty brand flagged strong demand for tailoring, occasion wear and elevated daywear as it posted a 15 percent rise in annual sales.
Kristin Bauer, who was chief supply chain officer for the sneaker retailer for nearly three years, will join Converse as chief operating officer on Sept. 14, according to an internal memo.
The brand plans to buy back more than €800 million ($932 million) of stock, seeking to bolster investor confidence after a slide in its shares and the exit of an heir of the eyewear maker’s founder from his management roles.