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Retail

Adidas Looks to Social Media Stars to Double Women's Market Share

The increased female focus is part of Adidas’s strategy to boost profit by as much as 22 percent each year through 2020 and close a profitability gap with rival Nike.

Retail

Adidas Looks to Social Media Stars to Double Women's Market Share

The increased female focus is part of Adidas’s strategy to boost profit by as much as 22 percent each year through 2020 and close a profitability gap with rival Nike.


News & Analysis

Millennial Love for Snapchat Extends to the Stock

Novice investors said their deep affinity with the disappearing-message app prompted them to jump in.

News & Analysis

Millennial Love for Snapchat Extends to the Stock

Novice investors said their deep affinity with the disappearing-message app prompted them to jump in.


Technology

Bits & Bytes | Snap's Shares Slide, YNAP to Sell on WhatsApp

This week, Snap Inc.'s share prices have dropped to $22, below its initial trading price, and Yoox Net-a-Porter is developing technology to sell products directly through WhatsApp.

Technology

Bits & Bytes | Snap's Shares Slide, YNAP to Sell on WhatsApp

This week, Snap Inc.'s share prices have dropped to $22, below its initial trading price, and Yoox Net-a-Porter is developing technology to sell products directly through WhatsApp.


News & Analysis

Snap Skeptics May Drive $1 Billion of Short Sales Within a Week

Logically, the more a stock rallies out of the gate, the more shorts are drawn to it.

News & Analysis

Snap Skeptics May Drive $1 Billion of Short Sales Within a Week

Logically, the more a stock rallies out of the gate, the more shorts are drawn to it.


News & Analysis

The Snapchat Opportunity

Why the rise of Snapchat is good news for the fashion industry.

News & Analysis

The Snapchat Opportunity

Why the rise of Snapchat is good news for the fashion industry.


News & Analysis

Why Snapchat Misses the Influencer Mark, For Now

"Given that nearly two-thirds of users skip ads on Snapchat, agency executives think that it should take a page from the likes of YouTube and

News & Analysis

Why Snapchat Misses the Influencer Mark, For Now

"Given that nearly two-thirds of users skip ads on Snapchat, agency executives think that it should take a page from the likes of YouTube and


News & Analysis

Snap Committed to Spend $1 Billion on Web Services With Amazon

Snap outsources the heavy-lifting of data storage to outside companies rather than building its own server warehouses.

News & Analysis

Snap Committed to Spend $1 Billion on Web Services With Amazon

Snap outsources the heavy-lifting of data storage to outside companies rather than building its own server warehouses.


Technology

Snapchat Owner Files for IPO, Seeks to Raise $3 Billion

The Los Angeles-based company had revenue of $404.5 million in 2016, up from $58.7 million in 2015.

Technology

Snapchat Owner Files for IPO, Seeks to Raise $3 Billion

The Los Angeles-based company had revenue of $404.5 million in 2016, up from $58.7 million in 2015.


Sustainability

Social Goods | Fashion's Silence Over US Immigration Ban, Influencers and Ethics

This week, the fashion industry has remained largely silent regarding Trump's #Muslimban, and how social media influencers fail to speak out against the murky ethics of the fashion they promote.

Sustainability

Social Goods | Fashion's Silence Over US Immigration Ban, Influencers and Ethics

This week, the fashion industry has remained largely silent regarding Trump's #Muslimban, and how social media influencers fail to speak out against the murky ethics of the fashion they promote.


Technology

Bits & Bytes | Inside Instagram's Reinvention, the Automation Revolution

This week, Kevin Systrom on evolving Instagram by looking at its past, while concerns about the rise of automation continue to grow.

Technology

Bits & Bytes | Inside Instagram's Reinvention, the Automation Revolution

This week, Kevin Systrom on evolving Instagram by looking at its past, while concerns about the rise of automation continue to grow.


Technology

Instagram Puts Ads on Stories as Users Reach 150 Million

Instagram will start to slip in ephemeral ads between stories from friends, turning the popular feature into a moneymaker for Facebook.

Technology

Instagram Puts Ads on Stories as Users Reach 150 Million

Instagram will start to slip in ephemeral ads between stories from friends, turning the popular feature into a moneymaker for Facebook.


Fashion Week

How Can Fashion Brands Capitalise on Instagram Live?

Tim Coppens' decision to stream his Pitti Uomo show on Instagram Live speaks to the potential of the platform’s newest video capabilities for fashion brands.

Fashion Week

How Can Fashion Brands Capitalise on Instagram Live?

Tim Coppens' decision to stream his Pitti Uomo show on Instagram Live speaks to the potential of the platform’s newest video capabilities for fashion brands.