Agenda-setting intelligence, analysis and advice for the global fashion community.
"Given that nearly two-thirds of users skip ads on Snapchat, agency executives think that it should take a page from the likes of YouTube and Instagram, monetising the influencer marketing community on the platform."
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Influencer marketing represents a nearly $44 billion dollar industry that’s set to surpass traditional media, but a stigma around its personalities and economics still persists. Should it?
This week’s LVMH and Kering results suggest a fragile recovery is underway in the face of sluggish Chinese demand, succession drama, wildfires and heat waves.
The Permira-backed womenswear retailer and some of its shareholders had raised $211 million in its IPO on Wednesday, with shares opening at $15 apiece.
The Spanish beauty company reported first-half revenue growth on strong demand for makeup from Charlotte Tilbury.
