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Beauty

How Beauty Brands Can Navigate Rising Google Ad Costs

It’s more expensive than ever for beauty brands to advertise on Google, as competition in the digital ad space for the category heats up. Here’s how brands can adapt.

Beauty

How Beauty Brands Can Navigate Rising Google Ad Costs

It’s more expensive than ever for beauty brands to advertise on Google, as competition in the digital ad space for the category heats up. Here’s how brands can adapt.

Topics

Global Advertising Giant WPP Upgrades Outlook Again

WPP, the world’s biggest advertising company, raised its sales guidance again on Thursday and said that much better than expected third quarter trading showed a structural change to its growth rate, sending its shares up 4 percent.

Topics

Global Advertising Giant WPP Upgrades Outlook Again

WPP, the world’s biggest advertising company, raised its sales guidance again on Thursday and said that much better than expected third quarter trading showed a structural change to its growth rate, sending its shares up 4 percent.

Marketing

Rimowa Enlists Rihanna as the Brand Looks Beyond Suitcases

The multi-hyphenate mogul appears alongside Lebron James, Roger Federer and Patti Smith as the LVMH-backed luggage brand sets its sights beyond suitcases.

Marketing

Rimowa Enlists Rihanna as the Brand Looks Beyond Suitcases

The multi-hyphenate mogul appears alongside Lebron James, Roger Federer and Patti Smith as the LVMH-backed luggage brand sets its sights beyond suitcases.

Marketing

What Does a Winning Post-Covid Marketing Plan Look Like?

Crisis-driven cuts to marketing budgets have been anything but uniform. Here’s where CMOs are placing their bets next year.

Marketing

What Does a Winning Post-Covid Marketing Plan Look Like?

Crisis-driven cuts to marketing budgets have been anything but uniform. Here’s where CMOs are placing their bets next year.

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Media

Coronavirus Is Rewiring the Symbiotic Relationship Between Brands and Media

Plunging marketing budgets are disrupting the traditional value exchange between fashion brands and the magazines that cover them — with both sides wondering if the fear of missing out on editorial coverage can still drive hefty ad investments in an increasingly digital world.

Media

Coronavirus Is Rewiring the Symbiotic Relationship Between Brands and Media

Plunging marketing budgets are disrupting the traditional value exchange between fashion brands and the magazines that cover them — with both sides wondering if the fear of missing out on editorial coverage can still drive hefty ad investments in an increasingly digital world.

Marketing

BoF LIVE: How to Get the Most Out of Your Marketing Budget

Why it's worth reconfiguring your advertising strategy right now.

Marketing

BoF LIVE: How to Get the Most Out of Your Marketing Budget

Why it's worth reconfiguring your advertising strategy right now.

Media

Fashion Magazines Hit as Luxury Ad Spend Dwindles

Global fashion houses are slashing their marketing budgets by 30 to 80 percent to weather the economic fallout of the pandemic.

Media

Fashion Magazines Hit as Luxury Ad Spend Dwindles

Global fashion houses are slashing their marketing budgets by 30 to 80 percent to weather the economic fallout of the pandemic.

Media

The Best-Case, Worst-Case for Fashion Media

The coronavirus pandemic has thrown a wrecking ball at legacy fashion publishers and the fallout only is just beginning. Where might things shake out?

Media

The Best-Case, Worst-Case for Fashion Media

The coronavirus pandemic has thrown a wrecking ball at legacy fashion publishers and the fallout only is just beginning. Where might things shake out?

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Marketing

Why Branding Matters Now More Than Ever

As the coronavirus crisis deepens, companies are slashing advertising budgets but branding never goes on pause, writes Doug Stephens of Retail Prophet.

Marketing

Why Branding Matters Now More Than Ever

As the coronavirus crisis deepens, companies are slashing advertising budgets but branding never goes on pause, writes Doug Stephens of Retail Prophet.

Marketing

Why the Fashion Industry Is Betting Big on Jennifer Lopez

The actress and singer is the face of Guess, Versace and Coach Spring 2020 campaigns, making her the rare celebrity in demand at every price point. What's behind her broad appeal?

Marketing

Why the Fashion Industry Is Betting Big on Jennifer Lopez

The actress and singer is the face of Guess, Versace and Coach Spring 2020 campaigns, making her the rare celebrity in demand at every price point. What's behind her broad appeal?

Global Markets

Alibaba Praised for Ad Recognising Same-Sex Couples

Depictions of the LGBTQIA+ community in Chinese media are rare, but that hasn't stopped the advert from being circulated widely on social media.

Global Markets

Alibaba Praised for Ad Recognising Same-Sex Couples

Depictions of the LGBTQIA+ community in Chinese media are rare, but that hasn't stopped the advert from being circulated widely on social media.

Marketing

The Year Ahead: Are You Ready for Next Generation Social Networks?

As traditional engagement models struggle on established social media platforms, fashion players will need to rethink their strategy and find ways to maximise their return on marketing spend.

Marketing

The Year Ahead: Are You Ready for Next Generation Social Networks?

As traditional engagement models struggle on established social media platforms, fashion players will need to rethink their strategy and find ways to maximise their return on marketing spend.

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