Puma Sales Slow Less Than Expected as Anta Partnership Advances
The German sportswear business is attempting to reboot its brand appeal to better compete with larger rivals Adidas and Nike.
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Latest News & Analysis
Beauty
How Beauty Brands Can Navigate Rising Google Ad Costs
It’s more expensive than ever for beauty brands to advertise on Google, as competition in the digital ad space for the category heats up. Here’s how brands can adapt.
Topics
Global Advertising Giant WPP Upgrades Outlook Again
WPP, the world’s biggest advertising company, raised its sales guidance again on Thursday and said that much better than expected third quarter trading showed a structural change to its growth rate, sending its shares up 4 percent.
Marketing
Rimowa Enlists Rihanna as the Brand Looks Beyond Suitcases
The multi-hyphenate mogul appears alongside Lebron James, Roger Federer and Patti Smith as the LVMH-backed luggage brand sets its sights beyond suitcases.
Marketing
What Does a Winning Post-Covid Marketing Plan Look Like?
Crisis-driven cuts to marketing budgets have been anything but uniform. Here’s where CMOs are placing their bets next year.
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Media
Coronavirus Is Rewiring the Symbiotic Relationship Between Brands and Media
Plunging marketing budgets are disrupting the traditional value exchange between fashion brands and the magazines that cover them — with both sides wondering if the fear of missing out on editorial coverage can still drive hefty ad investments in an increasingly digital world.
Marketing
BoF LIVE: How to Get the Most Out of Your Marketing Budget
Why it's worth reconfiguring your advertising strategy right now.
Media
Fashion Magazines Hit as Luxury Ad Spend Dwindles
Global fashion houses are slashing their marketing budgets by 30 to 80 percent to weather the economic fallout of the pandemic.
Media
The Best-Case, Worst-Case for Fashion Media
The coronavirus pandemic has thrown a wrecking ball at legacy fashion publishers and the fallout only is just beginning. Where might things shake out?
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Marketing
Why Branding Matters Now More Than Ever
As the coronavirus crisis deepens, companies are slashing advertising budgets but branding never goes on pause, writes Doug Stephens of Retail Prophet.
Marketing
Why the Fashion Industry Is Betting Big on Jennifer Lopez
The actress and singer is the face of Guess, Versace and Coach Spring 2020 campaigns, making her the rare celebrity in demand at every price point. What's behind her broad appeal?
Global Markets
Alibaba Praised for Ad Recognising Same-Sex Couples
Depictions of the LGBTQIA+ community in Chinese media are rare, but that hasn't stopped the advert from being circulated widely on social media.
Marketing
The Year Ahead: Are You Ready for Next Generation Social Networks?
As traditional engagement models struggle on established social media platforms, fashion players will need to rethink their strategy and find ways to maximise their return on marketing spend.
The News in Brief
Indian Fashion Retailer Trent Jumps as Quarterly Profits, Sales Rise
The Tata Group-owned business beat expectations, shoring up confidence in its fashion business after a period of sluggish performance.
Textured Haircare Brand The Mane Choice Names New CEO
Chasity Monroe has been appointed as the label’s chief executive as it undergoes a wider brand refresh.
APR Corp’s Quarterly Revenue Doubles on Skincare, Overseas Growth
The Korean firm and Medicube owner reported third quarter revenue growth of over 100 percent, mostly attributed to the expansion of its skincare range into new markets, channels and product categories.
Swan Beauty Names Chief Makeup Artist in Residence
Celebrity-makeup artist Ash K. Holm will join the “smart” mirror brand for a year-long partnership focusing on guidance and education.
Amorepacific Third-Quarter Revenue Rises 11%, Overseas Growth Cools
Revenue growth outpaced the previous quarter in the Korean conglomerate’s domestic market, but slowed internationally.
Hearst Magazines Names Juliana Stock President
Current president Debi Chirichella will be Hearst Magazine’s next chair.
Lilly Raises Sales Forecast, Widening Lead in Obesity Market
Eli Lilly & Co. raised its full-year sales forecast as demand for its blockbuster obesity and diabetes drugs continues to surge, giving the drugmaker more momentum as it expands into pills and develops even more powerful weight-loss treatments.