Perfume Maker Givaudan’s Sales Beat Estimates, Tariff Paybacks Weigh on Shares
Givaudan’s second-quarter organic sales came in ahead of market estimates on Thursday, but its shares fell 5 percent on litigation costs and tariff repayments.
advertising
Media
Is This the End of Gendered Media?
Seeing readers as demographics defined primarily by gender is no longer a sustainable business model. Appealing to readers’ shared interests and values is the future.
Is This the End of Gendered Media?
Seeing readers as demographics defined primarily by gender is no longer a sustainable business model. Appealing to readers’ shared interests and values is the future.
Marketing
How to Advertise in the Digital Age
As Instagram and Facebook become oversaturated and expensive for brands, finding a healthy mix of advertising is becoming harder than ever.
How to Advertise in the Digital Age
As Instagram and Facebook become oversaturated and expensive for brands, finding a healthy mix of advertising is becoming harder than ever.
Marketing
Luxury Brands Are Taking Over the Street Art Scene
Music and sportswear companies have been buying graffiti ads for several years. From Gucci to Louboutin, now, the luxury industry is getting in on the act.
Luxury Brands Are Taking Over the Street Art Scene
Music and sportswear companies have been buying graffiti ads for several years. From Gucci to Louboutin, now, the luxury industry is getting in on the act.
Marketing
Inside the Multi-Billion-Dollar Online Product Recommendation Economy
Publishers from Buzzfeed to Vogue to CNN are generating a growing amount of revenue from product reviews that steer readers to retailers’ websites. Behind the scenes, brands are locked in a battle to claim the most-coveted links.
Inside the Multi-Billion-Dollar Online Product Recommendation Economy
Publishers from Buzzfeed to Vogue to CNN are generating a growing amount of revenue from product reviews that steer readers to retailers’ websites. Behind the scenes, brands are locked in a battle to claim the most-coveted links.
Marketing
Walmart to Make First Direct Pitch to Corporate Ad Buyers
The planned meeting with large consumer goods brands marks the retailer's first effort to grow its nascent advertising business and challenge online ad leaders.
Walmart to Make First Direct Pitch to Corporate Ad Buyers
The planned meeting with large consumer goods brands marks the retailer's first effort to grow its nascent advertising business and challenge online ad leaders.
Marketing
Victoria's Secret Can Still Save Itself. Here's Where It Should Start.
The troubled lingerie brand has announced that it will no longer broadcast its fashion show on American network television. That’s a good first step, but more changes are needed to win back customers.
Victoria's Secret Can Still Save Itself. Here's Where It Should Start.
The troubled lingerie brand has announced that it will no longer broadcast its fashion show on American network television. That’s a good first step, but more changes are needed to win back customers.
Marketing
Capitalising on the Met Gala Moment Is Harder Than it Looks
The Costume Institute benefit is fashion’s biggest night, but brands have few options to up the marketing potential. Are companies missing out by not thinking beyond the red carpet?
Capitalising on the Met Gala Moment Is Harder Than it Looks
The Costume Institute benefit is fashion’s biggest night, but brands have few options to up the marketing potential. Are companies missing out by not thinking beyond the red carpet?
Marketing
Pinterest IPO Raises $1.4 Billion as It Shuns Social-Media Tag
Chief executive Ben Silbermann likes to project a more virtuous, less competitive vision of Pinterest, but investors will still be scrutinising its advertising model.
Pinterest IPO Raises $1.4 Billion as It Shuns Social-Media Tag
Chief executive Ben Silbermann likes to project a more virtuous, less competitive vision of Pinterest, but investors will still be scrutinising its advertising model.
Marketing
Why Do Fashion Brands Still Advertise in Print?
Consumers spend only a tiny fraction of their daily media consumption time with print magazines, yet many fashion brands continue to spend disproportionately on print advertising. Amy Odell investigates.
Why Do Fashion Brands Still Advertise in Print?
Consumers spend only a tiny fraction of their daily media consumption time with print magazines, yet many fashion brands continue to spend disproportionately on print advertising. Amy Odell investigates.
Marketing
Will Apple News+ Threaten Digital Media Subscriptions?
At $10 per month, Apple's new service might be very attractive to casual readers who want to peruse a few articles each month from a variety of news sources.
Will Apple News+ Threaten Digital Media Subscriptions?
At $10 per month, Apple's new service might be very attractive to casual readers who want to peruse a few articles each month from a variety of news sources.
Marketing
Media’s Revenue Stream Revolution: What Actually Works?
As demand for print advertising continues to drop, publishers are experimenting with a range of new revenue streams, with mixed results. Amy Odell does the analysis.
Media’s Revenue Stream Revolution: What Actually Works?
As demand for print advertising continues to drop, publishers are experimenting with a range of new revenue streams, with mixed results. Amy Odell does the analysis.
Marketing
Amazon Has a Big Advertising Business. Walmart Wants One Too
Retail giants are arguing that, while Facebook might know what customers like, and Google might know what they want, but only they know what they actually buy.
Amazon Has a Big Advertising Business. Walmart Wants One Too
Retail giants are arguing that, while Facebook might know what customers like, and Google might know what they want, but only they know what they actually buy.
The News in Brief
Trump to Impose Forced Labour Duties on Friday as Temporary 10% US Tariffs Expire
The move is the White House’s latest effort to restore Trump’s campaign vision of a near-global tariff after the US Supreme Court in February struck down his ‘reciprocal’ duties.
LVMH Appoints General Manager of Fragrance
Givenchy executive Yann Musquin will lead the group’s fragrance portfolio, succeeding longtime division head Romain Spitzer.
India Changes Rule in Win for Foreign E-Commerce Companies
In a major win for Amazon, which lobbied for the change, the government will allow foreign e-commerce companies to buy products directly from Indian sellers and sell them to overseas customers.
Skincare Brand Prequel Appoints C-Suite
The dermatologist-developed label has named Nathalie Kristo as its first chief executive officer and Toral Patel as chief marketing officer.
Moncler Group Second-Quarter Sales Rise 5% as Stone Island Brand Outperforms
Stone Island’s strong performance helped offset slower growth at the Moncler brand, as the group continues its push to become less dependent on its iconic winter outerwear.
Mulberry Quarterly Sales Jump 23% as Turnaround Gathers Pace
The British luxury handbag maker reported a strong start to fiscal 2027 as CEO Andrea Baldo’s strategy gains traction and the brand gears up for designer Christopher Kane’s runway debut in September.
Phillip Lim Announces New Brand PlayLoveWin
The designer departed his namesake label 3.1 Phillip Lim in November 2024 to pursue personal projects.