Hugo Boss Chairman to Step Down Amid Frasers Group Pressure
Stephan Sturm is stepping down, as the German fashion house's largest shareholder seeks to beef up its board representation alongside its takeover bid for the brand.
advertising
Media
Is This the End of Gendered Media?
Seeing readers as demographics defined primarily by gender is no longer a sustainable business model. Appealing to readers’ shared interests and values is the future.
Is This the End of Gendered Media?
Seeing readers as demographics defined primarily by gender is no longer a sustainable business model. Appealing to readers’ shared interests and values is the future.
Marketing
How to Advertise in the Digital Age
As Instagram and Facebook become oversaturated and expensive for brands, finding a healthy mix of advertising is becoming harder than ever.
How to Advertise in the Digital Age
As Instagram and Facebook become oversaturated and expensive for brands, finding a healthy mix of advertising is becoming harder than ever.
Marketing
Luxury Brands Are Taking Over the Street Art Scene
Music and sportswear companies have been buying graffiti ads for several years. From Gucci to Louboutin, now, the luxury industry is getting in on the act.
Luxury Brands Are Taking Over the Street Art Scene
Music and sportswear companies have been buying graffiti ads for several years. From Gucci to Louboutin, now, the luxury industry is getting in on the act.
Marketing
Inside the Multi-Billion-Dollar Online Product Recommendation Economy
Publishers from Buzzfeed to Vogue to CNN are generating a growing amount of revenue from product reviews that steer readers to retailers’ websites. Behind the scenes, brands are locked in a battle to claim the most-coveted links.
Inside the Multi-Billion-Dollar Online Product Recommendation Economy
Publishers from Buzzfeed to Vogue to CNN are generating a growing amount of revenue from product reviews that steer readers to retailers’ websites. Behind the scenes, brands are locked in a battle to claim the most-coveted links.
Marketing
Walmart to Make First Direct Pitch to Corporate Ad Buyers
The planned meeting with large consumer goods brands marks the retailer's first effort to grow its nascent advertising business and challenge online ad leaders.
Walmart to Make First Direct Pitch to Corporate Ad Buyers
The planned meeting with large consumer goods brands marks the retailer's first effort to grow its nascent advertising business and challenge online ad leaders.
Marketing
Victoria's Secret Can Still Save Itself. Here's Where It Should Start.
The troubled lingerie brand has announced that it will no longer broadcast its fashion show on American network television. That’s a good first step, but more changes are needed to win back customers.
Victoria's Secret Can Still Save Itself. Here's Where It Should Start.
The troubled lingerie brand has announced that it will no longer broadcast its fashion show on American network television. That’s a good first step, but more changes are needed to win back customers.
Marketing
Capitalising on the Met Gala Moment Is Harder Than it Looks
The Costume Institute benefit is fashion’s biggest night, but brands have few options to up the marketing potential. Are companies missing out by not thinking beyond the red carpet?
Capitalising on the Met Gala Moment Is Harder Than it Looks
The Costume Institute benefit is fashion’s biggest night, but brands have few options to up the marketing potential. Are companies missing out by not thinking beyond the red carpet?
Marketing
Pinterest IPO Raises $1.4 Billion as It Shuns Social-Media Tag
Chief executive Ben Silbermann likes to project a more virtuous, less competitive vision of Pinterest, but investors will still be scrutinising its advertising model.
Pinterest IPO Raises $1.4 Billion as It Shuns Social-Media Tag
Chief executive Ben Silbermann likes to project a more virtuous, less competitive vision of Pinterest, but investors will still be scrutinising its advertising model.
Marketing
Why Do Fashion Brands Still Advertise in Print?
Consumers spend only a tiny fraction of their daily media consumption time with print magazines, yet many fashion brands continue to spend disproportionately on print advertising. Amy Odell investigates.
Why Do Fashion Brands Still Advertise in Print?
Consumers spend only a tiny fraction of their daily media consumption time with print magazines, yet many fashion brands continue to spend disproportionately on print advertising. Amy Odell investigates.
Marketing
Will Apple News+ Threaten Digital Media Subscriptions?
At $10 per month, Apple's new service might be very attractive to casual readers who want to peruse a few articles each month from a variety of news sources.
Will Apple News+ Threaten Digital Media Subscriptions?
At $10 per month, Apple's new service might be very attractive to casual readers who want to peruse a few articles each month from a variety of news sources.
Marketing
Media’s Revenue Stream Revolution: What Actually Works?
As demand for print advertising continues to drop, publishers are experimenting with a range of new revenue streams, with mixed results. Amy Odell does the analysis.
Media’s Revenue Stream Revolution: What Actually Works?
As demand for print advertising continues to drop, publishers are experimenting with a range of new revenue streams, with mixed results. Amy Odell does the analysis.
Marketing
Amazon Has a Big Advertising Business. Walmart Wants One Too
Retail giants are arguing that, while Facebook might know what customers like, and Google might know what they want, but only they know what they actually buy.
Amazon Has a Big Advertising Business. Walmart Wants One Too
Retail giants are arguing that, while Facebook might know what customers like, and Google might know what they want, but only they know what they actually buy.
The News in Brief
CFDA’s Steven Kolb Involved in Altercation with PETA Protestors
The trade body’s president physically restrained animal rights activists after they stormed a Cos runway show at New York Fashion Week.
GQ Philippines Names Danyl Geneciran Editor in Chief
The former Vogue Man Philippines editor will helm GQ’s 23rd international title, whose debut issue features covers starring Darren Criss, Jordan Clarkson and Erwan Heussaff.
Human Made Discloses $3.6 Million Undercover Purchase Price and Long-Term Financial Targets
The Tokyo-listed company will pay $3.6 million in cash for 100 percent of Undercover, with founder Jun Takahashi relinquishing corporate duties to focus solely on design.
Arizona Accuses L’Oréal of Concealing Cancer Risks Linked to Hair Relaxers
The beauty conglomerate faces over 12,000 similar lawsuits filed by individuals that have been consolidated in a Chicago federal court.
Space NK Names New CEO, Andy Lightfoot Steps Down
Chief marketing officer Emma Simpson-Scott will succeed Lightfoot, who is leaving the UK retailer after seven years at the helm.
EssilorLuxottica Managers Defend CEO After Heir Lashes Out
Twenty top lieutenants to CEO Francesco Milleri came to their boss’s defense in an escalating feud with Leonardo Maria Del Vecchio, a son of the founder who abruptly left a senior role at the company.
Zara Owner Looks to US for Next Phase of Growth
Inditex is investing in the US as a key growth market, CEO Oscar Garcia Maceiras told Reuters, with store revamps and new openings planned across its Zara, Massimo Dutti and Bershka brands.