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The Business of Fashion

advertising

Media

Is This the End of Gendered Media?

Seeing readers as demographics defined primarily by gender is no longer a sustainable business model. Appealing to readers’ shared interests and values is the future.  

Marketing

How to Advertise in the Digital Age

As Instagram and Facebook become oversaturated and expensive for brands, finding a healthy mix of advertising is becoming harder than ever.

Marketing

Luxury Brands Are Taking Over the Street Art Scene

Music and sportswear companies have been buying graffiti ads for several years. From Gucci to Louboutin, now, the luxury industry is getting in on the act.

Marketing

Inside the Multi-Billion-Dollar Online Product Recommendation Economy

Publishers from Buzzfeed to Vogue to CNN are generating a growing amount of revenue from product reviews that steer readers to retailers’ websites. Behind the scenes, brands are locked in a battle to claim the most-coveted links.

Marketing

Walmart to Make First Direct Pitch to Corporate Ad Buyers

The planned meeting with large consumer goods brands marks the retailer's first effort to grow its nascent advertising business and challenge online ad leaders.

Marketing

Victoria's Secret Can Still Save Itself. Here's Where It Should Start.

The troubled lingerie brand has announced that it will no longer broadcast its fashion show on American network television. That’s a good first step, but more changes are needed to win back customers.

Marketing

Capitalising on the Met Gala Moment Is Harder Than it Looks

The Costume Institute benefit is fashion’s biggest night, but brands have few options to up the marketing potential. Are companies missing out by not thinking beyond the red carpet?

Marketing

Pinterest IPO Raises $1.4 Billion as It Shuns Social-Media Tag

Chief executive Ben Silbermann likes to project a more virtuous, less competitive vision of Pinterest, but investors will still be scrutinising its advertising model.

Marketing

Why Do Fashion Brands Still Advertise in Print?

Consumers spend only a tiny fraction of their daily media consumption time with print magazines, yet many fashion brands continue to spend disproportionately on print advertising. Amy Odell investigates.

Marketing

Will Apple News+ Threaten Digital Media Subscriptions?

At $10 per month, Apple's new service might be very attractive to casual readers who want to peruse a few articles each month from a variety of news sources.

Marketing

Media’s Revenue Stream Revolution: What Actually Works?

As demand for print advertising continues to drop, publishers are experimenting with a range of new revenue streams, with mixed results. Amy Odell does the analysis.

Marketing

Amazon Has a Big Advertising Business. Walmart Wants One Too

Retail giants are arguing that, while Facebook might know what customers like, and Google might know what they want, but only they know what they actually buy.

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