Hugo Boss Chairman to Step Down Amid Frasers Group Pressure
Stephan Sturm is stepping down, as the German fashion house's largest shareholder seeks to beef up its board representation alongside its takeover bid for the brand.
advertising
Marketing
Good Times Keep Rolling for Facebook and Google's Ad Businesses
Concerns over privacy and regulation aren’t hurting Facebook and Google's multibillion dollar advertising businesses.
Good Times Keep Rolling for Facebook and Google's Ad Businesses
Concerns over privacy and regulation aren’t hurting Facebook and Google's multibillion dollar advertising businesses.
Marketing
Tumi Turns To Lenny and Zoë Kravitz For Latest Global Campaign
Tumi has reimagined its core product and tapped Lenny and Zoë Kravitz to share its “generational” story. BoF speaks to rockstar Lenny Kravitz and Tumi creative director Victor Sanz to hear more.
Tumi Turns To Lenny and Zoë Kravitz For Latest Global Campaign
Tumi has reimagined its core product and tapped Lenny and Zoë Kravitz to share its “generational” story. BoF speaks to rockstar Lenny Kravitz and Tumi creative director Victor Sanz to hear more.
Marketing
Why Dolce & Gabbana Is Still Frozen Out of China
Two months after Stefano Gabbana called Chinese consumers an 'ignorant dirty smelling mafia,' the brand remains frozen out of the world's biggest luxury market.
Why Dolce & Gabbana Is Still Frozen Out of China
Two months after Stefano Gabbana called Chinese consumers an 'ignorant dirty smelling mafia,' the brand remains frozen out of the world's biggest luxury market.
Marketing
Dolce & Gabbana: Cultural Stupidity Can Be Costly
The rise of global markets and social media have changed the equation on cultural sensitivity. It’s time for brands to catch up.
Dolce & Gabbana: Cultural Stupidity Can Be Costly
The rise of global markets and social media have changed the equation on cultural sensitivity. It’s time for brands to catch up.
Marketing
Nike CEO Feels ‘Very Good and Proud’ of Kaepernick Campaign
Shares dipped following the ad’s release, but the sportswear giant quickly erased those losses.
Nike CEO Feels ‘Very Good and Proud’ of Kaepernick Campaign
Shares dipped following the ad’s release, but the sportswear giant quickly erased those losses.
Marketing
Nike's Kaepernick Ad Spurs Spike in Sold Out Items
Nike has sold out 61 percent more merchandise since the controversial ad campaign featuring former NFL player Colin Kaepernick appeared earlier this month, according to data on the company's online sales from Thomson Reuters.
Nike's Kaepernick Ad Spurs Spike in Sold Out Items
Nike has sold out 61 percent more merchandise since the controversial ad campaign featuring former NFL player Colin Kaepernick appeared earlier this month, according to data on the company's online sales from Thomson Reuters.
Marketing
Diesel Campaign Takes Stand on Bullying
The brand has recruited some of the world’s most polarising celebrities, from Nicki Minaj to Gucci Mane, to front a new campaign bringing cyber-bullying issues to light.
Diesel Campaign Takes Stand on Bullying
The brand has recruited some of the world’s most polarising celebrities, from Nicki Minaj to Gucci Mane, to front a new campaign bringing cyber-bullying issues to light.
Marketing
Slimane and Tisci Tease New Visions Ahead of Big Debuts
The designers are set to make their respective ready-to-wear debuts at Burberry and Celine this month. But for those following along on social media, the action has already begun.
Slimane and Tisci Tease New Visions Ahead of Big Debuts
The designers are set to make their respective ready-to-wear debuts at Burberry and Celine this month. But for those following along on social media, the action has already begun.
Marketing
Nike's Exposure From Kaepernick Campaign Valued at $163 Million
The exposure value from the company's campaign has increased almost four times since release, yet its market capitalisation is down $3.4 billion.
Nike's Exposure From Kaepernick Campaign Valued at $163 Million
The exposure value from the company's campaign has increased almost four times since release, yet its market capitalisation is down $3.4 billion.
Marketing
How to Acquire Customers in a Crowded Digital Landscape
As more brands saturate the e-commerce retail space, companies are finding new — and sometimes very old — ways to market themselves.
How to Acquire Customers in a Crowded Digital Landscape
As more brands saturate the e-commerce retail space, companies are finding new — and sometimes very old — ways to market themselves.
Marketing
Facebook Tests AR Ads on News Feed in the US
Sephora and Bobbi Brown are among brands that will start testing the new augmented reality ad concept later this summer.
Facebook Tests AR Ads on News Feed in the US
Sephora and Bobbi Brown are among brands that will start testing the new augmented reality ad concept later this summer.
Marketing
Great Bowery Plans to Merge With MAO Management Artists
The move comes after IMG's interest in acquiring the super-agency fizzled out.
Great Bowery Plans to Merge With MAO Management Artists
The move comes after IMG's interest in acquiring the super-agency fizzled out.
The News in Brief
CFDA’s Steven Kolb Involved in Altercation with PETA Protestors
The trade body’s president physically restrained animal rights activists after they stormed a Cos runway show at New York Fashion Week.
GQ Philippines Names Danyl Geneciran Editor in Chief
The former Vogue Man Philippines editor will helm GQ’s 23rd international title, whose debut issue features covers starring Darren Criss, Jordan Clarkson and Erwan Heussaff.
Human Made Discloses $3.6 Million Undercover Purchase Price and Long-Term Financial Targets
The Tokyo-listed company will pay $3.6 million in cash for 100 percent of Undercover, with founder Jun Takahashi relinquishing corporate duties to focus solely on design.
Arizona Accuses L’Oréal of Concealing Cancer Risks Linked to Hair Relaxers
The beauty conglomerate faces over 12,000 similar lawsuits filed by individuals that have been consolidated in a Chicago federal court.
Space NK Names New CEO, Andy Lightfoot Steps Down
Chief marketing officer Emma Simpson-Scott will succeed Lightfoot, who is leaving the UK retailer after seven years at the helm.
EssilorLuxottica Managers Defend CEO After Heir Lashes Out
Twenty top lieutenants to CEO Francesco Milleri came to their boss’s defense in an escalating feud with Leonardo Maria Del Vecchio, a son of the founder who abruptly left a senior role at the company.
Zara Owner Looks to US for Next Phase of Growth
Inditex is investing in the US as a key growth market, CEO Oscar Garcia Maceiras told Reuters, with store revamps and new openings planned across its Zara, Massimo Dutti and Bershka brands.