Carlos Nazario Appointed Editor in Chief of Wonderland
The fashion editor and stylist is reuniting with longtime collaborator Alastair McKimm, chief creative officer of Wonderland parent Visual Talent Ltd.
advertising
Marketing
Breitling CEO Axed Unsuitable Ads Featuring Women in Shorts and Flight Suits
Georges Kern told the SonntagsZeitung that he intervened after finding complaint letters from people concerned about the ads' portrayal of women.
Marketing
Amazon's Ad Business to Challenge Google
Executives are shifting spending from traditional advertising channels to cement their place with Amazon.
Marketing
South African Protesters Ransack H&M Stores Over 'Monkey' Hoodie Ad
Protesters angered by H&M's controversial picture of a black child trashed several of the Swedish fashion group's South African stores.
Marketing
Jil Sander's New Designers on the Future of the Brand
The fashion house has had its fair share of comings and goings. Now, Luke and Lucie Meier are reimagining the brand.
Marketing
The Photographer Behind Benetton’s Ultra-Provocative Campaigns Is Back at the Brand
Oliviero Toscani is returning to the Italian brand, once known for its controversial politically progressive advertisements, amidst a wider cultural climate of increased polarization and activism.
Marketing
Inside Snapchat’s Battle to Win Back Its Momentum
After a tumultuous first year on the public market, Snapchat is under pressure to deliver results. But will advertisers ever see the platform as more than a place to experiment?
Marketing
Top 10 Campaigns of the Season
From Alberta Ferretti’s Tim Walker-lensed campaign to Miu Miu’s homage to jazz-culture, BoF rounds up the best ads of the Autumn/Winter 2017 season.
Marketing
What Makes A Great Instagram Campaign?
In partnership with Instagram, BoF looks at three winning case studies from Louis Vuitton, Adidas and Michael Kors.
Marketing
The Trouble With Digital Advertising
Marketers are following consumers online, but digital advertising presents a host of problems for fashion brands.
Marketing
Gucci Launches Dapper Dan Collaboration After Copycat Controversy
After facing fierce criticism for copying a Dapper Dan style for its latest Cruise collection, the Italian luxury brand has launched a collaboration with the Harlem couturier.
Marketing
The Problem With ‘Full Look’ Styling in Fashion Magazines
As fashion titles face increasing pressure from brands to show clothes exactly as they appeared on the runway, the editorial shoot has become less about consumer inspiration and more of a controlled marketing play.
Marketing
In the Age of Instagram, Murals Take on New Meaning
The art wall’s allure as a social media-worthy photo op has been embraced by retailers as a marketing opportunity. Does it convert into sales?
The News in Brief
Aritzia Seeks to More Than Double Sales by 2032
New categories and brick-and-mortar expansion beyond North America are set to drive Aritzia’s quest to hit $10.5 billion CAD ($7.5 billion).
Pop Mart Quarterly Sales Fall Up to 50% as Labubu Fad Cools
Sales in the Americas fell 70 to 75 percent.
Zegna to Take Summer Fashion Show to Beijing
The Italian label has continued to enjoy solid growth in China, defying a wider downturn in demand for European luxury. The June 11 presentation of its summer collection will be the latest in a series of travelling shows.
Beiersdorf Sales Slightly Miss Expectations on Nivea Weakness
The German consumer goods maker marginally missed market expectations for third-quarter sales growth on Tuesday, with its key Nivea brand posting a third straight quarterly sales decline.
Audemars Piguet to Certify Its Pre-Owned Watches Following Rolex
Whereas Rolex is both a buyer and seller of its second-hand watches through official retail partners, Audemars is setting up a marketplace where sellers set prices.
Mike Ashley’s Frasers Says It’s Taken Control of Hugo Boss
The British retail group has pushed its stake in the German apparel brand above 50 percent in a move that will turn Hugo Boss into a subsidiary of Frasers.
Shein Agrees to Pay $100 Million to Settle US FTC Probe
The settlement, equivalent to 44 percent of the ultra fast-fashion company’s second-quarter profit, is the latest blow amid regulatory and tax crackdowns in Europe and the US that have hampered Shein’s growth.