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News & Analysis

The Business Logic Behind Balmain x H&M

What makes H&M’s designer collaborations work? BoF speaks to Olivier Rousteing and the team behind Balmain x H&M.

News & Analysis

The Business Logic Behind Balmain x H&M

What makes H&M’s designer collaborations work? BoF speaks to Olivier Rousteing and the team behind Balmain x H&M.


Technology

Facebook Pushes Shopping Features in Move to E-Commerce

Facebook Inc wants its users to shop for clothes and other products from their mobile phones without ever leaving its app.

Technology

Facebook Pushes Shopping Features in Move to E-Commerce

Facebook Inc wants its users to shop for clothes and other products from their mobile phones without ever leaving its app.


News & Analysis

Shopify Adds 'Buy Now' Button For Twitter Users

Twitter users soon will be able to shop with a new "Buy Now" button from the e-commerce company Shopify.

News & Analysis

Shopify Adds 'Buy Now' Button For Twitter Users

Twitter users soon will be able to shop with a new "Buy Now" button from the e-commerce company Shopify.


Global Markets

The Digital Asia Effect

The worlds of fashion and entertainment are getting even more tangled as a new gang of digitally-enabled front row fixtures from Korea, Japan and China redefine cool and how it is sold to a global audience.

Global Markets

The Digital Asia Effect

The worlds of fashion and entertainment are getting even more tangled as a new gang of digitally-enabled front row fixtures from Korea, Japan and China redefine cool and how it is sold to a global audience.


Fashion Week

Op-Ed | Why Women Should Embrace Self-Promotion

It’s time we embrace self-promotion as a way to earn opportunities far bigger than just front row seats, says Amy Odell, editor of Cosmopolitan.com.

Fashion Week

Op-Ed | Why Women Should Embrace Self-Promotion

It’s time we embrace self-promotion as a way to earn opportunities far bigger than just front row seats, says Amy Odell, editor of Cosmopolitan.com.


Technology

Inside Fashion’s Instagram Wars

Fashion’s premier social media platform is a battleground for consumer engagement. Who is winning? And how are brands refining their strategies this season?

Technology

Inside Fashion’s Instagram Wars

Fashion’s premier social media platform is a battleground for consumer engagement. Who is winning? And how are brands refining their strategies this season?


News & Analysis

How Do You Create Brand Awareness?

In Part Four of Fashion Business Basics, BoF’s Imran Amed explains how to build brand awareness in the early years of a business.

News & Analysis

How Do You Create Brand Awareness?

In Part Four of Fashion Business Basics, BoF’s Imran Amed explains how to build brand awareness in the early years of a business.


Technology

Will ‘Uber for Models’ Disrupt the Industry?

New apps like Swipecast connect models eager to maximise their income with clients who want a cheaper and easier alternative to traditional agencies. But will they really change the game?

Technology

Will ‘Uber for Models’ Disrupt the Industry?

New apps like Swipecast connect models eager to maximise their income with clients who want a cheaper and easier alternative to traditional agencies. But will they really change the game?


Marketing

L’Oreal, Chanel Among Most Popular Brands on Social Media

L’Oreal, Nivea, Dove and Chanel are among brands most likely to be recommended by social-media users, according to a survey.

Marketing

L’Oreal, Chanel Among Most Popular Brands on Social Media

L’Oreal, Nivea, Dove and Chanel are among brands most likely to be recommended by social-media users, according to a survey.


News & Analysis

Op-Ed | Fashion’s Hashtag Cults

Designers are using social media to amass virtual nations of followers.

News & Analysis

Op-Ed | Fashion’s Hashtag Cults

Designers are using social media to amass virtual nations of followers.


Technology

Bits & Bytes | Social Commerce, Lucky, Frederic Court, Coupang

Bits & Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.

Technology

Bits & Bytes | Social Commerce, Lucky, Frederic Court, Coupang

Bits & Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.


Marketing

Instagram Takes Steps to Open Platform to Advertisers

Instagram said on Tuesday that it is taking steps to make its ads available to all types of businesses, not just hand-selected brands.

Marketing

Instagram Takes Steps to Open Platform to Advertisers

Instagram said on Tuesday that it is taking steps to make its ads available to all types of businesses, not just hand-selected brands.