Diotima’s Rachel Scott, Ralph Lauren Take Home Top Prizes at CFDA Awards
Colleen Allen won the emerging designer of the year award; Tory Burch, Linda Fargo and more take home honours.
Public Relations
Latest News & Analysis
Sports
Mbappé Apologises for Perceived Mao Insult After China Backlash
Some Chinese media reports said Dior had deleted some posts featuring Mbappé, who is a long-standing global ambassador for the luxury brand, after the backlash.
Beauty
Why Does Chanel Need to Sponsor a Substack?
As the platform’s influence grows, a slew of beauty brands are turning to its most trusted writers for a more intimate form of audience engagement.
Creative Class
Galliano, Anna Wintour and the Met: What Comes Next?
This week’s decision to pull the plug on a major retrospective on the star couturier amid a growing backlash over his history of antisemitic remarks raises more questions than it answers.
Retail
How to Launch New Categories Without Losing Your Way
Expanding into new products can drive massive growth — or completely ruin a brand. Here is how industry leaders at Canada Goose, Drunk Elephant and Havaianas navigate the high-stakes business of category expansion, avoid dilution and pinpoint the right time for their biggest launches.
ADVERTISEMENT
Retail
Opinion: Lululemon’s China Drum Blunder Comes at the Worst Time
Though the activewear maker faced intense criticism, it may be able to overcome its misstep in a nation that accounted for 16 percent of sales last year, writes Juliana Liu.
Marketing
Can Indie PR Scale Without Selling Out?
Boutique communications agencies are increasingly winning major fashion accounts from industry incumbents. However, a sweeping wave of industry consolidation is forcing independent founders to choose between corporate backing and the rising cost of autonomy.
Technology
Why ‘POV Shopping’ Videos Are a Risk for Luxury
Point-of-view videos secretly filmed inside luxury boutiques by content creators wearing smartglasses are going viral on TikTok and Instagram, creating reputational risk for luxury brands from Gucci to Patek Philippe.
Media
What to Do When Reddit Turns on Your Brand
With the platform’s posts now shaping Google search and AI chatbot results, fashion brands need to listen to the site’s millions of users – even when they don’t like what they have to say.
ADVERTISEMENT
Marketing
Why Indie PR Is Favouring Collaboration Over Competition
Public relations has historically been a competitive, cutthroat sector, especially in fashion. But the new generation of independent PR firms are banding together to share their expertise and compete in the age of agency consolidation.
Beauty
Inside the Met Gala’s Many Facial Suites
Over the first weekend of May, facialists descended on New York City to set up treatment rooms for their celebrity clientele, in a marketing exercise that is becoming common for skincare brands hoping to give their products a high-fashion gloss.
Beauty
How to Get Beauty PR Right in Africa
Global lines like MAC Cosmetics and Tom Ford have spent the past decade laying the groundwork and solidifying their distribution channels. Now, they’re attempting to create marketing activations to drive sales and boost brand awareness across the region — but cultural nuances mean a more specialised approach is needed.
Marketing
Lucien Pagès Joins The Independents
The agency founded by Paris public relations star Lucien Pagès is being acquired by the fashion communications giant that owns Karla Otto, Bureau Betak and more.
The News in Brief
Ye Announces ‘Yeezy Season 01’ Runway Show in Los Angeles
The show will unveil the brand’s first-ever flagship store and mark Ye’s first full-scale runway presentation in four years.
Style Capital Acquires Alessandro Dell’Acqua’s N21
Financial details of the deal for the Milan-based brand weren’t disclosed.
Lagos Fashion Week Continues to Flex its Pan-African Muscle
The buzzy Nigerian fashion event has attracted a cohort from across the continent, with designers from South Africa, Uganda and Morocco presenting their collections in the Nigerian city.
Estée Lauder Raises Outlook, Buoyed by Perfume Demand
Demand for the US conglomerate’s luxury fragrance brands like Le Labo, Tom Ford and By Kilian offset weaker performance from its makeup and haircare divisions.
Bangladesh Sets Up Wage Board as Garment Worker Unrest Shuts Factories
Violent protests over pay levels forced the closure of more than 500 factories over the weekend.
Premium Skincare Brand Colorescience Names New CEO
Former Kiehl’s general manager John Reed will lead the label, which was acquired by Roundtable Healthcare Partners earlier this year.
Proya Third-Quarter Revenue Grows, Profit Dented by Marketing Spend
The Chinese beauty conglomerate’s revenue grew 29.8 percent in the latest quarter, but its profit decreased by double digits due to increased promotional expenses as it expands overseas.