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public-relations

Marketing

Mumi Haiati’s Reference Studios Opens Paris Outpost

The former club kid became a fashion PR force in Berlin before branching out to Milan. Now he’s taking his culture-led, cross-disciplinary approach to fashion’s biggest capital.

Marketing

Mumi Haiati’s Reference Studios Opens Paris Outpost

The former club kid became a fashion PR force in Berlin before branching out to Milan. Now he’s taking his culture-led, cross-disciplinary approach to fashion’s biggest capital.


Beauty

Beauty’s Most Viral Brands Are Moving Offline

Trending beauty companies are looking to old-school forms of advertising like billboards, taxi wraps and wild posting to boost their brand awareness. Crafting a great out of home campaign means using a different playbook to what they might be used to.

Beauty

Beauty’s Most Viral Brands Are Moving Offline

Trending beauty companies are looking to old-school forms of advertising like billboards, taxi wraps and wild posting to boost their brand awareness. Crafting a great out of home campaign means using a different playbook to what they might be used to.


Beauty

Why Beauty Can’t Break Up With Anti-Ageing

Despite brands’ public promises to ditch the term and switch to more inclusive language, many shoppers still – secretly or publicly – want products with anti-ageing qualities.

Beauty

Why Beauty Can’t Break Up With Anti-Ageing

Despite brands’ public promises to ditch the term and switch to more inclusive language, many shoppers still – secretly or publicly – want products with anti-ageing qualities.


Technology

The Met Gala’s TikTok Headache

TikTok’s first time sponsoring the glitzy event comes just as the US effectively deemed the company a national security threat under its current ownership, raising complications for Condé Nast and the gala’s other organisers.

Technology

The Met Gala’s TikTok Headache

TikTok’s first time sponsoring the glitzy event comes just as the US effectively deemed the company a national security threat under its current ownership, raising complications for Condé Nast and the gala’s other organisers.


Marketing

Lucien Pagès, the PR Prince of Paris

What does it take to be fashion’s favourite public relations guy? The man who weaves stories for the likes of Saint Laurent and Schiaparelli has become a story himself.

Marketing

Lucien Pagès, the PR Prince of Paris

What does it take to be fashion’s favourite public relations guy? The man who weaves stories for the likes of Saint Laurent and Schiaparelli has become a story himself.