Prada Revamps Milan Flagship to Cater to Top Clients and New Shoppers
The group is hoping the renovated eight-level complex can generate €100 million in annual revenue, chief executive Andrea Guerra told Reuters.
Entertainment
Latest News & Analysis
Luxury
Victoria Beckham Swings to Profit
The fashion and beauty brand flagged strong demand for tailoring, occasion wear and elevated daywear as it posted a 15 percent rise in annual sales.
Victoria Beckham Swings to Profit
The fashion and beauty brand flagged strong demand for tailoring, occasion wear and elevated daywear as it posted a 15 percent rise in annual sales.
Beauty
The Controversial New Wellness Capital of the US
The Sunshine State has long been a destination for plastic surgery, but has more recently become a hub for founders and a clandestine birthplace for new policies shaping national health.
The Controversial New Wellness Capital of the US
The Sunshine State has long been a destination for plastic surgery, but has more recently become a hub for founders and a clandestine birthplace for new policies shaping national health.
Beauty
The Future of Beauty Commerce Is Live
Livestream shopping has evolved beyond a marketing experiment, prompting beauty brands to rethink the intersection of content, community and commerce.
The Future of Beauty Commerce Is Live
Livestream shopping has evolved beyond a marketing experiment, prompting beauty brands to rethink the intersection of content, community and commerce.
Partner Content
Why Brands Are Yielding Control to Creators Like Lyas on TikTok
From luxury brands and The Devil Wears Prada 2 to Willy Chavarria and Nothing, a growing list of names are courting the founder of La Watch Party. In a new knowledge report by BoF, in partnership with TikTok, Lyas shares his recipe for success.
Why Brands Are Yielding Control to Creators Like Lyas on TikTok
From luxury brands and The Devil Wears Prada 2 to Willy Chavarria and Nothing, a growing list of names are courting the founder of La Watch Party. In a new knowledge report by BoF, in partnership with TikTok, Lyas shares his recipe for success.
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Partner Content
Recho Omondi on How Brands Can Navigate the ‘TikTok City’
In a new knowledge report by BoF, in partnership with TikTok, Recho Omondi, founder of The Cutting Room Floor podcast, unpacks how creating culture and community on TikTok is possible if brands are bold enough to have a personality.
Recho Omondi on How Brands Can Navigate the ‘TikTok City’
In a new knowledge report by BoF, in partnership with TikTok, Recho Omondi, founder of The Cutting Room Floor podcast, unpacks how creating culture and community on TikTok is possible if brands are bold enough to have a personality.
Marketing
Exclusive: Salomon Names Jisoo Global Ambassador
Salomon’s newest brand ambassador arrives at a moment when its lifestyle-focused Sportstyle line is still a powerful growth engine for the Amer Sports-owned brand.
Exclusive: Salomon Names Jisoo Global Ambassador
Salomon’s newest brand ambassador arrives at a moment when its lifestyle-focused Sportstyle line is still a powerful growth engine for the Amer Sports-owned brand.
Partner Content
Knowledge Report | Building Cultural Relevance on TikTok
To recapture consumer attention and inspire loyalty, brands and publishers are exploring new creative approaches on TikTok. This knowledge report examines how players in the fashion, beauty and media industries can leverage cultural capital and creator partnerships to grow their own fan communities.
Knowledge Report | Building Cultural Relevance on TikTok
To recapture consumer attention and inspire loyalty, brands and publishers are exploring new creative approaches on TikTok. This knowledge report examines how players in the fashion, beauty and media industries can leverage cultural capital and creator partnerships to grow their own fan communities.
Technology
Why ‘POV Shopping’ Videos Are a Risk for Luxury
Point-of-view videos secretly filmed inside luxury boutiques by content creators wearing smartglasses are going viral on TikTok and Instagram, creating reputational risk for luxury brands from Gucci to Patek Philippe.
Why ‘POV Shopping’ Videos Are a Risk for Luxury
Point-of-view videos secretly filmed inside luxury boutiques by content creators wearing smartglasses are going viral on TikTok and Instagram, creating reputational risk for luxury brands from Gucci to Patek Philippe.
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Beauty
Will Jacob Elordi Be Worth It for Chanel?
The ‘Euphoria’ actor’s succession of Timothée Chalamet as the face of Bleu de Chanel surprised some, but came as the value of celebrity ambassadorships appear to be waning.
Will Jacob Elordi Be Worth It for Chanel?
The ‘Euphoria’ actor’s succession of Timothée Chalamet as the face of Bleu de Chanel surprised some, but came as the value of celebrity ambassadorships appear to be waning.
Media
Tate to Stage Exhibition Exploring 90s Art and Fashion
The exhibition, curated by Edward Enninful, will highlight the decade’s ‘do it yourself’ attitude and shift focus away from the dominant Cool Britannia narrative of the time.
Tate to Stage Exhibition Exploring 90s Art and Fashion
The exhibition, curated by Edward Enninful, will highlight the decade’s ‘do it yourself’ attitude and shift focus away from the dominant Cool Britannia narrative of the time.
Media
‘The Devil Wears Prada 2’ Returns With Fun, Fashion and ‘Uncertainty of the Moment’
The sequel brings back the flash and fashion of the original film but also offers insight into a transformed media landscape.
‘The Devil Wears Prada 2’ Returns With Fun, Fashion and ‘Uncertainty of the Moment’
The sequel brings back the flash and fashion of the original film but also offers insight into a transformed media landscape.
Beauty
Jacob Elordi Named Bleu de Chanel Ambassador
The ‘Euphoria’ actor is the newest face of Chanel’s flagship men’s fragrance franchise, which will debut a new campaign this May.
Jacob Elordi Named Bleu de Chanel Ambassador
The ‘Euphoria’ actor is the newest face of Chanel’s flagship men’s fragrance franchise, which will debut a new campaign this May.
The News in Brief
JD Sports Names New North America CEO, Chief Marketing Officer
The sneaker retailer is shaking up its North American leadership as it looks to reverse soft sales and an extended slump in the stock market.
Top Africa Clothes Retailer Pepkor Sinks on Earnings Outlook
Shares in the South African discount clothing retailer fell the most in more than three years, as an expansion into banking weighed on profit forecasts.
Kimberly-Clark Prepares Asset Sales to Win EU Nod for Kenvue Deal
The US consumer goods giant is preparing concessions to address EU antitrust concerns about its bid for Tylenol maker Kenvue that could help it win approval for the $40 billion deal, sources told Reuters.
Kevin.Murphy Appoints New CEO
The Australian hair care brand has named Elisa Fischer its new global chief executive as it looks to push deeper into international markets.
Mco Parent VidaCorp Rebrands to Axia Beauty Group
The company, which also owns brands Nude by Nature and Poni, also announced its new global headquarters and chief marketing officer.
Fayed Abuse Victims Seek Up to £150 Million From Harrods
The retailer currently has a £62 million provision set aside for redress payments, but victims’ lawyers say more is likely needed.
Puig Acquires Sun Care Brand Isdin
The conglomerate bought its former partner’s 50 percent share to take full ownership of the Spanish skincare label.