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Partner Content

Why Brands Are Yielding Control to Creators Like Lyas on TikTok

From luxury brands and The Devil Wears Prada 2 to Willy Chavarria and Nothing, a growing list of names are courting the founder of La Watch Party. In a new knowledge report by BoF, in partnership with TikTok, Lyas shares his recipe for success.

Partner Content

Why Brands Are Yielding Control to Creators Like Lyas on TikTok

From luxury brands and The Devil Wears Prada 2 to Willy Chavarria and Nothing, a growing list of names are courting the founder of La Watch Party. In a new knowledge report by BoF, in partnership with TikTok, Lyas shares his recipe for success.


Partner Content

Recho Omondi on How Brands Can Navigate the ‘TikTok City’

In a new knowledge report by BoF, in partnership with TikTok, Recho Omondi, founder of The Cutting Room Floor podcast, unpacks how creating culture and community on TikTok is possible if brands are bold enough to have a personality.

Partner Content

Recho Omondi on How Brands Can Navigate the ‘TikTok City’

In a new knowledge report by BoF, in partnership with TikTok, Recho Omondi, founder of The Cutting Room Floor podcast, unpacks how creating culture and community on TikTok is possible if brands are bold enough to have a personality.


Marketing

Exclusive: Salomon Names Jisoo Global Ambassador

Salomon’s newest brand ambassador arrives at a moment when its lifestyle-focused Sportstyle line is still a powerful growth engine for the Amer Sports-owned brand.

Marketing

Exclusive: Salomon Names Jisoo Global Ambassador

Salomon’s newest brand ambassador arrives at a moment when its lifestyle-focused Sportstyle line is still a powerful growth engine for the Amer Sports-owned brand.


Partner Content

Knowledge Report | Building Cultural Relevance on TikTok

To recapture consumer attention and inspire loyalty, brands and publishers are exploring new creative approaches on TikTok. This knowledge report examines how players in the fashion, beauty and media industries can leverage cultural capital and creator partnerships to grow their own fan communities.

Partner Content

Knowledge Report | Building Cultural Relevance on TikTok

To recapture consumer attention and inspire loyalty, brands and publishers are exploring new creative approaches on TikTok. This knowledge report examines how players in the fashion, beauty and media industries can leverage cultural capital and creator partnerships to grow their own fan communities.


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Technology

Why ‘POV Shopping’ Videos Are a Risk for Luxury

Point-of-view videos secretly filmed inside luxury boutiques by content creators wearing smartglasses are going viral on TikTok and Instagram, creating reputational risk for luxury brands from Gucci to Patek Philippe.

Technology

Why ‘POV Shopping’ Videos Are a Risk for Luxury

Point-of-view videos secretly filmed inside luxury boutiques by content creators wearing smartglasses are going viral on TikTok and Instagram, creating reputational risk for luxury brands from Gucci to Patek Philippe.


Beauty

Will Jacob Elordi Be Worth It for Chanel?

The ‘Euphoria’ actor’s succession of Timothée Chalamet as the face of Bleu de Chanel surprised some, but came as the value of celebrity ambassadorships appear to be waning.

Beauty

Will Jacob Elordi Be Worth It for Chanel?

The ‘Euphoria’ actor’s succession of Timothée Chalamet as the face of Bleu de Chanel surprised some, but came as the value of celebrity ambassadorships appear to be waning.


Media

Tate to Stage Exhibition Exploring 90s Art and Fashion

The exhibition, curated by Edward Enninful, will highlight the decade’s ‘do it yourself’ attitude and shift focus away from the dominant Cool Britannia narrative of the time.

Media

Tate to Stage Exhibition Exploring 90s Art and Fashion

The exhibition, curated by Edward Enninful, will highlight the decade’s ‘do it yourself’ attitude and shift focus away from the dominant Cool Britannia narrative of the time.


Media

‘The Devil Wears Prada 2’ Returns With Fun, Fashion and ‘Uncertainty of the Moment’

The sequel brings back the flash and fashion of the original film but also offers insight into a transformed media landscape.

Media

‘The Devil Wears Prada 2’ Returns With Fun, Fashion and ‘Uncertainty of the Moment’

The sequel brings back the flash and fashion of the original film but also offers insight into a transformed media landscape.


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Beauty

Jacob Elordi Named Bleu de Chanel Ambassador

The ‘Euphoria’ actor is the newest face of Chanel’s flagship men’s fragrance franchise, which will debut a new campaign this May.

Beauty

Jacob Elordi Named Bleu de Chanel Ambassador

The ‘Euphoria’ actor is the newest face of Chanel’s flagship men’s fragrance franchise, which will debut a new campaign this May.


Beauty

‘An Element of Exploitation’: The World of TikTok Child Skincare Influencers

Experts say regulation of child influencers sits in a legal grey area as children promote products on social media.

Beauty

‘An Element of Exploitation’: The World of TikTok Child Skincare Influencers

Experts say regulation of child influencers sits in a legal grey area as children promote products on social media.


Beauty

‘Euphoria’ and Half Magic Launch Makeup Collection

The hit HBO show’s lead makeup artist Donni Davy spoke exclusively to The Business of Beauty about how she brought ‘Euphoria’ makeup to market — and why it took so long.

Beauty

‘Euphoria’ and Half Magic Launch Makeup Collection

The hit HBO show’s lead makeup artist Donni Davy spoke exclusively to The Business of Beauty about how she brought ‘Euphoria’ makeup to market — and why it took so long.


Workplace & Talent

Does Your Brand Need a Chief AI Officer?

The role is one of several new titles that are becoming increasingly common in fashion’s senior ranks, as the industry pivots to face new challenges and opportunities.

Workplace & Talent

Does Your Brand Need a Chief AI Officer?

The role is one of several new titles that are becoming increasingly common in fashion’s senior ranks, as the industry pivots to face new challenges and opportunities.