entertainment

‘An Element of Exploitation’: The World of TikTok Child Skincare Influencers

Experts say regulation of child influencers sits in a legal grey area as children promote products on social media.

‘Euphoria’ and Half Magic Launch Makeup Collection

The hit HBO show’s lead makeup artist Donni Davy spoke exclusively to The Business of Beauty about how she brought ‘Euphoria’ makeup to market — and why it took so long.

Does Your Brand Need a Chief AI Officer?

The role is one of several new titles that are becoming increasingly common in fashion’s senior ranks, as the industry pivots to face new challenges and opportunities.

The Debrief | How Fashion Brands Are Winning the Winter Olympics

Strict Olympic marketing rules are forcing brands to get creative. BoF reporters Haley Crawford and Mike Sykes explain how fashion labels are turning the Winter Games into a global advertising moment for winterwear. Plus, they talk about Bad Bunny and all the other fashion moments at the Super Bowl.

Exclusive: InStyle Taps Julia Fox for New Social Media Series

Following the success of its first foray into episodic social media content, 'The Intern,' the publication is launching its second series called ‘The Boss’ with a famous face at the centre

The Two Sides of Bad Bunny’s Super Bowl Fashion Choices

Bad Bunny took the fashion world by surprise by wearing Zara for the Super Bowl halftime show. For some, that was a big disappointment.

Bad Bunny Turns Super Bowl Halftime Into Puerto Rican Love Letter

Wearing a cream-coloured Zara suit and his new Adidas signature sneaker, the BadBo 1.0, the Puerto-Rican singer delivered a vibrant homage to his home.

How Fashion Is Breaking Through the Super Bowl Noise

Building on fashion’s breakout Super Bowl in 2025, brands are getting even more creative in how they show up this year as the frenzy around the Big Game reaches new heights.

Exclusive: The NFL’s Abercrombie Partnership Faces the Super Bowl Test

NFL commissioner Roger Goodell and Abercrombie & Fitch CEO Fran Horowitz spoke to The Business of Fashion about their fashion strategy designed to deepen fandom and cultural relevance while expanding the league’s commercial playbook.

Why a Nice Tuxedo Doesn’t Cut It on the Red Carpet Anymore

Hollywood’s leading men are trading unassuming tailoring for a playful, but still refined, approach to event dressing.

The Men on the 2026 Grammys 2026 Red Carpet

This Week: Fashion’s Biggest Sports Week Ever (Until the Next One)

Thom Browne, Abercrombie & Fitch and Tecovas are among the brands with Super Bowl activations. Meanwhile, the Winter Olympics kick off in Milan.