Alexandre Arnault Joins Nike’s Board of Directors
The LVMH executive joins Nike’s board as the sportswear giant prepares to be removed from the S&P 100 index after nearly two decades.
entertainment
Marketing
How Fashion Picks Its Hip-Hop Style Icons
As fashion continues to tap into hip-hop for celeb marketing opportunities, it is searching for fresh faces beyond the same superstar partnerships.
How Fashion Picks Its Hip-Hop Style Icons
As fashion continues to tap into hip-hop for celeb marketing opportunities, it is searching for fresh faces beyond the same superstar partnerships.
Creative Class
The BoF Podcast | DJ Black Coffee on Breaking Barriers and Building Global Credibility
At BoF VOICES 2025, the South African DJ speaks with BoF founder Imran Amed about his path to global success and how he is reshaping perceptions of Africa through music, fashion and talent development.
The BoF Podcast | DJ Black Coffee on Breaking Barriers and Building Global Credibility
At BoF VOICES 2025, the South African DJ speaks with BoF founder Imran Amed about his path to global success and how he is reshaping perceptions of Africa through music, fashion and talent development.
Media
Beyoncé, Nicole Kidman and Venus Williams to Co-Chair 2026 Met Gala
The event, set for May. 4 of next year, will focus on the theme ‘Costume Art.’
Beyoncé, Nicole Kidman and Venus Williams to Co-Chair 2026 Met Gala
The event, set for May. 4 of next year, will focus on the theme ‘Costume Art.’
Luxury
How Sound System Culture Took Over UK Art and Fashion
Starting in Jamaica in the 1950s, sound system culture has become a feature of artistic spaces.
How Sound System Culture Took Over UK Art and Fashion
Starting in Jamaica in the 1950s, sound system culture has become a feature of artistic spaces.
Global Markets
Luxury’s High-Stakes Gamble on China’s Mini-Dramas
Brands like Loewe are betting on the craze for bite-sized soap operas, testing how far they can stretch mass-market entertainment without undermining their prestige positioning.
Luxury’s High-Stakes Gamble on China’s Mini-Dramas
Brands like Loewe are betting on the craze for bite-sized soap operas, testing how far they can stretch mass-market entertainment without undermining their prestige positioning.
Media
Fourth ‘Vogue World’ Reimagines Hollywood’s Lost Magic
The Los Angeles iteration of Vogue’s annual runway entertainment event aimed to revitalise the city’s beleaguered film industry through fashion tie-ups.
Fourth ‘Vogue World’ Reimagines Hollywood’s Lost Magic
The Los Angeles iteration of Vogue’s annual runway entertainment event aimed to revitalise the city’s beleaguered film industry through fashion tie-ups.
Marketing
How Favorite Daughter Benefitted From the Netflix Effect
The womenswear business, which has crossed $100 million in annual sales, has tapped the power of pop culture thanks to its appearances on Netflix’s “Nobody Wants This,” created and written by Erin Foster, one of the brand’s founders.
How Favorite Daughter Benefitted From the Netflix Effect
The womenswear business, which has crossed $100 million in annual sales, has tapped the power of pop culture thanks to its appearances on Netflix’s “Nobody Wants This,” created and written by Erin Foster, one of the brand’s founders.
Beauty
‘Gilmore Girls’ and the Art of Nostalgia Marketing
With a 'Gilmore Girls' collaboration, Bliss continues its strategy to court Millennial and Gen-X shoppers; in a marketplace increasingly saturated by Y2K references, it may take more than a beloved name to win them over.
‘Gilmore Girls’ and the Art of Nostalgia Marketing
With a 'Gilmore Girls' collaboration, Bliss continues its strategy to court Millennial and Gen-X shoppers; in a marketplace increasingly saturated by Y2K references, it may take more than a beloved name to win them over.
Fashion Week
H&M Makes London Fashion Week Return Amid Brand Revamp
The brand’s first runway show in seven years marks its latest effort to demonstrate its fashion chops, as it struggles to carve out a distinct position in a crowded market.
H&M Makes London Fashion Week Return Amid Brand Revamp
The brand’s first runway show in seven years marks its latest effort to demonstrate its fashion chops, as it struggles to carve out a distinct position in a crowded market.
Luxury
Shrinking Audiences, a Cash Crisis and Rivals on the Rise: What’s Gone Wrong at Tate?
The museum group is struggling with its identity – while the National Gallery is not only thriving but expanding into modern art.
Shrinking Audiences, a Cash Crisis and Rivals on the Rise: What’s Gone Wrong at Tate?
The museum group is struggling with its identity – while the National Gallery is not only thriving but expanding into modern art.
Marketing
Why Brands Are Creating Their Own TV Shows
As brands seek new ways of connecting with ad-weary consumers, they are experimenting with series-style content that allows them to lean into humour, tell more elaborate stories and keep customers engaged over time.
Why Brands Are Creating Their Own TV Shows
As brands seek new ways of connecting with ad-weary consumers, they are experimenting with series-style content that allows them to lean into humour, tell more elaborate stories and keep customers engaged over time.
Marketing
Brands Are Using OnlyFans Stars to Make Sex Sell, Again
After years of risk aversion, brands are returning to more sex-centric advertising. The new twist on the age-old tactic incorporates everything from OnlyFans creators to steamy novels.
Brands Are Using OnlyFans Stars to Make Sex Sell, Again
After years of risk aversion, brands are returning to more sex-centric advertising. The new twist on the age-old tactic incorporates everything from OnlyFans creators to steamy novels.
The News in Brief
Matthieu Blazy, Sarah Burton, Haider Ackermann Among Nominees for BFC Designer of the Year
The Fashion Awards ceremony, set for Nov. 30, will also recognise the BFC’s second Vanguard award recipient, recognising emerging British design talent.
Supergoop Announces Chief Commercial Officer
The sunscreen label has appointed former Coty executive Jamie Parker to the newly created role as it gears up to become a “global skin health company.”
Mytheresa Owner’s Sales Rise as Ultra Wealthy Keep Shopping
LuxExperience posted a rise in sales as the luxury multibrand platform’s strategy of catering to the ultra wealthy helped it navigate a difficult environment for high-end fashion.
The Independents Acquires Production Studio Smuggler
The global collective has brought film studio Smuggler under its umbrella to bolster its entertainment capabilities.
L’Oréal Steals French Stock Market Crown From LVMH
The cosmetics group became France’s most valuable listed company on Tuesday, the first time since 2017 that a non-luxury company has claimed the top spot at the end of a trading day.
Authentic Brands Targets Creator Economy, Eyes Public Offering
The licensor could pursue an IPO as early as the first half of next year.
Vogue Mexico and Latin America Editor-in-Chief Karla Martinez de Salas to Step Down
The industry veteran is joining Latino-focused media platform Avance Global to establish a new lifestyle brand that will span fashion, design, travel, food, culture and entertainment.