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Sports

The Fashion Revival of Basketball Sneakers

A wave of new performance basketball sneakers featuring fresh designs has shoppers once again considering the category for fashion and not just for wear on the court.

Sports

The Fashion Revival of Basketball Sneakers

A wave of new performance basketball sneakers featuring fresh designs has shoppers once again considering the category for fashion and not just for wear on the court.


Partner Content

How Getty Images Is Evolving for a New Era of Content

The visual media company is expanding its offering beyond news, stock and archival content to become a strategic partner to the likes of, L’Oréal, Dior, the Met Gala and amFAR gala. Now, BoF sits down with Getty Images’ senior director of entertainment content and partnerships, Lisa Marie Rae, to learn more about how the company is co-creating cinematic campaigns and helping brands craft compelling narratives.

Partner Content

How Getty Images Is Evolving for a New Era of Content

The visual media company is expanding its offering beyond news, stock and archival content to become a strategic partner to the likes of, L’Oréal, Dior, the Met Gala and amFAR gala. Now, BoF sits down with Getty Images’ senior director of entertainment content and partnerships, Lisa Marie Rae, to learn more about how the company is co-creating cinematic campaigns and helping brands craft compelling narratives.


Beauty

MAC’s Plan to Win: Lip Oil and Nepo Babies

The Estée Lauder-owned cosmetics label’s latest campaign casts Amelia Gray, Francesca Scorsese and Zaya Wade to promote “Lipglass Air,” a follow-up to MAC’s best-selling Lipglass.

Beauty

MAC’s Plan to Win: Lip Oil and Nepo Babies

The Estée Lauder-owned cosmetics label’s latest campaign casts Amelia Gray, Francesca Scorsese and Zaya Wade to promote “Lipglass Air,” a follow-up to MAC’s best-selling Lipglass.


Beauty

The Met’s Madame X-Rated Opportunity

Art museums like the Met make $50 million per year in retail revenue. What happens when beauty brands try to exit through the gift shop?

Beauty

The Met’s Madame X-Rated Opportunity

Art museums like the Met make $50 million per year in retail revenue. What happens when beauty brands try to exit through the gift shop?


Marketing

Is There Room on the Oscars Red Carpet for Emerging Designers?

A red carpet presence helps build legitimacy, awareness and credibility — but as luxury giants spend big and young designers closely watch their budgets in a touch market, many are reworking their approaches to celebrity dressing.

Marketing

Is There Room on the Oscars Red Carpet for Emerging Designers?

A red carpet presence helps build legitimacy, awareness and credibility — but as luxury giants spend big and young designers closely watch their budgets in a touch market, many are reworking their approaches to celebrity dressing.


Marketing

Ray-Ban Names A$AP Rocky Its First Creative Director

The hip-hop artist’s first collection for the EssilorLuxottica-owned eyewear label debuts in April.

Marketing

Ray-Ban Names A$AP Rocky Its First Creative Director

The hip-hop artist’s first collection for the EssilorLuxottica-owned eyewear label debuts in April.


Partner Content

Drest’s Lucy Yeomans on the Next Iteration of Fashion Gaming

Following a $19.1 million investment in June 2023, the fashion styling mobile app has relaunched as a unique marketing tool using storytelling to reform product discovery and aid customer acquisition for its 260 luxury brand partners in fashion, beauty and lifestyle.

Partner Content

Drest’s Lucy Yeomans on the Next Iteration of Fashion Gaming

Following a $19.1 million investment in June 2023, the fashion styling mobile app has relaunched as a unique marketing tool using storytelling to reform product discovery and aid customer acquisition for its 260 luxury brand partners in fashion, beauty and lifestyle.


Marketing

This Week: BAFTAs, F1 and London Fashion Week

Sports and film will keep the hype machine going in the gap between New York and London shows.

Marketing

This Week: BAFTAs, F1 and London Fashion Week

Sports and film will keep the hype machine going in the gap between New York and London shows.


Luxury

Why Louis Vuitton Went Back to Murakami

Plus, Hollywood versus Silicon Valley, Frieze and the Oscars after the LA fires, Spotify enters video with The Weeknd, and more from arts columnist Marc Spiegler.

Luxury

Why Louis Vuitton Went Back to Murakami

Plus, Hollywood versus Silicon Valley, Frieze and the Oscars after the LA fires, Spotify enters video with The Weeknd, and more from arts columnist Marc Spiegler.


Luxury

Marriott International: What Luxury Travellers Really Want

The post-pandemic travel boom may be on the wane, but in its wake it leaves a tourism market that has been utterly transformed. Tina Edmundson, president of luxury at Marriott International, explains how the hospitality giant is adapting its offerings to customers’ rapidly evolving needs.

Luxury

Marriott International: What Luxury Travellers Really Want

The post-pandemic travel boom may be on the wane, but in its wake it leaves a tourism market that has been utterly transformed. Tina Edmundson, president of luxury at Marriott International, explains how the hospitality giant is adapting its offerings to customers’ rapidly evolving needs.


Retail

TikTok’s Rivals Are Coming for Its E-Commerce Business

The platform turned viral content into a major revenue driver. With a ban on the horizon, platforms like Instagram, YouTube, and WhatNot are hoping to replicate TikTok’s blend of shopping and entertainment.

Retail

TikTok’s Rivals Are Coming for Its E-Commerce Business

The platform turned viral content into a major revenue driver. With a ban on the horizon, platforms like Instagram, YouTube, and WhatNot are hoping to replicate TikTok’s blend of shopping and entertainment.


Luxury

Why Fashion Needs the Art World More Than Ever

Art Basel Miami Beach has become a cultural tentpole that attracts America’s wealthiest and an evolving art customer base that may prove key in reversing the luxury downturn.

Luxury

Why Fashion Needs the Art World More Than Ever

Art Basel Miami Beach has become a cultural tentpole that attracts America’s wealthiest and an evolving art customer base that may prove key in reversing the luxury downturn.