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Partner Content

AI and the Future of Fashion E-Commerce Content

At BoF VOICES 2025, Pixel Moda’s president Gianni Serazzi and Etro’s chief executive Fabrizio Cardinali unpacked the opportunity in AI-assisted and AI-generated e-commerce imagery and video production to drive forward sector growth in 2026 and beyond.

Partner Content

AI and the Future of Fashion E-Commerce Content

At BoF VOICES 2025, Pixel Moda’s president Gianni Serazzi and Etro’s chief executive Fabrizio Cardinali unpacked the opportunity in AI-assisted and AI-generated e-commerce imagery and video production to drive forward sector growth in 2026 and beyond.


Beauty

Black Friday Beauty Goes Beyond the Discount

This weekend beauty brands and retailers will need to use every tool at their disposal — from AI to TikTok Shop to BNPL — to get the biggest return.

Beauty

Black Friday Beauty Goes Beyond the Discount

This weekend beauty brands and retailers will need to use every tool at their disposal — from AI to TikTok Shop to BNPL — to get the biggest return.


Partner Content

Beauty’s New Rules of Discovery Commerce

The Business of Beauty and TikTok Shop brought leading beauty executives and investors together in New York for an off-the-record discussion on the evolution of social commerce — and what it will take to build a winning creator strategy in 2026.

Partner Content

Beauty’s New Rules of Discovery Commerce

The Business of Beauty and TikTok Shop brought leading beauty executives and investors together in New York for an off-the-record discussion on the evolution of social commerce — and what it will take to build a winning creator strategy in 2026.


Beauty

The Eyelash Economy Looks to the Future

The lash category has moved on from the strip lash of yore. Those innovating to fill the gap are not only up against their competitors, but an increasing swathe of consumers forgoing lash products — including mascara — altogether.

Beauty

The Eyelash Economy Looks to the Future

The lash category has moved on from the strip lash of yore. Those innovating to fill the gap are not only up against their competitors, but an increasing swathe of consumers forgoing lash products — including mascara — altogether.


Beauty

Germany’s Essence Cosmetics Enters India

The German brand has signed an exclusive distribution partnership with Indian retailer Reliance Retail Limited to bring the mass makeup brand to the Indian market.

Beauty

Germany’s Essence Cosmetics Enters India

The German brand has signed an exclusive distribution partnership with Indian retailer Reliance Retail Limited to bring the mass makeup brand to the Indian market.


Luxury

The State of Fashion 2026: When the Rules Change

The 10th annual State of Fashion report by McKinsey & Company and BoF Insights, The Business of Fashion’s data and advisory team, reveals how changes in trade, technology and consumer behaviour will challenge businesses in 2026. Download the full report to understand the 10 themes that will shape the industry and opportunities for growth in the year ahead.

Luxury

The State of Fashion 2026: When the Rules Change

The 10th annual State of Fashion report by McKinsey & Company and BoF Insights, The Business of Fashion’s data and advisory team, reveals how changes in trade, technology and consumer behaviour will challenge businesses in 2026. Download the full report to understand the 10 themes that will shape the industry and opportunities for growth in the year ahead.


Technology

Alibaba Preps Big Revamp of Flagship AI App to Resemble ChatGPT

The Chinese e-commerce giants also plans to gradually add agentic-AI features to support shopping on platforms including its Taobao marketplace in coming months.

Technology

Alibaba Preps Big Revamp of Flagship AI App to Resemble ChatGPT

The Chinese e-commerce giants also plans to gradually add agentic-AI features to support shopping on platforms including its Taobao marketplace in coming months.


Global Markets

Worldview | Why China’s Singles’ Day Sales Lasted Longer Than Ever

This week’s round-up of global markets fashion business news also features Galeries Lafayette in India, Peruvian vicuna and Lagos Fashion Week’s prize win.

Global Markets

Worldview | Why China’s Singles’ Day Sales Lasted Longer Than Ever

This week’s round-up of global markets fashion business news also features Galeries Lafayette in India, Peruvian vicuna and Lagos Fashion Week’s prize win.


Partner Content

Inside Build in Amsterdam’s Approach to Multi-Channel Brand Building

The branding and e-commerce agency combines design, storytelling and Shopify technology to create seamless online experiences that echo the intimacy of in-store shopping.

Partner Content

Inside Build in Amsterdam’s Approach to Multi-Channel Brand Building

The branding and e-commerce agency combines design, storytelling and Shopify technology to create seamless online experiences that echo the intimacy of in-store shopping.


Sustainability

The Cost of Being Shein

The ultra-fast-fashion giant’s first permanent store opening in Paris has been a source of high drama.

Sustainability

The Cost of Being Shein

The ultra-fast-fashion giant’s first permanent store opening in Paris has been a source of high drama.


Partner Content

The Strategies Transforming Fashion and Beauty’s Customer Experience

From AI-powered personalisation to orchestrating cross-channel presence, fashion and beauty brands are deploying new strategies to build resilient, future-ready customer engagement models. BoF’s latest knowledge report, in partnership with Braze, reveals the practical approaches for building sustainable customer relationships.

Partner Content

The Strategies Transforming Fashion and Beauty’s Customer Experience

From AI-powered personalisation to orchestrating cross-channel presence, fashion and beauty brands are deploying new strategies to build resilient, future-ready customer engagement models. BoF’s latest knowledge report, in partnership with Braze, reveals the practical approaches for building sustainable customer relationships.


Technology

The Debrief | Would You Let AI Shop for You?

AI shopping agents promise to learn our tastes, style outfits and even check out on our behalf. The Debrief asks Malique Morris what it takes for these tools to move from hype to habit.

Technology

The Debrief | Would You Let AI Shop for You?

AI shopping agents promise to learn our tastes, style outfits and even check out on our behalf. The Debrief asks Malique Morris what it takes for these tools to move from hype to habit.