Puma Sales Slow Less Than Expected as Anta Partnership Advances
The German sportswear business is attempting to reboot its brand appeal to better compete with larger rivals Adidas and Nike.
Diversity & Inclusion
Latest News & Analysis
Luxury
Edward Buchanan Opens New Creative Hub in Milan
A new space called The Situation will host exhibitions and residencies and provide resources to Black, queer and other under-represented creatives.
Global Markets
Did Fendi Commit Cultural Appropriation in India? It’s Not That Simple
A reissued Baguette bag sparked outrage online after its product description failed to credit the cultural origins of its mirrored embroidery. Designer Maria Grazia Chiuri has worked for decades with the Mumbai-based artisans who make it.
Sustainability
Why So Many Fashion Brands Are Upcycling
From Miu Miu to Coach, upcycling is moving beyond sustainability capsules into mainstream fashion as brands highlight the design and uniqueness of their products as much as — if not more than — their sustainability benefits.
Retail
The Independent Retailer Built on Prioritising Black Buying Power
James Whitner’s multibrand business, which includes stores like A Ma Maniére and Social Status, is manoeuvring through a tough retail environment by serving Black communities that fashion has traditionally overlooked.
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Workplace & Talent
BoF and The Outsiders Perspective Unpack The New Talent Strategy For Global Growth
People and recruitment leaders from Chanel, Saint Laurent, Anine Bing, Puig and L’Oréal, among others, gathered at Soho House Paris for a panel unpacking why hiring global talent has become a commercial imperative.
Partner Content
Inside Tilt Beauty’s Mission to Break Accessibility Barriers
From founder storytelling to inclusive design, Tilt Beauty’s first year in business demonstrates how its core pillars of accessibility, playfulness and community can drive success in the beauty industry. Here, BoF sits down with founder Aerin Glazer.
Partner Content
RaiseFashion Designers on Balancing Scale with Creative Integrity
BoF speaks with six designers from RaiseFashion’s 2026 Masterclass — Daveed Baptiste, Greg Jackson, Haoran Li, Hiywet Mimi Girma, Mark Grattan and Olivia Cheng — on the pressure to scale prematurely. Plus, how access to the right mentorship, networks and expertise helps build businesses that last.
Partner Content
How RaiseFashion Prepares Independent Fashion Brands For AI Discoverability
BoF speaks with six designers from RaiseFashion's 2026 masterclass — Andrew Kwon, Mckenzie Liautaud, Natasha Das, Patricio Campillo, Rodney Patterson and Shao Yang — on the challenge of building discoverability in the age of AI and the distribution decisions that define an independent brand.
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Partner Content
How the RaiseFashion Masterclass Helps Brand Founders Rethink Operations
BoF speaks with seven designers from RaiseFashion’s 2026 cohort — Angelo Beato and Yamil Arbaje, Bianca Saunders, Brandon Murphy, Diarra Bousso, Dwarmis Concepción, and Reut Ringel — on navigating tariffs, supply chain complexity and the operational decisions that can make or break an independent brand.
Marketing
How to Sell Aspiration in 2026
From Nike’s controversial Boston Marathon ad to the Met Gala, brands are grappling with how to sell aspiration without alienating people in a politically charged US market. ‘Exclusivity shouldn’t be about shutting people out, but calling the right people in.’
Global Markets
Fashion Needs to Rethink Its Ramadan Formula
Middle East retailers are urging global brands to sync with customers’ rhythms during the Muslim holy month and move beyond marketing spectacle to more culturally grounded campaigns.
Fashion Week
Body Diversity on London’s Runway as Wider Industry Heads Ultra-Thin
Body diversity made a comeback at London Fashion Week thanks to emerging designers like Karoline Vitto and Phoebe English, despite a global, GLP-1-fuelled shift towards ultra-thinness.
The News in Brief
Indian Fashion Retailer Trent Jumps as Quarterly Profits, Sales Rise
The Tata Group-owned business beat expectations, shoring up confidence in its fashion business after a period of sluggish performance.
Textured Haircare Brand The Mane Choice Names New CEO
Chasity Monroe has been appointed as the label’s chief executive as it undergoes a wider brand refresh.
APR Corp’s Quarterly Revenue Doubles on Skincare, Overseas Growth
The Korean firm and Medicube owner reported third quarter revenue growth of over 100 percent, mostly attributed to the expansion of its skincare range into new markets, channels and product categories.
Swan Beauty Names Chief Makeup Artist in Residence
Celebrity-makeup artist Ash K. Holm will join the “smart” mirror brand for a year-long partnership focusing on guidance and education.
Amorepacific Third-Quarter Revenue Rises 11%, Overseas Growth Cools
Revenue growth outpaced the previous quarter in the Korean conglomerate’s domestic market, but slowed internationally.
Hearst Magazines Names Juliana Stock President
Current president Debi Chirichella will be Hearst Magazine’s next chair.
Lilly Raises Sales Forecast, Widening Lead in Obesity Market
Eli Lilly & Co. raised its full-year sales forecast as demand for its blockbuster obesity and diabetes drugs continues to surge, giving the drugmaker more momentum as it expands into pills and develops even more powerful weight-loss treatments.