L’Oréal Steals French Stock Market Crown From LVMH
The cosmetics group became France’s most valuable listed company on Tuesday, the first time since 2017 that a non-luxury company has claimed the top spot at the end of a trading day.
designers
Partner Content
How RaiseFashion Prepares Independent Fashion Brands For AI Discoverability
BoF speaks with six designers from RaiseFashion's 2026 masterclass — Andrew Kwon, Mckenzie Liautaud, Natasha Das, Patricio Campillo, Rodney Patterson and Shao Yang — on the challenge of building discoverability in the age of AI and the distribution decisions that define an independent brand.
How RaiseFashion Prepares Independent Fashion Brands For AI Discoverability
BoF speaks with six designers from RaiseFashion's 2026 masterclass — Andrew Kwon, Mckenzie Liautaud, Natasha Das, Patricio Campillo, Rodney Patterson and Shao Yang — on the challenge of building discoverability in the age of AI and the distribution decisions that define an independent brand.
Luxury
The Debrief | Inside The Swatch x Audemars Piguet Global Frenzy
As Swatch and Audemars Piguet sparked a global retail frenzy over the weekend with a $400 plastic pocket watch, BoF’s Cathaleen Chen and Mimosa Spencer dissect whether high-low collaborations democratise luxury or dilute brand equity in an industry built on exclusivity.
The Debrief | Inside The Swatch x Audemars Piguet Global Frenzy
As Swatch and Audemars Piguet sparked a global retail frenzy over the weekend with a $400 plastic pocket watch, BoF’s Cathaleen Chen and Mimosa Spencer dissect whether high-low collaborations democratise luxury or dilute brand equity in an industry built on exclusivity.
Sustainability
Why High Fashion Can’t Quit Polyester
The material may be most closely associated with fast fashion, but high-end labels depend on it heavily because of its versatility. They’re not giving it up, even as surging fossil fuel prices push up costs.
Why High Fashion Can’t Quit Polyester
The material may be most closely associated with fast fashion, but high-end labels depend on it heavily because of its versatility. They’re not giving it up, even as surging fossil fuel prices push up costs.
Fashion Week
Gucci for the People: A Times Square Takeover
Demna’s revamp of the Italian mega-label came into further focus with a cruise show staged in the middle of New York’s iconic Times Square, reports Angelo Flaccavento.
Gucci for the People: A Times Square Takeover
Demna’s revamp of the Italian mega-label came into further focus with a cruise show staged in the middle of New York’s iconic Times Square, reports Angelo Flaccavento.
Luxury
The BoF Podcast | What’s Really Happening in Luxury Right Now
In their regular conversation with System Magazine, Imran Amed and Bernstein’s Luca Solca cut through the noise on Chanel’s frenzy, Gucci’s work-in-progress reset and why the industry can no longer plan beyond the next quarter.
The BoF Podcast | What’s Really Happening in Luxury Right Now
In their regular conversation with System Magazine, Imran Amed and Bernstein’s Luca Solca cut through the noise on Chanel’s frenzy, Gucci’s work-in-progress reset and why the industry can no longer plan beyond the next quarter.
Fashion Week
Dior Goes to Hollywood a Year Into Anderson’s Revamp
The designer’s reboot of the French couture house landed in Los Angeles for a Cruise outing that was as electrifying and unresolved as ever, reports Angelo Flaccavento.
Dior Goes to Hollywood a Year Into Anderson’s Revamp
The designer’s reboot of the French couture house landed in Los Angeles for a Cruise outing that was as electrifying and unresolved as ever, reports Angelo Flaccavento.
Partner Content
How the RaiseFashion Masterclass Helps Brand Founders Rethink Operations
BoF speaks with seven designers from RaiseFashion’s 2026 cohort — Angelo Beato and Yamil Arbaje, Bianca Saunders, Brandon Murphy, Diarra Bousso, Dwarmis Concepción, and Reut Ringel — on navigating tariffs, supply chain complexity and the operational decisions that can make or break an independent brand.
How the RaiseFashion Masterclass Helps Brand Founders Rethink Operations
BoF speaks with seven designers from RaiseFashion’s 2026 cohort — Angelo Beato and Yamil Arbaje, Bianca Saunders, Brandon Murphy, Diarra Bousso, Dwarmis Concepción, and Reut Ringel — on navigating tariffs, supply chain complexity and the operational decisions that can make or break an independent brand.
Marketing
You May Monetise the Bride
As weddings become content productions with viral potential, brands, stylists and publicists are cashing in.
You May Monetise the Bride
As weddings become content productions with viral potential, brands, stylists and publicists are cashing in.
Luxury
Opinion: The Row and Phoebe Philo Are Explaining Big Bling’s Crisis
The Row and Phoebe Philo thrive as elite spenders trade overexposed mega-brands for understated, logo-free luxury, Andrea Felsted writes.
Opinion: The Row and Phoebe Philo Are Explaining Big Bling’s Crisis
The Row and Phoebe Philo thrive as elite spenders trade overexposed mega-brands for understated, logo-free luxury, Andrea Felsted writes.
Entrepreneurship
How Some Founders Are Redefining Fashion’s Idea of Success
As the pipeline to scaling a fashion business grows more precarious, some designers are ditching the pursuit of global prestige in favour of a slower approach to growth they say is more sustainable — and more fulfilling.
How Some Founders Are Redefining Fashion’s Idea of Success
As the pipeline to scaling a fashion business grows more precarious, some designers are ditching the pursuit of global prestige in favour of a slower approach to growth they say is more sustainable — and more fulfilling.
Retail
A Survival Guide for Independent Brands
Prompted by the overwhelming response to a recent briefing about the ‘industry that eats its young,’ we’ve gathered the most vital strategies from the BoF archive to help independent designers navigate today’s fraught retail landscape.
A Survival Guide for Independent Brands
Prompted by the overwhelming response to a recent briefing about the ‘industry that eats its young,’ we’ve gathered the most vital strategies from the BoF archive to help independent designers navigate today’s fraught retail landscape.
Luxury
Can Dolce & Gabbana Stay Independent?
The very strategy the Italian luxury house used to maintain its fiercely guarded independence — funding expansion through debt instead of selling equity — is putting pressure on the company as it attempts to navigate a punishing sector-wide slowdown.
Can Dolce & Gabbana Stay Independent?
The very strategy the Italian luxury house used to maintain its fiercely guarded independence — funding expansion through debt instead of selling equity — is putting pressure on the company as it attempts to navigate a punishing sector-wide slowdown.
The News in Brief
Authentic Brands Targets Creator Economy, Eyes Public Offering
The licensor could pursue an IPO as early as the first half of next year.
Vogue Mexico and Latin America Editor-in-Chief Karla Martinez de Salas to Step Down
The industry veteran is joining Latino-focused media platform Avance Global to establish a new lifestyle brand that will span fashion, design, travel, food, culture and entertainment.
Prada Revamps Milan Flagship to Cater to Top Clients and New Shoppers
The group is hoping the renovated eight-level complex can generate €100 million in annual revenue, chief executive Andrea Guerra told Reuters.
JD Sports Names New North America CEO, Chief Marketing Officer
The sneaker retailer is shaking up its North American leadership as it looks to reverse soft sales and an extended slump in the stock market.
Top Africa Clothes Retailer Pepkor Sinks on Earnings Outlook
Shares in the South African discount clothing retailer fell the most in more than three years, as an expansion into banking weighed on profit forecasts.
Kimberly-Clark Prepares Asset Sales to Win EU Nod for Kenvue Deal
The US consumer goods giant is preparing concessions to address EU antitrust concerns about its bid for Tylenol maker Kenvue that could help it win approval for the $40 billion deal, sources told Reuters.
Kevin.Murphy Appoints New CEO
The Australian hair care brand has named Elisa Fischer its new global chief executive as it looks to push deeper into international markets.