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Sustainability

Why Consumers Are Ditching Polyester for Natural Fibres

The material has become a lightning rod on social media as shoppers reject synthetics and seek out clothes made from natural fibres. The reasons go beyond consumers viewing polyester clothing as cheap or poor quality.

Sustainability

Why Consumers Are Ditching Polyester for Natural Fibres

The material has become a lightning rod on social media as shoppers reject synthetics and seek out clothes made from natural fibres. The reasons go beyond consumers viewing polyester clothing as cheap or poor quality.


Beauty

Are There Too Many Beauty Sales?

As Prime Day stretches into Prime Week, and retailers crowd the calendar with overlapping promotions, beauty brands are rethinking how to discount without eroding their long-term value.

Beauty

Are There Too Many Beauty Sales?

As Prime Day stretches into Prime Week, and retailers crowd the calendar with overlapping promotions, beauty brands are rethinking how to discount without eroding their long-term value.


Luxury

Luxury Clients Want Meaning More Than Status

The era of buying luxury purely for status and visibility is giving way to something more personal, centred on identity, connection and self-expression, according to BoF Insights and McKinsey’s report ‘Face to Face With Luxury Clients.’

Luxury

Luxury Clients Want Meaning More Than Status

The era of buying luxury purely for status and visibility is giving way to something more personal, centred on identity, connection and self-expression, according to BoF Insights and McKinsey’s report ‘Face to Face With Luxury Clients.’


Luxury

Face to Face With Luxury Clients

After a prolonged slowdown, luxury is gradually returning to growth, led by the US and China. Drawing on a survey of more than 2,000 clients and dozens of interviews across both markets, The Business of Fashion and McKinsey & Company find in the latest edition in our State of Fashion series a base of customers with increasingly distinct local preferences that nonetheless share an overarching desire for emotional connection.

Luxury

Face to Face With Luxury Clients

After a prolonged slowdown, luxury is gradually returning to growth, led by the US and China. Drawing on a survey of more than 2,000 clients and dozens of interviews across both markets, The Business of Fashion and McKinsey & Company find in the latest edition in our State of Fashion series a base of customers with increasingly distinct local preferences that nonetheless share an overarching desire for emotional connection.


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Partner Content

How Creative Promotions Are Reshaping Customer Engagement

Talon.One’s ‘Creative Currencies in Promotions’ explores how brands are moving beyond traditional discounting and using promotions to create stronger customer engagement, emotional connection and long-term loyalty. Here, BoF shares key extracts from the report, alongside analysis of the shifts reshaping promotional strategy.

Partner Content

How Creative Promotions Are Reshaping Customer Engagement

Talon.One’s ‘Creative Currencies in Promotions’ explores how brands are moving beyond traditional discounting and using promotions to create stronger customer engagement, emotional connection and long-term loyalty. Here, BoF shares key extracts from the report, alongside analysis of the shifts reshaping promotional strategy.


Sustainability

Why Fashion Is Falling Behind on Its Climate Targets

While H&M and Kering have cut emissions by more than a third, the majority of fashion’s biggest brands remain behind the schedule they set for themselves.

Sustainability

Why Fashion Is Falling Behind on Its Climate Targets

While H&M and Kering have cut emissions by more than a third, the majority of fashion’s biggest brands remain behind the schedule they set for themselves.


Workplace & Talent

Executive Memo | How to Redesign Your Organisation for AI

Artificial intelligence is changing how businesses operate as employees become more self-sufficient and routine work is increasingly automated. To build companies that thrive in this new paradigm, fashion executives must rethink leadership structures, talent pipelines and decision-making processes.

Workplace & Talent

Executive Memo | How to Redesign Your Organisation for AI

Artificial intelligence is changing how businesses operate as employees become more self-sufficient and routine work is increasingly automated. To build companies that thrive in this new paradigm, fashion executives must rethink leadership structures, talent pipelines and decision-making processes.


Sustainability

Why Traceability Is Becoming a Business Requirement for Fashion Brands

With the US, EU and Canada introducing measures on forced labour in supply chains, traceability is no longer just a sustainability initiative but a necessity for market access.

Sustainability

Why Traceability Is Becoming a Business Requirement for Fashion Brands

With the US, EU and Canada introducing measures on forced labour in supply chains, traceability is no longer just a sustainability initiative but a necessity for market access.


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Hair Care

Opinion: Beauty Inflation Is Hair Care’s Opportunity

The beauty industry is experiencing a new wave of demand for affordable treats, and salon-grade hair treatments used at home are emerging as a key part of the trend, writes Bloomberg’s Andrea Felsted.

Hair Care

Opinion: Beauty Inflation Is Hair Care’s Opportunity

The beauty industry is experiencing a new wave of demand for affordable treats, and salon-grade hair treatments used at home are emerging as a key part of the trend, writes Bloomberg’s Andrea Felsted.


Marketing

Can Fashion Move Beyond Vanity Metrics?

Visibility matters, but as metrics like ‘media impact value’ come under scrutiny, analytics providers including Launchmetrics and CreatorIQ are evolving their toolsets to measure brand moments beyond impressive-sounding numbers that don’t tie back to key business outcomes.

Marketing

Can Fashion Move Beyond Vanity Metrics?

Visibility matters, but as metrics like ‘media impact value’ come under scrutiny, analytics providers including Launchmetrics and CreatorIQ are evolving their toolsets to measure brand moments beyond impressive-sounding numbers that don’t tie back to key business outcomes.


Marketing

Can Gap Keep Up Its Hot Streak?

Gap’s brand strategy is leading on culture but trailing on the fundamentals that endure beyond marketing moments, according to the latest analysis by BoF Insights.

Marketing

Can Gap Keep Up Its Hot Streak?

Gap’s brand strategy is leading on culture but trailing on the fundamentals that endure beyond marketing moments, according to the latest analysis by BoF Insights.


Sustainability

The Impact of War on Fashion’s Supply Chain

Textile hubs are already feeling the cascading risks of the conflict in Iran as Washington ramps up forced labour probes to revive tariffs, while decarbonisation in fashion’s factories might finally have a standard to go off of.

Sustainability

The Impact of War on Fashion’s Supply Chain

Textile hubs are already feeling the cascading risks of the conflict in Iran as Washington ramps up forced labour probes to revive tariffs, while decarbonisation in fashion’s factories might finally have a standard to go off of.