Jonathan Cohen Joins J. Mendel as Resident Designer
The New York-based designer is tasked with reviving the 156-year-old luxury fashion house, which filed for Chapter 11 bankruptcy in 2018.
Data
Latest News & Analysis
Sports
Report | Inside Fashion & Sports E-Commerce: Focusing on What Matters
This new flagship report reveals that fashion and sports leaders are chasing what’s new in e-commerce while fundamental challenges remain unresolved. Based on surveys of 10,000 consumers and 150 senior leaders across the UK, Germany, France, Italy and Spain, it shows brands and retailers where to focus to innovate without losing sight of what drives success.
Report | Inside Fashion & Sports E-Commerce: Focusing on What Matters
This new flagship report reveals that fashion and sports leaders are chasing what’s new in e-commerce while fundamental challenges remain unresolved. Based on surveys of 10,000 consumers and 150 senior leaders across the UK, Germany, France, Italy and Spain, it shows brands and retailers where to focus to innovate without losing sight of what drives success.
Retail
ShopMy Might Be Bringing Affiliate Links Into Your Group Chats
ShopMy, fashion’s favoured affiliate marketing platform, lets shoppers make money off their friends.
ShopMy Might Be Bringing Affiliate Links Into Your Group Chats
ShopMy, fashion’s favoured affiliate marketing platform, lets shoppers make money off their friends.
Retail
Everyone Is Fighting for Affiliate Commissions. Who Deserves Them?
A new investigation accusing ShopMy of instructing retail partners to prioritise its referrals and cancel commissions to other platforms underscores the growing competition in affiliate marketing — and raises questions about long-accepted practices in the fast-growing space.
Everyone Is Fighting for Affiliate Commissions. Who Deserves Them?
A new investigation accusing ShopMy of instructing retail partners to prioritise its referrals and cancel commissions to other platforms underscores the growing competition in affiliate marketing — and raises questions about long-accepted practices in the fast-growing space.
Media
France’s Top Court Blocks Social Media Ban for Under-15s
France’s top court on Friday blocked a bill banning social media access for under-15s, saying it infringed upon freedom of expression.
France’s Top Court Blocks Social Media Ban for Under-15s
France’s top court on Friday blocked a bill banning social media access for under-15s, saying it infringed upon freedom of expression.
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Sustainability
Can You Trust AI to Tell You Which Brands Are Sustainable?
A BoF analysis of recommendations by ChatGPT, Claude and Gemini found that brands' online reputations and how users phrase their questions matters more than actual environmental performance.
Can You Trust AI to Tell You Which Brands Are Sustainable?
A BoF analysis of recommendations by ChatGPT, Claude and Gemini found that brands' online reputations and how users phrase their questions matters more than actual environmental performance.
Beauty
Unlocking the Ultimate Online Beauty Community
A first-of-its-kind report from Reddit maps the platform’s raw and expansive beauty community. The platform hopes it will be a tool for brands and beauty lovers alike.
Unlocking the Ultimate Online Beauty Community
A first-of-its-kind report from Reddit maps the platform’s raw and expansive beauty community. The platform hopes it will be a tool for brands and beauty lovers alike.
Technology
The Reason Your AI Investments Aren’t Paying Off
Investment in artificial intelligence promises to help fashion companies work faster, smarter and more efficiently, but one key obstacle stands in the way of good returns.
The Reason Your AI Investments Aren’t Paying Off
Investment in artificial intelligence promises to help fashion companies work faster, smarter and more efficiently, but one key obstacle stands in the way of good returns.
Marketing
Stone Island’s CEO on Growing a Brand Without Selling Out
Robert Triefus believes his role as a brand leader is not to invent authenticity. It is to protect it and leave it stronger than it is found. Two years of brand tracking with BoF's advisory team, BoF Insights, confirmed Stone Island could grow without losing the authenticity that has defined it for more than four decades.
Stone Island’s CEO on Growing a Brand Without Selling Out
Robert Triefus believes his role as a brand leader is not to invent authenticity. It is to protect it and leave it stronger than it is found. Two years of brand tracking with BoF's advisory team, BoF Insights, confirmed Stone Island could grow without losing the authenticity that has defined it for more than four decades.
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Sustainability
Why Consumers Are Ditching Polyester for Natural Fibres
The material has become a lightning rod on social media as shoppers reject synthetics and seek out clothes made from natural fibres. The reasons go beyond consumers viewing polyester clothing as cheap or poor quality.
Why Consumers Are Ditching Polyester for Natural Fibres
The material has become a lightning rod on social media as shoppers reject synthetics and seek out clothes made from natural fibres. The reasons go beyond consumers viewing polyester clothing as cheap or poor quality.
Beauty
Are There Too Many Beauty Sales?
As Prime Day stretches into Prime Week, and retailers crowd the calendar with overlapping promotions, beauty brands are rethinking how to discount without eroding their long-term value.
Are There Too Many Beauty Sales?
As Prime Day stretches into Prime Week, and retailers crowd the calendar with overlapping promotions, beauty brands are rethinking how to discount without eroding their long-term value.
Luxury
Luxury Clients Want Meaning More Than Status
The era of buying luxury purely for status and visibility is giving way to something more personal, centred on identity, connection and self-expression, according to BoF Insights and McKinsey’s report ‘Face to Face With Luxury Clients.’
Luxury Clients Want Meaning More Than Status
The era of buying luxury purely for status and visibility is giving way to something more personal, centred on identity, connection and self-expression, according to BoF Insights and McKinsey’s report ‘Face to Face With Luxury Clients.’
Luxury
Face to Face With Luxury Clients
After a prolonged slowdown, luxury is gradually returning to growth, led by the US and China. Drawing on a survey of more than 2,000 clients and dozens of interviews across both markets, The Business of Fashion and McKinsey & Company find in the latest edition in our State of Fashion series a base of customers with increasingly distinct local preferences that nonetheless share an overarching desire for emotional connection.
Face to Face With Luxury Clients
After a prolonged slowdown, luxury is gradually returning to growth, led by the US and China. Drawing on a survey of more than 2,000 clients and dozens of interviews across both markets, The Business of Fashion and McKinsey & Company find in the latest edition in our State of Fashion series a base of customers with increasingly distinct local preferences that nonetheless share an overarching desire for emotional connection.
The News in Brief
Signet Lifts View as Cautious Consumers Splurge on Jewellery
The Jared, Kay and Zales owner raised its outlook for the second time this year as demand for jewellery remains resilient even as shoppers pull back on spending elsewhere.
The CFDA Names Anthony Vaccarello International Designer of the Year, Unveils 2026 Award Nominees
Prize alum Rachel Scott of Diotima is nominated for Womenswear Designer of the Year again, while 2013 winners Dao-Yi Chow and Maxwell Osborne of Public School are nominated for Menswear Designer of the Year.
European Luxury Stocks Face a Tough Second Half, HSBC Says
HSBC analysts downgraded LVMH and Burberry to hold as they said the second half of the year looks harder for soft luxury to navigate.
Richemont Promotes Johann Rupert’s Son in Succession Plan
The Swiss luxury group appointed Anton Rupert, 39, as non-executive co-deputy chairman in charge of creative and commercial direction, signaling a long-awaited succession plan for founder Johann Rupert is underway.
Zara Owner’s Sales Grow, But Profit Disappoints As Expenses Mount
Inditex’s sales growth accelerated at the start of the third quarter as it continued to outpace rivals, but rising depreciation charges ate into profits.
Theory Appoints James Kelly Global CEO
A veteran at Fast Retailing, Kelly previously held the role of US chief financial officer at the brand.
Nike Shareholders Reject Climate Proposal Backed by Norway Wealth Fund
The proposal urged more transparency about the company’s climate goals, including the disclosure of details on how the sportswear maker intends to achieve emissions-reduction targets.