Mike Ashley’s Frasers Says It’s Taken Control of Hugo Boss
The British retail group has pushed its stake in the German apparel brand above 50 percent in a move that will turn Hugo Boss into a subsidiary of Frasers.
Data
Latest News & Analysis
Retail
How Babies Became Luxury’s New Aspirational Category
Parents may be having fewer kids, but they’re not skimping on them. As traditional luxury loses its lustre, premium strollers, carriers and other baby gear are the latest markers of wealth and taste.
Technology
How Fashion Brands Get AI Visibility Right
Getting AI to understand a brand does not guarantee it will recommend it. Drawing on data from BoF Insights Brand Pulse, new analysis of 120 fashion brands reveals how companies can improve their visibility and representation across ChatGPT, Claude and Gemini.
Retail
The E-Commerce Basics Brands Need to Get Right
Brands may be racing to invest in new technology, but the biggest barrier to online sales is far more basic, finds BoF Insights and Amazon Fashion & Sports’ latest report ‘Inside Fashion & Sports E-Commerce.’
Luxury
US Luxury Spending Slows, Citi Data Shows
US credit card spending on luxury brands fell for a third consecutive month in September, according to data from Citi.
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Partner Content
How to Make Customer Interactions More Meaningful at Scale
At a leadership breakfast during Paris Fashion Week, executives from Dior, Balenciaga, Jacquemus, Kering, Sessun and more joined BoF and Klaviyo to discuss the urgency to drive loyalty in a fragmented market.
Retail
Why Storytelling Is Brands’ Biggest E-Commerce Advantage
The brands earning shopper attention online are investing in content and cultural moments that entertain before they sell, finds BoF Insights and Amazon Fashion & Sports’ latest report ‘Inside Fashion & Sports E-Commerce.’
Sports
Inside Fashion & Sports E-Commerce: Focusing on What Matters
This new flagship report reveals that fashion and sports leaders are chasing what’s new in e-commerce while fundamental challenges remain unresolved. Based on surveys of 10,000 consumers and 150 senior leaders across the UK, Germany, France, Italy and Spain, it shows brands and retailers where to focus to innovate without losing sight of what drives success.
Retail
ShopMy Might Be Bringing Affiliate Links Into Your Group Chats
ShopMy, fashion’s favoured affiliate marketing platform, lets shoppers make money off their friends.
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Retail
Everyone Is Fighting for Affiliate Commissions. Who Deserves Them?
A new investigation accusing ShopMy of instructing retail partners to prioritise its referrals and cancel commissions to other platforms underscores the growing competition in affiliate marketing — and raises questions about long-accepted practices in the fast-growing space.
Media
France’s Top Court Blocks Social Media Ban for Under-15s
France’s top court on Friday blocked a bill banning social media access for under-15s, saying it infringed upon freedom of expression.
Sustainability
Can You Trust AI to Tell You Which Brands Are Sustainable?
A BoF analysis of recommendations by ChatGPT, Claude and Gemini found that brands' online reputations and how users phrase their questions matters more than actual environmental performance.
Beauty
Unlocking the Ultimate Online Beauty Community
A first-of-its-kind report from Reddit maps the platform’s raw and expansive beauty community. The platform hopes it will be a tool for brands and beauty lovers alike.
The News in Brief
Shein Agrees to Pay $100 Million to Settle US FTC Probe
The settlement, equivalent to 44 percent of the ultra fast-fashion company’s second-quarter profit, is the latest blow amid regulatory and tax crackdowns in Europe and the US that have hampered Shein’s growth.
Kering Drops 12% as Luxury Braces for Tough Winter
The recovery long promised by luxury brands seems nowhere in sight, as the expansion of war in the Middle East, along with China’s tax crackdown on the wealthy, piled further pressure on the world’s biggest luxury conglomerates in the third quarter, and executives buckled in for a tough winter.
UK Retail Sales Fall 0.4% in September, More Than Forecast
Sales fell in September as above-average temperatures hit demand for autumn clothing.
Elle Launches Moroccan Edition
Hitting newsstands in October, the magazine marks Elle’s 51st international edition, published under licence by the Geomedia group.
David’s Bridal Plans Spinoff and IPO of AI Wedding Planning Platform Pearl
Pearl, a subsidiary of David’s Bridal, will own David’s Bridal and license its intellectual property back to the bridalwear brand. David’s Bridal CEO Kelly Cook will serve as Pearl’s CEO.
L’Oréal Sales Beat Expectations as Premium Products Surge
The French giant handily beat expectations on strong demand for hair products at salons and premium skincare from its dermatological division.
P&G Beats Revenue Estimates, Flags Bigger Hit to Annual Profit
The maker of Pantene shampoo was helped by strong personal care demand, but expects higher commodity costs to reduce profit by about $1.4 billion this year.