Skip to main content

Apparel

Latest News & Analysis
Retail

Beyond Hype: Scarcity Shoppers Can Believe In

Brands are finding success with products that are scarce because of real constraints, such as the materials and craftsmanship involved, as consumers tire of chasing limited drops engineered to sell out.


Retail

Cashing In on the Denim Boom Is Harder Than It Looks

Brands from Jenni Kayne to Fabletics have flooded into the category in recent months, but breaking through requires an obsessive attention to fit and a distinctive point of view.


Sports

A Critical Gut Check for Sportswear

The next two weeks will be a bellwether for sportswear as a run of earnings reports are published by some of the industry’s giants.


Retail

Fashion’s Next Growth Opportunity Isn’t Gen Z

Brands like Evereve, Ulla Johnson and Frances Valentine are courting older shoppers with spending power and brand loyalty, without sacrificing their youth appeal.


ADVERTISEMENT

Retail

Victoria’s Secret Straddles the Line Between Past and Present

The lingerie label is courting younger, digitally native customers through a YouTube docuseries, theatre screenings and live show access, while preserving the sexiness that made it iconic.


Sustainability

Fashion’s Big Climate Wins

Some of fashion’s biggest brands have started to drive down their planet-warming emissions as proven solutions roll out across the supply chain.


Retail

How Babies Became Luxury’s New Aspirational Category

Parents may be having fewer kids, but they’re not skimping on them. As traditional luxury loses its lustre, premium strollers, carriers and other baby gear are the latest markers of wealth and taste.


Activewear

Lululemon Makes Changes to Fabric Team After See-Through Mishaps

The changes at the leggings maker come after a customer backlash over quality issues.


ADVERTISEMENT

Global Markets

Dongliang Wants to Be Luxury’s Gateway to China

The retailer’s rigorously curated and cultured approach has already made it stockist-of-choice for labels from The Row to Phoebe Philo. Now it aims to help Western brands build their own retail presence in China.


Retail

What’s Driving Mike Ashley’s Fashion Dealmaking?

Frasers Group is expanding its holdings in luxury and retail brands, but what it wants from those investments is not always clear.


Retail

The E-Commerce Basics Brands Need to Get Right

Brands may be racing to invest in new technology, but the biggest barrier to online sales is far more basic, finds BoF Insights and Amazon Fashion & Sports’ latest report ‘Inside Fashion & Sports E-Commerce.’


Retail

Levi’s Growth Slows After Marketing Misstep

The company lost out in its third quarter because of a decision to market baggy jeans over low rise, but still raised its sales outlook for the year.