Gucci
Gucci is an ltalian luxury fashion brand owned by Kering and founded by Guccio Gucci in Florence, Italy in 1921.
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Gucci Gloom
This week in luxury, Art Basel Paris was cut short by lingering civil unrest and Gucci owner Kering scrapped its guidance for a return to growth in 2026.
Kering Sales Down 1% as China Weighs on Gucci Revamp
Gucci sales fell 6 percent on a comparable basis as falling demand in China sent turnaround efforts backwards. Retail sales grew 2 percent at the group’s other fashion brands.
How Independent Thinking Powered the Spring/Summer 2027 Shows
Tim Blanks joins Imran Amed on The BoF Podcast to discuss why the season’s strongest statements — from Erdem and Simone Rocha in London to Rick Owens, Miuccia Prada and Matthieu Blazy at Chanel — came from designers acting on conviction rather than consensus.
Has Demna Solved Gucci’s Identity Crisis?
For the last twelve months, the designer has played therapist to the brand’s ‘multiple personality disorder.’ This latest session for Spring/Summer 2027 was a breakthrough.
Why Luxury Shares Are (Mostly) Suffering
LVMH and Kering have seen their post-pandemic gains vanish and Hermès has taken a knock as investors question prospects for a sector rebound. Richemont’s climb, meanwhile, shows no sign of letting up.
Demna’s Gucci Back Under the Microscope at Milan Fashion Week
A year after the designer’s debut, his third runway show for the Italian fashion house will offer an update on his creative revamp — and clues about how well it is working. Plus, Fendi, Bottega Veneta, Moschino and more at Milan Fashion Week.
Opinion: It’s Risky to Stock Discounter TJ Maxx With Designer Fashion
TJMaxx has quietly become a force in top-end goods, selling cut-price luxury fashion, but there are perils for both luxury houses and the discount retailer, Andrea Felsted writes.
Selling Love in China: How Qixi Marketing Strategies Are Shifting
As younger Chinese rethink romance and relationships, global luxury brands are adjusting their approach to Qixi — an ancient festival often compared to Valentine’s Day — with mixed success.
AI Search Is Coming to Fashion Websites
Brands are embedding ChatGPT-like tools directly into their e-commerce sites, with AI platform Daydream spurring adoption as it opens up its technology to third parties.
The Most Desirable Fashion Companies to Work for in 2026
Chanel, Hermès and Dior lead the pack as 1,173 fashion professionals and aspiring workers from 93 countries tell BoF Careers which brands they most want to work for — and why.