Latest News & Analysis
How RaiseFashion Prepares Independent Fashion Brands For AI Discoverability
BoF speaks with six designers from RaiseFashion's 2026 masterclass — Andrew Kwon, Mckenzie Liautaud, Natasha Das, Patricio Campillo, Rodney Patterson and Shao Yang — on the challenge of building discoverability in the age of AI and the distribution decisions that define an independent brand.
How RaiseFashion Prepares Independent Fashion Brands For AI Discoverability
BoF speaks with six designers from RaiseFashion's 2026 masterclass — Andrew Kwon, Mckenzie Liautaud, Natasha Das, Patricio Campillo, Rodney Patterson and Shao Yang — on the challenge of building discoverability in the age of AI and the distribution decisions that define an independent brand.
How Weird Shoes Became a Business Strategy
Bolder styles are dominating footwear trends as brands aim to spark sales and shoppers look for pick-me-ups.
How Weird Shoes Became a Business Strategy
Bolder styles are dominating footwear trends as brands aim to spark sales and shoppers look for pick-me-ups.
Why the Estée Lauder and Puig Deal Collapsed
The much-telegraphed potential merger fell apart after months of negotiations, the two companies confirmed on Thursday, as they face up to the limits of their strengths and weaknesses.
Why the Estée Lauder and Puig Deal Collapsed
The much-telegraphed potential merger fell apart after months of negotiations, the two companies confirmed on Thursday, as they face up to the limits of their strengths and weaknesses.
Master Perfumer Olivier Creed Has Died
The sixth-generation leader of the company and creator of the blockbuster Aventus perfume has died, the company confirmed on Wednesday.
Master Perfumer Olivier Creed Has Died
The sixth-generation leader of the company and creator of the blockbuster Aventus perfume has died, the company confirmed on Wednesday.
Estée Lauder Companies and Puig End M&A Talks
Discussions of a merger between the beauty giants have fallen through after reports that Charlotte Tilbury was renegotiating her contract.
Estée Lauder Companies and Puig End M&A Talks
Discussions of a merger between the beauty giants have fallen through after reports that Charlotte Tilbury was renegotiating her contract.
Zara Bets on Bad Bunny Once More in Brand Expansion Push
The Puerto Rican singer wore Zara during his Super Bowl performance and at the Met Gala this year. Now, the duo is partnering to launch a 150-piece collection.
Zara Bets on Bad Bunny Once More in Brand Expansion Push
The Puerto Rican singer wore Zara during his Super Bowl performance and at the Met Gala this year. Now, the duo is partnering to launch a 150-piece collection.
Oura Files Confidentially for IPO
The maker of popular smart rings that track health, fitness and sleep filed confidentially for a US initial public offering, a source told Bloomberg.
Oura Files Confidentially for IPO
The maker of popular smart rings that track health, fitness and sleep filed confidentially for a US initial public offering, a source told Bloomberg.
Authentic Brands to Buy Lee Denim in Up to $1 Billion Deal
The brand management firm will buy the denim label from owner Kontoor Brands for an initial $750 million payment and a potential $250 million earnout tied to future performance.
Authentic Brands to Buy Lee Denim in Up to $1 Billion Deal
The brand management firm will buy the denim label from owner Kontoor Brands for an initial $750 million payment and a potential $250 million earnout tied to future performance.
What’s at Stake for Jo Malone London?
This week Priya Rao dives into one of fragrance’s biggest properties and why gourmand scents have gone bananas.
What’s at Stake for Jo Malone London?
This week Priya Rao dives into one of fragrance’s biggest properties and why gourmand scents have gone bananas.
Nykaa Posts Profit Surge on Strong Beauty Demand
The Indian retailer posted a near-fourfold jump in quarterly profit on Thursday, aided by its rollout of celebrity labels like Kay Beauty and Fenty Beauty.
Nykaa Posts Profit Surge on Strong Beauty Demand
The Indian retailer posted a near-fourfold jump in quarterly profit on Thursday, aided by its rollout of celebrity labels like Kay Beauty and Fenty Beauty.
Ralph Lauren Shares Jump 10% as Strong China Sales Drive Growth
CEO Patrice Louvet said the brand had an ‘exceptionally strong’ Lunar New Year with more than 50 percent sales growth in the country.
Ralph Lauren Shares Jump 10% as Strong China Sales Drive Growth
CEO Patrice Louvet said the brand had an ‘exceptionally strong’ Lunar New Year with more than 50 percent sales growth in the country.
Exclusive: How Victoria’s Secret Brought Sexy Back
As the company changes its stock ticker from VSCO to VSXY, CEO Hillary Super speaks to BoF about how she rescued Victoria’s Secret from cultural irrelevance by refocusing on its core identity.
Exclusive: How Victoria’s Secret Brought Sexy Back
As the company changes its stock ticker from VSCO to VSXY, CEO Hillary Super speaks to BoF about how she rescued Victoria’s Secret from cultural irrelevance by refocusing on its core identity.